Herc Holdings Inc (HRI) Stock AnalysisHRIHerc Holdings Inc

Herc Holdings Inc. is an equipment rental supplier. It operates through subsidiaries, including Herc Rentals Inc. In addition to its principal business of equipment rental, it sells used equipment and contractor supplies, such as construction consumables, tools, small equipment and safety supplies; provides repair, maintenance, equipment management services and safety training to certain of its customers; offer equipment re-rental services and provides on-site support to its customers; and provide ancillary services, such as equipment transport, rental protection, cleaning, refueling and labor. Its classic fleet includes aerial, earthmoving, material handling, trucks and trailers, air compressors, compaction, and lighting equipment. Its ProSolutions offering includes industry-specific, solutions-based services in tandem with power generation, climate control, remediation and restoration, pumps, and trench shorting equipment as well as its ProContractor professional grade tools. It operates in the Industrials sector (SERVICES-MISCELLANEOUS EQUIPMENT RENTAL & LEASING industry).

Herc Holdings Inc. is currently priced at $121.57, which is below the analyst price targets ranging from $150 to $185, indicating potential upside. However, the RSI is at 33.31, suggesting the stock is oversold, and the forward P/E ratio is 12.22, indicating a reasonable valuation relative to expected earnings. The main risk is the recent decline in gross margin to 25.08%, which could impact profitability moving forward. Given these factors, it is advisable to hold the stock for now while monitoring upcoming earnings and market conditions.

7 analysts cover HRI: 3 rate it Buy, 3 Hold and 1 Sell. The average price target is 175.00.