elf Beauty Inc (ELF) Stock AnalysisELFelf Beauty Inc

e.l.f. Beauty, Inc. is a multi-brand beauty company. The Company offers inclusive, accessible, clean, vegan, and cruelty-free cosmetics and skincare products. The Company's family of brands includes e.l.f. Cosmetics, e.l.f. SKIN, Naturium, Well People, Keys Soulcare, and rhode. Its e.l.f. SKIN is an ingredient-focused, dermatologist-developed formula for every eye, lip and face. The Company operates across beauty categories including eye, lip, and face makeup, beauty tools and accessories, and skincare products. Its color cosmetics and skin care products are broadly sold through food, drug, and mass channels, as well as through department stores and direct and specialty channels. The Company sells its products with retailers in the United States, as well as internationally. It also sells its products online through its own direct e-commerce channels, as well as through other e-commerce websites. It operates in the Consumer Non-Cyclicals sector (PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS industry).

e.l.f. Beauty Inc is a good buy right now due to its current price of $109.23, which is below the average analyst price target of $120, indicating a potential upside of approximately 10%. Additionally, the company has shown strong revenue growth, with a 24.6% year-over-year increase, and a gross margin of 83.20% projected for the next quarter, which is significantly higher than previous margins. However, a key risk is the recent insider selling, which has increased by 3611.29%, indicating potential concerns among insiders about the company's future performance.

12 analysts cover ELF: 7 rate it Buy, 5 Hold and 0 Sell. The average price target is 112.21.