Inuvo Inc (INUV) FinancialsINUVInuvo Inc

Inuvo Inc (INUV) generates its revenue through a diversified portfolio of business segments. Currently, the largest contributor to its top-line growth is Desktop, accounting for 60.7% of total sales, equivalent to $4.61M. Other significant revenue streams include Mobile and Other. Understanding this composition is critical for investors evaluating how INUV navigates market cycles within the Software industry.

Evaluating the bottom line, Inuvo Inc maintains a gross margin of 44.17%. This metric reflects the company's pricing power and manufacturing efficiency. Further down the income statement, the operating margin stands at -40.18%, while the net margin is -53.61%. These profitability ratios, combined with a Return on Equity (ROE) of -43.91%, provide a clear picture of how effectively INUV converts its operational activities into shareholder value.

In the context of the broader market, INUV competes directly with industry leaders such as GMM and ARAI. With a market capitalization of $12.02M, it holds a significant position in the sector. When comparing efficiency, INUV's gross margin of 44.17% stands against GMM's 21.31% and ARAI's 100.00%. Such benchmarking helps identify whether Inuvo Inc is trading at a premium or discount relative to its financial performance.

Inuvo's total revenue for Q2 2026 was $7.5 million, down from $17.5 million a year ago. The gross margin has decreased sharply from 75% to 44%, and the company has recorded a net loss of $4 million, or $0.27 per share, compared to a loss of $1.5 million, or $0.10 per share in the same quarter last year.