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Hatchet Releases Q3 2026 Live Streaming Trends Report with 29.5B Hours Watched

Hatchet has released its Q3 2026 Live Streaming Trends Report. The report reveals key insights into the evolution of the global live streaming market across gaming, esports, and entertainment. Hatchet's latest report now incorporates all live-streaming data in its total figures, including that of YouTube Non-gaming. Historically, this figure had been excluded to spotlight gaming-only content. But with the increasing diversification of content strands driving viewership on live-streaming, presenting data and context from every platform has become essential to reflecting the appeal of the medium. "Hatchet's Q3 2026 report reinforces the scale, resilience, and continued evolution of the global live streaming ecosystem," said Justin Kenna, CEO of GameSquare. "29.5B hours watched is a milestone figure driven by a broad array of viewer interests, from entertainment to news to sports." Kenna continued, "What's particularly compelling is the underlying stability and diversification of the market. Breakout events, new game releases, and always-on creator formats continue to drive incremental engagement. Hatchet is uniquely positioned to provide actionable insights that help brands, publishers, and creators better connect with global audiences and maximize return on investment." Key Insights from Hatchet's Q3 2026 Report: Live-streaming hit 29.5B hours watched in Q3 2026 with non-gaming content on YouTube and TikTok Live pushing viewership to new heights. The impending launch of GTA VI shaped Q3 trends, with a +22.9% boost in GTA V viewership, a lack of big new releases, and a rise in the demand for GTA roleplay content. Streamer-led events rivalled esports this quarter, with Ibai's La Velada del Ano VI and Kai Cenat's Streamer University putting up peaks on par with LoL and ML:BB's biggest tournaments. Creators saw a massive shake up with long-reigning names like TheBurntPeanut and Sakura Miku ceding ground or losing positions entirely to fresh faces like DeentheGreat and Zullyy.

GameSquare Completes Acquisition of FanEngine Assets

GameSquare Holdings has completed the acquisition of sports, music and entertainment IP assets from FanEngine Holdings as contemplated by the previously announced contribution agreement. The Transaction closed following approval by GameSquare stockholders at the special meeting held on October 22. With the Transaction closed, GameSquare moves from reaching fans on behalf of others to owning and monetizing fan relationships directly. The Company's data, creator, agency and media businesses now sit alongside FanEngine's rights to globally recognized franchises and its platform for turning audiences into known, first-party fan communities. GameSquare expects the transaction to: Deliver a step change in scale and profitability. For 2027, GameSquare expects revenue of over $150M, gross margin above 50% and adjusted EBITDA of more than $30 million. Leverage existing infrastructure to drive operating efficiencies. FanEngine is expected to require limited incremental overhead and operating expenses, allowing GameSquare to leverage its existing infrastructure and capabilities to convert incremental gross profit dollars into higher adjusted EBITDA and operating profitability. Contribute immediately to fourth quarter 2026 results. FanEngine is expected to be immediately accretive to adjusted EBITDA. The Company expects FanEngine to contribute to its 2026 proforma outlook of $85M+ in revenue and $5M+ in adjusted EBITDA. Produce higher-quality revenue. FanEngine adds recurring, direct-to-fan revenue streams, including rewards, merchandise and commerce, ticketing, live and in-real-life experiences, licensing and brand partnerships, alongside GameSquare's existing services revenue. Provide unique ownership of compelling IP economics. The portfolio includes rights and relationships tied to Peaky Blinders, Simon's Cat and 15 global athletes, including The Two Robbies & Friends and Ben Stokes, with a growing pipeline across entertainment franchises, sports and music artists. Capture margin through integration. FanEngine has relied on third parties for production, events, commerce and gamification. GameSquare performs these functions in-house and expects to bring that spend inside the Company.

GameSquare Partners with The Boys to Launch Hungryboy Hot Sauce

GameSquare Holdings (GAME) announced a new deal for its Hungryboy hot-sauce brand from YouTube collective The Boys. Overseen by GameSquare's Click Media, the deal sees six of the brand's flavors going live on Walmart.com (WMT) with plans to expand into Walmart stores in early 2027. Hungryboy Hot Sauce has generated over $1M in revenue since November 2025. The addition of Sweet Sting, The Mexorcist, Gut Grenade, Taste Bud Trauma, The Strawberry Donut and the Summer Sauce to Walmart.com comes not long after the brand was added to Albertsons, World Market and the Texas-based H-E-B grocery stores. The Boys have also announced two new flavors exclusively available on their website Hungryboy.food. Old Boy Bourbon Barrell BBQ and Spooky Whiskey BBQ Sauce are both made in partnership with Kings County Distillery.