Purple Innovation Inc (PRPL) News & EventsPRPLPurple Innovation Inc

Purple Innovation Trading Halted Due to Volatility

Purple Innovation trading halted, volatility trading pause

Purple Innovation Q2 Revenue $98.3M, Below Expectations

Reports Q2 revenue $98.3M, consensus $102.42M. In Q2 the Company changed the presentation of costs associated with merchant credit-card processing fees and third-party consumer-financing fees from being presented in cost of revenues to now being presented in marketing and sales costs. "Q2 demonstrated continued progress in the areas we can control, even as industry conditions remained challenging and we fell short of our top-line expectations," said Rob DeMartini, CEO of Purple Innovation. "Our direct-to-consumer business grew, led by another strong quarter in showrooms, while e-commerce trends improved sequentially for the third consecutive quarter. GAAP Net Loss and Adjusted EBITDA improved compared with last year, including the benefit from tariff refunds."

Company Expects FY26 Adjusted EBITDA of $20M-$25M

Consensus is for FY26 $466.93M. The company added, "Importantly, the continued strength of our DTC business, coupled with our cost discipline, gives us confidence in our ability to deliver adjusted EBITDA of $20M-$25M in FY26.