Saga Communications Inc (SGA) FinancialsSGASaga Communications Inc

Saga Communications Inc (SGA) generates its revenue through a diversified portfolio of business segments. Currently, the largest contributor to its top-line growth is Broadcast Advertising Revenue, net, accounting for 74.2% of total sales, equivalent to $16.97M. Other significant revenue streams include Digital Advertising Revenue and Other Revenue. Understanding this composition is critical for investors evaluating how SGA navigates market cycles within the Broadcasting industry.

Evaluating the bottom line, Saga Communications Inc maintains a gross margin of 6.75%. This metric reflects the company's pricing power and manufacturing efficiency. Further down the income statement, the operating margin stands at 2.36%, while the net margin is 3.64%. These profitability ratios, combined with a Return on Equity (ROE) of -5.48%, provide a clear picture of how effectively SGA converts its operational activities into shareholder value.

In the context of the broader market, SGA competes directly with industry leaders such as BBGI and MDIA. With a market capitalization of $62.05M, it holds a significant position in the sector. When comparing efficiency, SGA's gross margin of 6.75% stands against BBGI's 8.37% and MDIA's 90.00%. Such benchmarking helps identify whether Saga Communications Inc is trading at a premium or discount relative to its financial performance.

Saga Communications has faced declining revenues, with Q2 2026 revenue down 6.5% year-over-year to $26.4 million. The gross margin has also been low, at just 6.75% in Q2 2026, indicating challenges in maintaining profitability.