Purple Innovation Inc (PRPL) FinancialsPRPLPurple Innovation Inc

Purple Innovation Inc (PRPL) generates its revenue through a diversified portfolio of business segments. Currently, the largest contributor to its top-line growth is Sleep products, accounting for 97.8% of total sales, equivalent to $115.97M. Another important revenue stream is other. Understanding this composition is critical for investors evaluating how PRPL navigates market cycles within the Home Furnishings industry.

Evaluating the bottom line, Purple Innovation Inc maintains a gross margin of 45.19%. This metric reflects the company's pricing power and manufacturing efficiency. Further down the income statement, the operating margin stands at -4.32%, while the net margin is -3.30%. These profitability ratios, combined with a Return on Equity (ROE) of N/A, provide a clear picture of how effectively PRPL converts its operational activities into shareholder value.

In the context of the broader market, PRPL competes directly with industry leaders such as REFR and LIVE. With a market capitalization of $29.73M, it holds a leading position in the sector. When comparing efficiency, PRPL's gross margin of 45.19% stands against REFR's -626.40% and LIVE's 34.06%. Such benchmarking helps identify whether Purple Innovation Inc is trading at a premium or discount relative to its financial performance.

Purple Innovation has shown a declining trend in revenue and profitability. In Q2 2026, the net revenue was $98.3 million, down 6.5% year-over-year, and the company reported a net income loss of $3.23 million. The gross margin for Q2 2026 was 45.19%, which is an improvement but still shows volatility.