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Versus Systems Renews Partnership with Texas Rangers
Versus Systems announced the renewal of its partnership with the Texas Rangers for the continued use of the Company's Filter Fan Cam product through the 2026 Major League Baseball season. This agreement marks the next phase of a five-year collaboration and introduces powerful performance upgrades to the Filter Fan Cam product designed to elevate in-stadium engagement. Versus' Filter Fan Cam allows fans to see themselves on the venue video board with custom-branded filters, interactive overlays, and real-time visual effects. The platform enhances live event participation, drives social amplification, and creates sponsorship opportunities through branded digital experiences. The Texas Rangers will continue deploying Versus' Filter Fan Cam during home games at the Globe Life Field, leveraging the upgraded platform to deepen fan engagement throughout the 2026 season.
Versus Systems Partners with Drinkfinger to Launch Tech-Enabled Campaigns
Versus Systems announced it has executed a definitive agreement with Drinkfinger Enterprises to launch large-scale technology-enabled campaigns and fan experiences across Brazil, the United States, the United Kingdom, and select international markets. The collaboration will integrate Drinkfinger's physical beverage accessory platform with Versus' QR-enabled engagement technology. "The collaboration establishes a repeatable activation framework designed to help brand partners engage with diverse audiences at scale, measure performance in real time, and build long-term consumer relationships," the company said.
Versus Systems Signs Agreement with LiftMedia to Expand Interactive Technology
Versus Systems has executed a definitive agreement, furthering the newly announced initiative with LiftMedia LDA., to integrate Versus' interactive engagement technology across LiftMedia's Digital Out-of-Home, or DOOH, network, reaching 2.65 million people per day and nearly 1 billion impressions annually, creating a scalable monetization engine tied to user interaction and brand engagement. Under this agreement, the parties will continue the development of a new consumer-facing mobile app to be available in parts of Spain, Portugal, and other regions across the Iberian Peninsula and Europe. The app will be designed to connect LiftMedia's DOOH network with a digital ecosystem of content, games, commercial services, and daily-life utilities. A pilot launch in Spain and Portugal will initiate in the second half of Q1 2026, with a full rollout within the aforementioned region, in Q2 2026, with further expansionary phases forthcoming.
Versus Systems Partners with LiftMedia for New Interactive Initiative
Versus Systems announced a new initiative with LiftMedia to leverage Versus Systems' proprietary interactive engagement tools within Digital Out-of-Home, DOOH, screen environments to monetize user interaction, generate audience engagement, and increase customer participation across key markets in the Iberian Peninsula. This initial activation will employ Versus' innovative QR code technology in tens of thousands of elevator-based media properties and targeted advertising channels hosted by LiftMedia LDA, reaching 2,650,000 people a day-representing 4.4% of the Iberian population and nearly 1 billion impressions a year. A pilot launch in Spain and Portugal will initiate upon the execution of a Master Services Agreement, with further phases forthcoming. This collaboration represents an exciting move forward for both companies. At the forefront of this launch is the belief that now, more than ever, authentic audience enhancement and strategic real-time digital engagement, will unlock sustainable advertising growth.
Versus Systems Partners with Drinkfinger
Versus Systems announced a new initiative with Drinkfinger Enterprises to bring next-generation interactive experiences to global sports and entertainment audiences. Versus and Drinkfinger have signed a non-binding Letter of Intent and expect to finalize a Master Services Agreement that will usher in a series of dynamic activations across international markets. "Together, the companies intend to elevate how fans engage, play, and participate while watching their favorite teams and entertainers," the company said.
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