Herc Holdings Inc (HRI) Stock AnalysisHRIHerc Holdings Inc

Herc Holdings Inc. is an equipment rental supplier. It operates through subsidiaries, including Herc Rentals Inc. In addition to its principal business of equipment rental, it sells used equipment and contractor supplies, such as construction consumables, tools, small equipment and safety supplies; provides repair, maintenance, equipment management services and safety training to certain of its customers; offer equipment re-rental services and provides on-site support to its customers; and provide ancillary services, such as equipment transport, rental protection, cleaning, refueling and labor. Its classic fleet includes aerial, earthmoving, material handling, trucks and trailers, air compressors, compaction, and lighting equipment. Its ProSolutions offering includes industry-specific, solutions-based services in tandem with power generation, climate control, remediation and restoration, pumps, and trench shorting equipment as well as its ProContractor professional grade tools. It operates in the Industrials sector (SERVICES-MISCELLANEOUS EQUIPMENT RENTAL & LEASING industry).

Herc Holdings Inc is currently a hold. The stock is priced at $150.6, which is below the analyst price target of $175 from Citi and $185 from KeyBanc, indicating potential upside. However, the RSI is at a very low 17.04, suggesting the stock is oversold, but this could also indicate underlying issues. The company has shown a 20% year-over-year revenue growth in Q2, but it also reported a decline in operating margin by 7 percentage points, leading to a 30.3% drop in earnings per share. This mixed performance suggests caution. The main risk is the recent decline in earnings, with a net income of only $19 million in Q2 2026, compared to the previous year's performance, which could impact future growth prospects.

7 analysts cover HRI: 3 rate it Buy, 3 Hold and 1 Sell. The average price target is 175.00.