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comScore Trading Halted Due to Volatility
comScore trading halted, volatility trading pause
Comscore Launches ROI Strategy, Expects $20M-$25M in Savings
Comscore announced the launch of its ROI Strategy, a transformational plan to realign the business, optimize how the company operates, and invest in focused long-term growth opportunities. Based on the realignment plan, the company expects to generate between $20M-$25M in annual run-rate cost savings related to the reduction in the current workforce. The one-time costs associated with the plan, consisting primarily of severance, termination benefits and other employee compensation-related costs, are estimated to range between $7M-$9M. Comscore plans to use a portion of these savings to hire key leaders who will play a critical role in the ROI Strategy and to invest more meaningfully in continuing employees, along with other transformational initiatives. The strategy includes a substantial headcount reduction as well as additional initiatives to simplify areas of complexity and rationalize the company's international commercial footprint.
Comscore Integrates Proximic into Amazon DSP
Comscore (SCOR) announced a strategic integration making Proximic by Comscore contextual and ID-free Predictive Audience segments available natively in Amazon DSP (AMZN). Advertisers can now activate privacy-forward, high-performance targeting across CTV and web and mobile inventory.
Comscore Appoints Matt McLaughlin as CEO
Comscore (SCOR) announced the appointment of Matt McLaughlin as CEO of the company, effective immediately. Jon Carpenter will transition from his role as CEO and will continue to support the company as a senior advisor to the board of directors and CEO until October. In connection with the leadership transition, Stuart Frankel will join the company's board of directors, filling the seat previously held by Carpenter. McLaughlin previously served as COO of DoubleVerify (DV). McLaughlin currently serves on Comscore's board and is a common stockholder of the company.
Advaya Capital Completes Acquisition of Comscore Movies
Advaya Capital announced the completion of its acquisition of Comscore Movies, the theatrical industry's most trusted partner for worldwide box office measurement, from Comscore, Inc. Following the close of the transaction, the business will return to its previous name, Rentrak, restoring the name under which the company originally built its position as the global entertainment industry's most trusted source of box office data.
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