Purple Innovation Inc (PRPL) FinancialsPRPLPurple Innovation Inc

Purple Innovation Inc (PRPL) generates its revenue through a diversified portfolio of business segments. Currently, the largest contributor to its top-line growth is Sleep products, accounting for 97.8% of total sales, equivalent to $115.97M. Another important revenue stream is other. Understanding this composition is critical for investors evaluating how PRPL navigates market cycles within the Home Furnishings industry.

Evaluating the bottom line, Purple Innovation Inc maintains a gross margin of 43.44%. This metric reflects the company's pricing power and manufacturing efficiency. Further down the income statement, the operating margin stands at -10.12%, while the net margin is -1.45%. These profitability ratios, combined with a Return on Equity (ROE) of 83.37%, provide a clear picture of how effectively PRPL converts its operational activities into shareholder value.

In the context of the broader market, PRPL competes directly with industry leaders such as REFR and LIVE. With a market capitalization of $9.50M, it holds a significant position in the sector. When comparing efficiency, PRPL's gross margin of 43.44% stands against REFR's N/A and LIVE's 34.06%. Such benchmarking helps identify whether Purple Innovation Inc is trading at a premium or discount relative to its financial performance.

Purple Innovation has shown declining revenues, with Q2 2026 net revenue at $98.3 million, down 6.5% year-over-year. The gross margin has fluctuated, currently at approximately 43.44%, and the company has consistently reported net losses, including a net income of -$1.398 million in Q3 2026.