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rhode Launches New Products in Europe and UK to Celebrate Sephora Debut

rhode announced that two community-favorite Peptide Lip Tints and a new Sephora-exclusive bag will launch at Sephora across Europe and the U.K. to celebrate the brand's launch into Sephora in Europe on September 30. These items will join the brand's assortment of high-performance skincare and hybrid makeup. To mark the occasion with Sephora across Europe and the U.K., rhode is offering early access to purchase fan-favorite, previously limited edition Peptide Lip Tint in Pretzel at Sephora in Europe and the U.K. on the brand's launch date September 30, before the product joins rhode's permanent assortment globally on rhodeskin.com on October 1 and at all retailers on October 8. The launch also includes a new, limited edition Baby Bubble Bag in Pretzel, along with a limited return of the most-loved Peptide Lip Tint in Lemontini, exclusive to Sephora in Europe and the U.K. All three will be available across Europe and the U.K. in select stores and online. Alongside the Europe and U.K. exclusives, Sephora will carry rhode's core product assortment, including its skincare, Peptide Lip Tints, Pocket Blush, and the newest collections of Pocket Bronze and Highlight Milk, created to give skin a radiant, sun-kissed warmth, lips a glossy finish, and an effortless glow all year long.

e.l.f. Cosmetics Expands into Brazil with Sephora

e.l.f. Cosmetics, a brand from e.l.f. Beauty, announces its expansion into Brazil, exclusively with Sephora. "Brazil has been calling for e.l.f. and we've been listening. It is one of the most passionate beauty communities in the world and a market that shares our belief that great beauty should be accessible to everyone," said Kory Marchisotto, President, e.l.f. Brands. "We've taken the time to understand what makes Brazilian consumers unique and we're excited to bring the best of e.l.f. to every eye, lip and face without compromise."

rhode Brand to Launch at Sephora in Europe

rhode, the beauty brand founded by Hailey Rhode Bieber and part of e.l.f. Beauty, announced its collection of high-performance, skin-focused products will be available at Sephora online and in most stores across Europe starting Wednesday, 30 September, 2026, following its 2025 rollout with Sephora in the U.S., Canada, and the U.K. This expansion with Sephora in Europe increases global access to rhode through physical retail, marking a pivotal next stage for the brand.