Synchrony Financial

Synchrony Financial (SYF) Stock Analysis

$71.720

-1.822 (-2.54%)At close

Loading chart…
High
72.755
Open
72.500
VWAP
71.76
Volume
4.78M
Mkt Cap
—
Low
70.815
Amount
342.67M
EV/EBITDA, TTM
2.82

Synchrony Financial is a consumer financial services company focused on delivering digitally enabled product suites. The Company provides a range of credit products through financing programs it has established with a diverse group of national and regional retailers, local merchants, manufacturers, buying groups, industry associations and healthcare service providers. It offers private label, dual card, co-brand, and general-purpose credit cards, as well as short- and long-term installment loans, and savings products through Synchrony Bank (the Bank). The Company primarily manages its credit products through five sales platforms such as Home & Auto, Digital, Diversified & Value, Health & Wellness and Lifestyle. The Bank offers directly to retail, affinity relationships and commercial customers, a range of deposit products, including certificates of deposit, individual retirement accounts (IRAs), money market accounts, savings accounts and sweep and affinity deposits.

AI analysis of Synchrony Financial (SYF)

Hold

Synchrony Financial is currently priced at $72.80, which is below several analyst price targets, including $81 from BMO Capital and $93 from Seaport Research. However, the stock has a forward P/E of 6.67, indicating it may be undervalued. The RSI is at 53.01, suggesting the stock is neither overbought nor oversold. The main risk is the 30-day delinquency rate of 4.16%, which is higher than Capital One's 3.13%, indicating potential credit risk. Given these factors, it may be prudent to hold rather than buy at this time, as the stock is showing some positive indicators but also carries notable risks.

Analyst Ratings (21)

+31.90% upside
Buy
15 Buy
6 Hold
0 Sell
Current: 71.72
Low
83.00
Average
94.60
High
101.00

Morgan Stanley

2026-10-12

Price Target

$83

Equal Weight

JPMorgan

2026-10-12

Price Target

$74

Neutral

BMO Capital

2026-10-08

Price Target

$81

Market Perform

Seaport Research

2026-10-07

Price Target

$93

Buy

TD Cowen

2026-10-06

Price Target

$86

Buy

Valuation Metrics

The current forward P/E ratio for Synchrony Financial (SYF) is 6.67, compared to its 5-year average forward P/E of 7.27.

Forward P/E

Fair
5Y Average P/E
7.27
Current P/E
6.67
Overvalued
8.38
Undervalued
6.16

Forward EV/EBITDA

Overvalued
5Y Average EV/EBITDA
0.58
Current EV/EBITDA
2.82
Overvalued
2.04
Undervalued
-0.88

Forward P/S

Fair
5Y Average P/S
1.43
Current P/S
1.50
Overvalued
1.80
Undervalued
1.06

Alphio AI Price Scenarios for SYF

Scenario prices are the last monthly forecast band of the current year. Probabilities are fixed model weights (25 / 50 / 25), not guarantees.

B

Bull

Bull · 25%SYF

$62.32

Scenario price

B

Base

Base · 50%SYF

$60.38

Scenario price

B

Bear

Bear · 25%SYF

$53.99

Scenario price

Whales holding SYF

H

Howard Capital Management, Inc.

+ HoldingSYF

+15.93%

3M Return

C

Campbell & Company, LP

+ HoldingSYF

+6.70%

3M Return

C

Cavanal Hill Investment Management, Inc.

+ HoldingSYF

+5.14%

3M Return

A

Aware Super Pty Ltd

+ HoldingSYF

+4.90%

3M Return

H

Howard Capital Management, LLC

+ HoldingSYF

+2.48%

3M Return

H

Hosking Partners LLP

+ HoldingSYF

+1.12%

3M Return

Events Timeline

2026-10-12 (ET)

08:30:00

Weave Launches Integration with CareCredit

2026-09-15 (ET)

08:30:00

Intelibly Announces Strategic Partnership with Synchrony

2026-08-13 (ET)

18:00:00

Synchrony Appoints Nimrod Barak as Chief AI Officer

2026-07-21 (ET)

09:31:00

Stock Futures Rise as Tech Shares Lead Gains

08:30:00

Sees Mid-Single Digit Loan Receivables Growth

News

SYF FAQ — answered by Alphio AI

Synchrony Financial is a consumer financial services company focused on delivering digitally enabled product suites. The Company provides a range of credit products through financing programs it has established with a diverse group of national and regional retailers, local merchants, manufacturers, buying groups, industry associations and healthcare service providers. It offers private label, dual card, co-brand, and general-purpose credit cards, as well as short- and long-term installment loans, and savings products through Synchrony Bank (the Bank). The Company primarily manages its credit products through five sales platforms such as Home & Auto, Digital, Diversified & Value, Health & Wellness and Lifestyle. The Bank offers directly to retail, affinity relationships and commercial customers, a range of deposit products, including certificates of deposit, individual retirement accounts (IRAs), money market accounts, savings accounts and sweep and affinity deposits. It operates in the Financials sector (FINANCE SERVICES industry).

Synchrony Financial is currently priced at $72.80, which is below several analyst price targets, including $81 from BMO Capital and $93 from Seaport Research. However, the stock has a forward P/E of 6.67, indicating it may be undervalued. The RSI is at 53.01, suggesting the stock is neither overbought nor oversold. The main risk is the 30-day delinquency rate of 4.16%, which is higher than Capital One's 3.13%, indicating potential credit risk. Given these factors, it may be prudent to hold rather than buy at this time, as the stock is showing some positive indicators but also carries notable risks.

21 analysts cover SYF: 15 rate it Buy, 6 Hold and 0 Sell. The average price target is 94.60.

Community

More ↗

No posts yet

Sign up or log in to join the discussion

This page is for research only and is not investment advice. Models can be wrong. Past performance does not guarantee future results.

Get Started