Ulta Beauty Inc

Ulta Beauty Inc (ULTA) Stock Analysis

$592.420

+13.744 (+2.32%)At close

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High
592.625
Open
572.920
VWAP
585.99
Volume
604.01K
Mkt Cap
18.42B
Low
572.920
Amount
353.95M
EV/EBITDA, TTM
12.66

Ulta Beauty, Inc. is a specialty United States beauty retailer and a premier beauty destination for cosmetics, fragrance, skin care products, wellness products, hair care products, and salon services. The Company's business includes a differentiated assortment of approximately 30,000 beauty products across a variety of categories and price points, as well as a variety of beauty services, including salon services, in more than 1,500 stores predominantly located in convenient, high-traffic locations. It also offers digital experience delivered through its Website, Ulta.com, and its mobile applications. The Company's brands include Ulta Beauty Collection, Morphe, Bio Ionic, Rare Beauty, Ouidad, DIBS Beauty, Medicube, Clinique, The Ordinary, about-face, Anastasia Beverly Hills, Ariana Grande, CHANEL, FENTY BEAUTY by Rihanna, It Cosmetics, LolaVie, OUAI, PAT McGRATH LABS, Tula, NYX Professional Makeup and others.

www.ulta.com

AI analysis of Ulta Beauty Inc (ULTA)

Buy

Ulta Beauty Inc is a good buy right now due to its current price of $570.37, which is below several analyst price targets, including $625 from DA Davidson and $710 from UBS. The company's gross margin is strong at 40.44%, indicating effective cost management and profitability. However, a risk to consider is the recent insider activity where the CEO sold 2,000 shares, which could raise concerns about insider confidence, although it represents only 5% of her stake.

Analyst Ratings (25)

+9.35% upside
Hold
12 Buy
13 Hold
0 Sell
Current: 592.42
Low
450.00
Average
647.83
High
780.00

Wells Fargo

2026-09-15

Price Target

$525

Equal Weight

BMO Capital

2026-09-08

Price Target

$580

Market Perform

DA Davidson

2026-08-28

Price Target

$625

Buy

UBS

2026-08-28

Price Target

$710

Buy

Goldman Sachs

2026-08-28

Price Target

$667

Buy

Valuation Metrics

The current forward P/E ratio for Ulta Beauty Inc (ULTA) is 19.57, compared to its 5-year average forward P/E of 18.64.

Forward P/E

Fair
5Y Average P/E
18.64
Current P/E
19.57
Overvalued
21.11
Undervalued
16.16

Forward EV/EBITDA

Fair
5Y Average EV/EBITDA
12.74
Current EV/EBITDA
12.66
Overvalued
14.40
Undervalued
11.09

Forward P/S

Fair
5Y Average P/S
1.91
Current P/S
1.77
Overvalued
2.22
Undervalued
1.61

Alphio AI Price Scenarios for ULTA

Scenario prices are the last monthly forecast band of the current year. Probabilities are fixed model weights (25 / 50 / 25), not guarantees.

B

Bull

Bull · 25%ULTA

$480.88

Scenario price

B

Base

Base · 50%ULTA

$460.19

Scenario price

B

Bear

Bear · 25%ULTA

$437.05

Scenario price

Whales holding ULTA

S

Sanders Capital, LLC

+ HoldingULTA

+7.60%

3M Return

C

Capula Management Ltd

+ HoldingULTA

+5.00%

3M Return

A

Alyeska Investment Group, L.P.

+ HoldingULTA

+4.52%

3M Return

G

Guyasuta Investment Advisors, Incorporated

+ HoldingULTA

+4.42%

3M Return

P

Performance Wealth Partners, LLC

+ HoldingULTA

+3.56%

3M Return

A

AMI Asset Management Corp

+ HoldingULTA

+3.37%

3M Return

Events Timeline

2026-08-27 (ET)

20:00:00

Nvidia's Strong Earnings Boost Tech Stocks

17:30:00

Comments from Q2 Earnings Conference Call

16:30:00

Ulta Beauty Reports Q2 Revenue of $3.04B, Exceeding Expectations

16:30:00

Raises FY26 Revenue Growth Outlook to 6.7%-7.2%

2026-08-24 (ET)

10:00:00

Steel Dynamics Stock Rises to $239.70

News

ULTA FAQ — answered by Alphio AI

Ulta Beauty, Inc. is a specialty United States beauty retailer and a premier beauty destination for cosmetics, fragrance, skin care products, wellness products, hair care products, and salon services. The Company's business includes a differentiated assortment of approximately 30,000 beauty products across a variety of categories and price points, as well as a variety of beauty services, including salon services, in more than 1,500 stores predominantly located in convenient, high-traffic locations. It also offers digital experience delivered through its Website, Ulta.com, and its mobile applications. The Company's brands include Ulta Beauty Collection, Morphe, Bio Ionic, Rare Beauty, Ouidad, DIBS Beauty, Medicube, Clinique, The Ordinary, about-face, Anastasia Beverly Hills, Ariana Grande, CHANEL, FENTY BEAUTY by Rihanna, It Cosmetics, LolaVie, OUAI, PAT McGRATH LABS, Tula, NYX Professional Makeup and others. It operates in the Consumer Cyclicals sector (RETAIL-RETAIL STORES, NEC industry).

Ulta Beauty Inc is a good buy right now due to its current price of $570.37, which is below several analyst price targets, including $625 from DA Davidson and $710 from UBS. The company's gross margin is strong at 40.44%, indicating effective cost management and profitability. However, a risk to consider is the recent insider activity where the CEO sold 2,000 shares, which could raise concerns about insider confidence, although it represents only 5% of her stake.

25 analysts cover ULTA: 12 rate it Buy, 13 Hold and 0 Sell. The average price target is 647.83.

Community

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0xSkewfalcon10/6/2026

The daily chart setup is getting tight, approaching an apex, wedged between the 200 and 50 MAs, and primed for a big move in the near future? $ULTA Wells Fargo raised its price target for Ulta from $450 to $525 ⬆️ The Consumer Discretionary sector of the S&P 500 shed about 8% in Q3, but $ULTA gained >18%, the best performer in the entire sector.

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This page is for research only and is not investment advice. Models can be wrong. Past performance does not guarantee future results.

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