Sally Beauty Holdings Inc

Sally Beauty Holdings Inc (SBH) Stock Analysis

$16.550

+0.131 (+0.79%)At close

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High
16.758
Open
16.510
VWAP
16.59
Vol
907.29K
Mkt Cap
1.10B
Low
16.460
Amount
15.05M
EV/EBITDA, TTM
6.42

Sally Beauty Holdings, Inc. is an international specialty retailer and distributor of professional beauty supplies. The Company offers professional hair color, sells and distributes professional beauty supplies globally through its Sally Beauty and Beauty Systems Group segments. Sally is a domestic and international chain of retail stores and digital platforms that offers professional beauty supplies to both salon professionals and retail customers primarily in North America, parts of Europe and South America. Sally Beauty stores offer up to 7,000 products for hair color, hair care, nails, and skin care through proprietary brands, such as Ion, Bondbar, Strawberry Leopard, and Generic Value Products. Beauty Systems Group stores, branded as Cosmo Prof or Armstrong McCall stores, along with its outside sales consultants, sell up to 8,000 professionally branded products, including Paul Mitchell, Wella, Matrix, Schwarzkopf, Kenra, Goldwell, Joico, Amika and Moroccanoil.

AI analysis of Sally Beauty Holdings Inc (SBH)

buy

Sally Beauty Holdings Inc is a good buy right now, trading at $16.55 with a forward P/E of 7.30, indicating strong valuation relative to earnings potential. The recent earnings report showed a 4% increase in adjusted net earnings to $54 million and a gross margin of 52.4%, reflecting effective cost control. The main risk is the analyst downgrade from Morgan Stanley, which set a lower price target of $13, suggesting potential downside.

Analyst Ratings (14)

-4.05% downside
Hold
3 Buy
9 Hold
2 Sell
Current: 16.55
Low
13.00
Average
15.88
High
19.00

TD Cowen

2026-08-04

Price Target

$19

Buy

TD Cowen

2026-05-12

Price Target

$17

Buy

Morgan Stanley

2026-05-12

Price Target

$13

Underweight

TD Cowen

2026-02-10

Price Target

$20

Buy

Morgan Stanley

2026-02-10

Price Target

$16

Underweight

Valuation Metrics

The current forward P/E ratio for Sally Beauty Holdings Inc (SBH) is 7.30, compared to its 5-year average forward P/E of 6.62.

Forward P/E

Fair
5Y Average P/E
6.62
Current P/E
7.30
Overvalued
7.69
Undervalued
5.54

Forward EV/EBITDA

Fair
5Y Average EV/EBITDA
6.30
Current EV/EBITDA
6.42
Overvalued
6.85
Undervalued
5.75

Forward P/S

Fair
5Y Average P/S
0.36
Current P/S
0.41
Overvalued
0.44
Undervalued
0.29

Alphio AI Price Scenarios for SBH

Scenario prices are the last monthly forecast band of the current year. Probabilities are fixed model weights (25 / 50 / 25), not guarantees.

B

Bull

Bull · 25%SBH

$8.50

Scenario price

B

Base

Base · 50%SBH

$8.00

Scenario price

B

Bear

Bear · 25%SBH

$6.75

Scenario price

Whales holding SBH

A

ArrowMark Colorado Holdings, LLC

+ HoldingSBH

+7.47%

3M Return

Events Timeline

2026-08-03 (ET)

17:00:00

U.S. Stocks Rise as Middle East Tensions Ease, Oil Prices Drop 5%

12:00:00

Amazon's Market Cap Surpasses $3 Trillion

07:00:00

Sally Beauty Reports Q3 Revenue of $935M

07:00:00

FY26 Revenue Outlook Narrowed to $3.725B-$3.733B

2026-05-11 (ET)

07:00:00

Company Reports Q2 Revenue of $903M, Exceeding Expectations

News

SBH FAQ — answered by Alphio AI

Sally Beauty Holdings, Inc. is an international specialty retailer and distributor of professional beauty supplies. The Company offers professional hair color, sells and distributes professional beauty supplies globally through its Sally Beauty and Beauty Systems Group segments. Sally is a domestic and international chain of retail stores and digital platforms that offers professional beauty supplies to both salon professionals and retail customers primarily in North America, parts of Europe and South America. Sally Beauty stores offer up to 7,000 products for hair color, hair care, nails, and skin care through proprietary brands, such as Ion, Bondbar, Strawberry Leopard, and Generic Value Products. Beauty Systems Group stores, branded as Cosmo Prof or Armstrong McCall stores, along with its outside sales consultants, sell up to 8,000 professionally branded products, including Paul Mitchell, Wella, Matrix, Schwarzkopf, Kenra, Goldwell, Joico, Amika and Moroccanoil. It operates in the Consumer Cyclicals sector (RETAIL-RETAIL STORES, NEC industry).

Sally Beauty Holdings Inc is a good buy right now, trading at $16.55 with a forward P/E of 7.30, indicating strong valuation relative to earnings potential. The recent earnings report showed a 4% increase in adjusted net earnings to $54 million and a gross margin of 52.4%, reflecting effective cost control. The main risk is the analyst downgrade from Morgan Stanley, which set a lower price target of $13, suggesting potential downside.

14 analysts cover SBH: 3 rate it Buy, 9 Hold and 2 Sell. The average price target is 15.88.

This page is for research only and is not investment advice. Models can be wrong. Past performance does not guarantee future results.

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