Bull
$77.96
Scenario price
$60.050
-0.991 (-1.65%)At close
Sonic Automotive, Inc. is an automotive and powersports retailer in America. The Company's segments include Franchised Dealerships Segment, EchoPark Segment and Powersports Segment. The Franchised Dealerships Segment provides comprehensive sales and services, including sales of both new and used cars and light trucks; sales of replacement parts and performance of vehicle maintenance, manufacturer warranty repairs and paint and collision repair services, and arrangement of third-party financing, extended warranties, service contracts, insurance and other aftermarket products (collectively, F&I) for its guests. The EchoPark Segment sells used cars and light trucks and arranges third-party F&I product sales for its guests in pre-owned vehicle specialty retail locations, and does not offer customer-facing Fixed Operations services. The Powersports Segment offers guests sales of both new and used powersports vehicles; Fixed Operations activities, and third-party F&I services.
Sonic Automotive Inc (SAH) is not a good buy right now due to its current price of $60.56 being significantly above the average analyst price target of $74 from UBS and $64 from JPMorgan. Additionally, the RSI is at 35.888, indicating it is nearing oversold territory but still lacks upward momentum. The company has shown a 20-day change of -20.21%, reflecting a significant downtrend, and the high debt-to-equity ratio of 428.06% poses a risk to financial stability.
UBS
$74
2026-10-07
UBS
2026-10-07
Price Target
$74
JPMorgan
$64
2026-10-06
JPMorgan
2026-10-06
Price Target
$64
Barclays
$75
2026-10-06
Barclays
2026-10-06
Price Target
$75
Morgan Stanley
$57
2026-10-05
Morgan Stanley
2026-10-05
Price Target
$57
Barclays
$87
2026-08-19
Barclays
2026-08-19
Price Target
$87
Scenario prices are the last monthly forecast band of the current year. Probabilities are fixed model weights (25 / 50 / 25), not guarantees.

Sonic Automotive Acquires Porsche Walnut Creek Dealership

Sonic Automotive Acquires Porsche Walnut Creek, Expanding Luxury Presence

Fletcher Jones Sells Porsche Dealership to Sonic Automotive

EchoPark Automotive Opens New Dealership in North Houston

EchoPark Automotive Opens New Dealership in North Houston
Sonic Automotive, Inc. is an automotive and powersports retailer in America. The Company's segments include Franchised Dealerships Segment, EchoPark Segment and Powersports Segment. The Franchised Dealerships Segment provides comprehensive sales and services, including sales of both new and used cars and light trucks; sales of replacement parts and performance of vehicle maintenance, manufacturer warranty repairs and paint and collision repair services, and arrangement of third-party financing, extended warranties, service contracts, insurance and other aftermarket products (collectively, F&I) for its guests. The EchoPark Segment sells used cars and light trucks and arranges third-party F&I product sales for its guests in pre-owned vehicle specialty retail locations, and does not offer customer-facing Fixed Operations services. The Powersports Segment offers guests sales of both new and used powersports vehicles; Fixed Operations activities, and third-party F&I services. It operates in the Consumer Cyclicals sector (RETAIL-AUTO DEALERS & GASOLINE STATIONS industry).
Sonic Automotive Inc (SAH) is not a good buy right now due to its current price of $60.56 being significantly above the average analyst price target of $74 from UBS and $64 from JPMorgan. Additionally, the RSI is at 35.888, indicating it is nearing oversold territory but still lacks upward momentum. The company has shown a 20-day change of -20.21%, reflecting a significant downtrend, and the high debt-to-equity ratio of 428.06% poses a risk to financial stability.
7 analysts cover SAH: 1 rate it Buy, 4 Hold and 2 Sell. The average price target is 77.67.
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