Sally Beauty Holdings Inc

Sally Beauty Holdings Inc (SBH) Stock Analysis

$17.120

+1.073 (+6.27%)At close

Loading chart…
High
17.180
Open
16.260
VWAP
16.85
Volume
1.45M
Mkt Cap
1.10B
Low
16.260
Amount
24.42M
EV/EBITDA, TTM
6.28

Sally Beauty Holdings, Inc. is an international specialty retailer and distributor of professional beauty supplies. The Company offers professional hair color, sells and distributes professional beauty supplies globally through its Sally Beauty and Beauty Systems Group segments. Sally is a domestic and international chain of retail stores and digital platforms that offers professional beauty supplies to both salon professionals and retail customers primarily in North America, parts of Europe and South America. Sally Beauty stores offer up to 7,000 products for hair color, hair care, nails, and skin care through proprietary brands, such as Ion, Bondbar, Strawberry Leopard, and Generic Value Products. Beauty Systems Group stores, branded as Cosmo Prof or Armstrong McCall stores, along with its outside sales consultants, sell up to 8,000 professionally branded products, including Paul Mitchell, Wella, Matrix, Schwarzkopf, Kenra, Goldwell, Joico, Amika and Moroccanoil.

AI analysis of Sally Beauty Holdings Inc (SBH)

Buy

Sally Beauty Holdings Inc is a good buy right now due to its current price of $15.90, which is below the analyst price target of $19, indicating a potential upside of 19.4%. Additionally, the forward P/E ratio of 7.45 suggests the stock is undervalued compared to its earnings potential. The company has shown a stable gross margin of 52.41% in the latest quarter, reflecting effective cost management. However, the main risk is the RSI of 36.47, indicating that the stock is currently in a bearish trend and could face further downward pressure before a rebound.

Analyst Ratings (14)

-7.24% Downside
Hold
3 Buy
9 Hold
2 Sell
Current: 17.12
Low
13.00
Average
15.88
High
19.00

TD Cowen

2026-08-04

Price Target

$19

Buy

TD Cowen

2026-05-12

Price Target

$17

Buy

Morgan Stanley

2026-05-12

Price Target

$13

Underweight

TD Cowen

2026-02-10

Price Target

$20

Buy

Morgan Stanley

2026-02-10

Price Target

$16

Underweight

Valuation Metrics

The current forward P/E ratio for Sally Beauty Holdings Inc (SBH) is 7.45, compared to its 5-year average forward P/E of 6.61.

Forward P/E

Fair
5Y Average P/E
6.61
Current P/E
7.45
Overvalued
7.68
Undervalued
5.54

Forward EV/EBITDA

Fair
5Y Average EV/EBITDA
6.29
Current EV/EBITDA
6.28
Overvalued
6.83
Undervalued
5.74

Forward P/S

Fair
5Y Average P/S
0.36
Current P/S
0.39
Overvalued
0.44
Undervalued
0.29

Alphio AI Price Scenarios for SBH

Scenario prices are the last monthly forecast band of the current year. Probabilities are fixed model weights (25 / 50 / 25), not guarantees.

B

Bull

Bull · 25%SBH

$8.50

Scenario price

B

Base

Base · 50%SBH

$8.00

Scenario price

B

Bear

Bear · 25%SBH

$6.75

Scenario price

Whales holding SBH

A

ArrowMark Colorado Holdings, LLC

+ HoldingSBH

-2.31%

3M Return

Events Timeline

2026-09-22 (ET)

09:30:00

Sally Beauty Partners with Dallas Cowboys for Multi-Year Deal

2026-09-01 (ET)

09:30:00

Ebin New York Expands Hair Care Line at Sally Beauty

2026-08-03 (ET)

17:00:00

U.S. Stocks Rise as Middle East Tensions Ease, Oil Prices Drop 5%

12:00:00

Amazon's Market Cap Surpasses $3 Trillion

07:00:00

Sally Beauty Reports Q3 Revenue of $935M

News

SBH FAQ — answered by Alphio AI

Sally Beauty Holdings, Inc. is an international specialty retailer and distributor of professional beauty supplies. The Company offers professional hair color, sells and distributes professional beauty supplies globally through its Sally Beauty and Beauty Systems Group segments. Sally is a domestic and international chain of retail stores and digital platforms that offers professional beauty supplies to both salon professionals and retail customers primarily in North America, parts of Europe and South America. Sally Beauty stores offer up to 7,000 products for hair color, hair care, nails, and skin care through proprietary brands, such as Ion, Bondbar, Strawberry Leopard, and Generic Value Products. Beauty Systems Group stores, branded as Cosmo Prof or Armstrong McCall stores, along with its outside sales consultants, sell up to 8,000 professionally branded products, including Paul Mitchell, Wella, Matrix, Schwarzkopf, Kenra, Goldwell, Joico, Amika and Moroccanoil. It operates in the Consumer Cyclicals sector (RETAIL-RETAIL STORES, NEC industry).

Sally Beauty Holdings Inc is a good buy right now due to its current price of $15.90, which is below the analyst price target of $19, indicating a potential upside of 19.4%. Additionally, the forward P/E ratio of 7.45 suggests the stock is undervalued compared to its earnings potential. The company has shown a stable gross margin of 52.41% in the latest quarter, reflecting effective cost management. However, the main risk is the RSI of 36.47, indicating that the stock is currently in a bearish trend and could face further downward pressure before a rebound.

14 analysts cover SBH: 3 rate it Buy, 9 Hold and 2 Sell. The average price target is 15.88.

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This page is for research only and is not investment advice. Models can be wrong. Past performance does not guarantee future results.

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