1-800-Flowers.Com Inc

1-800-Flowers.Com Inc (FLWS) Stock Analysis

$2.610

-0.203 (-7.77%)At close

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High
2.850
Open
2.840
VWAP
2.59
Volume
416.99K
Mkt Cap
605.50M
Low
2.325
Amount
1.08M
EV/EBITDA, TTM
-3.25

1-800-Flowers.Com, Inc. is a provider of gifts designed to help customers to give, connect, and build relationships. Its segments include Consumer Floral & Gifts, Gourmet Foods & Gift Baskets and BloomNet. Its e-commerce business platform features a family of brands, including 1-800-Flowers.com, 1-800-Baskets.com, Cheryl’s Cookies, Harry & David, PersonalizationMall.com, Shari’s Berries, FruitBouquets.com, Things Remembered, Moose Munch, The Popcorn Factory, Wolferman’s Bakery, Vital Choice, Scharffen Berger and Simply Chocolate. The Celebrations Passport loyalty program provides members with free standard shipping and no service charge on eligible products across its portfolio of brands. It operates BloomNet, an international floral and gift industry service provider; Napco, a resource for floral gifts and seasonal decor; DesignPac Gifts, LLC, a manufacturer of gift baskets and towers; Alice’s Table, a lifestyle business, and Card Isle, an e-commerce greeting card service.

AI analysis of 1-800-Flowers.Com Inc (FLWS)

Hold

1-800-Flowers.Com Inc is not a strong buy at the moment. The current price is $2.74, significantly below the 52-week high of $5.23, indicating potential upside. However, the RSI is at 39.093, suggesting the stock is nearing oversold conditions, but not yet a strong buy signal. The company is expecting a mid-single-digit revenue decline for FY 2027, which raises concerns about future performance. Additionally, insider selling has increased by 33470.28% over the last month, indicating a lack of confidence from insiders. Therefore, while there is potential for recovery, the risks are substantial, and it may be prudent to hold off on buying until further clarity on the company's financial health emerges.

Analyst Ratings (6)

+216.09% upside
Buy
5 Buy
1 Hold
0 Sell
Current: 2.61
Low
7.50
Average
8.25
High
9.00

Noble Capital

2026-05-08

Price Target

$5

Outperform

Noble Capital

2026-03-23

Price Target

$3.75

Outperform

Noble Capital

2025-05-09

Price Target

—

Market Perform

DA Davidson

2025-03-14

Price Target

$7.5

Hold

DA Davidson

2025-01-30

Price Target

$7.5

Hold

Valuation Metrics

The current forward P/E ratio for 1-800-Flowers.Com Inc (FLWS) is 12.79, compared to its 5-year average forward P/E of 16.50.

Forward P/E

Fair
5Y Average P/E
16.50
Current P/E
12.79
Overvalued
81.63
Undervalued
-48.63

Forward EV/EBITDA

Strongly Undervalued
5Y Average EV/EBITDA
9.28
Current EV/EBITDA
-3.25
Overvalued
12.57
Undervalued
5.99

Forward P/S

Undervalued
5Y Average P/S
0.33
Current P/S
0.12
Overvalued
0.46
Undervalued
0.20

Alphio AI Price Scenarios for FLWS

Scenario prices are the last monthly forecast band of the current year. Probabilities are fixed model weights (25 / 50 / 25), not guarantees.

B

Bull

Bull · 25%FLWS

$5.36

Scenario price

B

Base

Base · 50%FLWS

$4.45

Scenario price

B

Bear

Bear · 25%FLWS

$3.68

Scenario price

Whales holding FLWS

N

Nantahala Capital Management, LLC

+ HoldingFLWS

-33.70%

3M Return

Events Timeline

2026-09-29 (ET)

07:30:00

Company Evaluates Transaction Impact on Fiscal 2027

07:30:00

1-800-FLOWERS.COM Sells PersonalizationMall.com and Things Remembered for $45M

2026-09-10 (ET)

07:00:00

Company Reports Q4 Revenue of $293.1M, Below Consensus

07:00:00

FY27 Revenue Consensus at $1.48B

News

FLWS FAQ — answered by Alphio AI

1-800-Flowers.Com, Inc. is a provider of gifts designed to help customers to give, connect, and build relationships. Its segments include Consumer Floral & Gifts, Gourmet Foods & Gift Baskets and BloomNet. Its e-commerce business platform features a family of brands, including 1-800-Flowers.com, 1-800-Baskets.com, Cheryl’s Cookies, Harry & David, PersonalizationMall.com, Shari’s Berries, FruitBouquets.com, Things Remembered, Moose Munch, The Popcorn Factory, Wolferman’s Bakery, Vital Choice, Scharffen Berger and Simply Chocolate. The Celebrations Passport loyalty program provides members with free standard shipping and no service charge on eligible products across its portfolio of brands. It operates BloomNet, an international floral and gift industry service provider; Napco, a resource for floral gifts and seasonal decor; DesignPac Gifts, LLC, a manufacturer of gift baskets and towers; Alice’s Table, a lifestyle business, and Card Isle, an e-commerce greeting card service. It operates in the Consumer Cyclicals sector (RETAIL-RETAIL STORES, NEC industry).

1-800-Flowers.Com Inc is not a strong buy at the moment. The current price is $2.74, significantly below the 52-week high of $5.23, indicating potential upside. However, the RSI is at 39.093, suggesting the stock is nearing oversold conditions, but not yet a strong buy signal. The company is expecting a mid-single-digit revenue decline for FY 2027, which raises concerns about future performance. Additionally, insider selling has increased by 33470.28% over the last month, indicating a lack of confidence from insiders. Therefore, while there is potential for recovery, the risks are substantial, and it may be prudent to hold off on buying until further clarity on the company's financial health emerges.

6 analysts cover FLWS: 5 rate it Buy, 1 Hold and 0 Sell. The average price target is 8.25.

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This page is for research only and is not investment advice. Models can be wrong. Past performance does not guarantee future results.

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