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REBN News
REBN Events
Reborn Coffee Signs Strategic MOU with The Mighty Oak
Reborn Coffee announced that it has entered into a strategic memorandum of understanding, or MOU, with The Mighty Oak Inc., a U.S.-based produce supply and sales company, establishing a framework for cooperation in the sourcing, supply, and sale of agricultural products across the United States. The MOU marks the company's entry into produce supply business, a category adjacent to its existing specialty coffee operations. Reborn Coffee intends to participate as a principal purchaser and supplier rather than as a broker. Under the contemplated structure, the company would purchase, import, and store product, hold title to that product until it is sold, and supply it to The Mighty Oak Inc., which would in turn supply it to grocery retailers through its existing vendor relationships. The MOU focuses on four areas the parties have identified for cooperation, a structure which Reborn believes will allow it to participate in the U.S. Asian-American grocery segment without building channel access independently. Rather than committing capital to warehouses, delivery fleets, and retail account development over a period of years, the company would apply its sourcing capability and access to capital against demand that already exists at established retail accounts.
Reborn Coffee Appoints Thomas Tran as COO and CTO
Reborn Coffee announced the appointment of Thomas Tran as COO and CTO. Tran currently serves as founder and CEO of ZAP Technologies.
Reborn Coffee Appoints Jung Jae Lim as Co-CEO
Reborn Coffee has appointed Jung Jae Lim as Co-Chief Executive Officer of Reborn Coffee, Inc., effective March 3, 2026. In his role as Co-CEO, Lim will focus on strengthening the Company's operational foundation by leading initiatives across logistics, transportation, and supply chain management
Reborn Coffee Partners with Sysco to Support Nationwide Expansion
Reborn Coffee (REBN) announced that it has entered into a distribution partnership with Sysco Corporation (SYY), marking a milestone in support of the Company's nationwide franchise expansion strategy. Under the program, Reborn Coffee will be able to leverage Sysco's distribution network, ordering infrastructure, and service capabilities to improve fulfillment reliability and streamline purchasing across its system. The partnership is also expected to enhance Reborn Coffee's operating model through access to quality assurance resources, food safety protocols, local sourcing support, and operational tools that can help stores execute more consistently.
Reborn Coffee's Logistics Subsidiary Reports $2.5 Million Revenue for Q4 2025
Reborn Coffee provided a business update on Reborn Logistics, its wholly owned logistics subsidiary established to strengthen supply chain infrastructure and support the Company's expanding domestic and international operations. Following the Company's September 16, 2025, announcement establishing Reborn Logistics, the Company believes the subsidiary will continue to build momentum and supports a two-track platform designed to scale both specialty coffee and logistics in parallel. For the fourth quarter of 2025, Reborn Logistics recorded preliminary unaudited revenue of approximately $2.5 million and operating income of approximately $0.6 million. Based on current trends, including increased shipment volume tied to expanding operations and additional third-party customer activity, Reborn Logistics is expected to generate approximately $15 million in revenue and approximately $1.5 million in operating income in 2026.
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