Digital Brands Group Inc（DBGI）のニュースとイベントDBGIDigital Brands Group Inc

Digital Brands Group Decides to Maintain Public Listing

Digital Brands Group announced its decision to maintain its public listing, following a strategic review of the Company's compounding growth drivers. This decision is underpinned by three immediate catalysts: the immense e-commerce success of the August digital relaunch, accelerated execution under its binding government contract, and a highly scalable pipeline of commercial initiatives launching over the next 90 days. These combined growth vectors fundamentally elevate DBG's valuation trajectory, a sentiment strongly mirrored by interest from premier early-stage consumer investors. These institutional backers target precise operational inflection points that historically precede a company's breakout into sustainable, high-margin growth. Specifically, AVO is demonstrating positive, accelerating momentum across all six core performance metrics: online conversion rates, scaling Return on Ad Spend, multichannel retail expansion, compounding cohort repeat purchase rates, year-over-year revenue growth from prior cohorts, and accelerating social media engagement. The Company believes the positive current trends across these key metrics significantly enhance DBG's future enterprise value, as evidenced by expressions of interest from notable early-stage consumer investors. Accordingly, the Company will manage the decision to preserve its public listing or transition to a private entity through a rolling monthly assessment focused entirely on optimizing long-term shareholder value.

Digital Brands Group Appoints Todd Kucinski as VP of Strategic Partnerships for Sports and Entertainment

Digital Brands Group announced that the appointment of Todd Kucinski as Vice President of Strategic Partnerships for Sports and Entertainment, a newly created leadership role focused on expanding year-round sports, entertainment, licensing and brand partnership opportunities across AVO's growing portfolio of university relationships. In his new role, Kucinski will lead the strategy and execution of AVO's university and corporate partnerships, working across collegiate licensing, NIL, live entertainment and experiential marketing. His responsibilities will include developing opportunities ranging from game-day and Greek life activations to major concerts, special events and on-campus experiences featuring brands, influencers, celebrities and artists. Kucinski joins AVO following more than two decades in collegiate sports business, including 19 years with LEARFIELD

Digital Brands Group AVO Revenue Up 221% Year-Over-Year

Digital Brands Group announced significant growth and improved marketing efficiency across its collegiate licensing brand, AVO. From August 1 through September 11, AVO generated a 221% year-over-year increase in revenue while reducing digital marketing expenditures by 78% compared with the same period last year. During the period, AVO also achieved a 3.65x return on ad spend. The results reflect accelerating revenue growth alongside significantly improved capital efficiency. Key Performance Highlights: 221% year-over-year revenue growth from August 1 through September 11; 78% reduction in digital marketing spend compared with the same period in 2025; 3.65x ROAS, demonstrating improved efficiency of marketing investment; 442% increase in weekly net revenue from Week 1 to Week 6 among universities launched in 2026; For universities launched during 2026, weekly net revenue increased 442% from Week 1, representing the week of August 1, through Week 6, representing the week of September 5. Building on this momentum, AVO plans to launch a completely redesigned e-commerce platform during the first week of October. The new platform is being developed by newly appointed board member David Sosnowski, who previously served as the growth architect at Vuori during a period in which the company experienced a 2400% revenue expansion. The redesigned platform is intended to improve key e-commerce performance metrics, including conversion rates, average order value, and customer engagement.