Ulta Beauty Inc

Ulta Beauty Inc (ULTA) Stock Analysis

$517.500

-21.631 (-4.18%)At close

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High
542.540
Open
542.000
VWAP
521.03
Vol
1.61M
Mkt Cap
18.42B
Low
503.050
Amount
838.22M
EV/EBITDA, TTM
10.77

Ulta Beauty, Inc. is a specialty United States beauty retailer and a premier beauty destination for cosmetics, fragrance, skin care products, wellness products, hair care products, and salon services. The Company's business includes a differentiated assortment of approximately 30,000 beauty products across a variety of categories and price points, as well as a variety of beauty services, including salon services, in more than 1,500 stores predominantly located in convenient, high-traffic locations. It also offers digital experience delivered through its Website, Ulta.com, and its mobile applications. The Company's brands include Ulta Beauty Collection, Morphe, Bio Ionic, Rare Beauty, Ouidad, DIBS Beauty, Medicube, Clinique, The Ordinary, about-face, Anastasia Beverly Hills, Ariana Grande, CHANEL, FENTY BEAUTY by Rihanna, It Cosmetics, LolaVie, OUAI, PAT McGRATH LABS, Tula, NYX Professional Makeup and others.

www.ulta.com

AI analysis of Ulta Beauty Inc (ULTA)

buy

Ulta Beauty Inc is a good buy right now as it has shown a solid Q2 earnings growth with net sales increasing by 8.9% year-over-year to $3 billion and an EPS of $6.55, exceeding estimates. The current price of $517.5 is below analyst targets, with a potential upside of over 20% to the lowest target of $625. However, the RSI is at 40.312, indicating potential for upward momentum as it approaches oversold territory. The main risk is the recent 16.54% year-to-date decline, which reflects broader market volatility.

Analyst Ratings (25)

+25.18% upside
Hold
12 Buy
13 Hold
0 Sell
Current: 517.50
Low
450.00
Average
647.83
High
780.00

DA Davidson

2026-08-28

Price Target

$625

Buy

UBS

2026-08-28

Price Target

$710

Buy

Goldman Sachs

2026-08-28

Price Target

$667

Buy

BofA

2026-08-28

Price Target

$650

Buy

Barclays

2026-08-28

Price Target

$645

Overweight

Valuation Metrics

The current forward P/E ratio for Ulta Beauty Inc (ULTA) is 19.42, compared to its 5-year average forward P/E of 18.77.

Forward P/E

Fair
5Y Average P/E
18.77
Current P/E
19.42
Overvalued
21.42
Undervalued
16.12

Forward EV/EBITDA

Undervalued
5Y Average EV/EBITDA
12.83
Current EV/EBITDA
10.77
Overvalued
14.53
Undervalued
11.13

Forward P/S

Fair
5Y Average P/S
1.93
Current P/S
1.66
Overvalued
2.24
Undervalued
1.62

Alphio AI Price Scenarios for ULTA

Scenario prices are the last monthly forecast band of the current year. Probabilities are fixed model weights (25 / 50 / 25), not guarantees.

B

Bull

Bull · 25%ULTA

$480.88

Scenario price

B

Base

Base · 50%ULTA

$460.19

Scenario price

B

Bear

Bear · 25%ULTA

$437.05

Scenario price

Whales holding ULTA

S

Smead Capital Management, Inc.

+ HoldingULTA

+9.72%

3M Return

G

Guyasuta Investment Advisors, Incorporated

+ HoldingULTA

+2.18%

3M Return

B

Bridges Investment Management Inc

+ HoldingULTA

+2.04%

3M Return

S

Starlite Capital Inc

+ HoldingULTAGS

+0.74%

3M Return

P

Performance Wealth Partners, LLC

+ HoldingULTA

+0.46%

3M Return

A

Alyeska Investment Group, L.P.

+ HoldingULTA

-0.45%

3M Return

Events Timeline

2026-08-27 (ET)

20:00:00

Nvidia's Strong Earnings Boost Tech Stocks

17:30:00

Comments from Q2 Earnings Conference Call

16:30:00

Raises FY26 Revenue Growth Outlook to 6.7%-7.2%

16:30:00

Ulta Beauty Reports Q2 Revenue of $3.04B, Exceeding Expectations

2026-08-24 (ET)

10:00:00

Steel Dynamics Stock Rises to $239.70

News

ULTA FAQ — answered by Alphio AI

Ulta Beauty, Inc. is a specialty United States beauty retailer and a premier beauty destination for cosmetics, fragrance, skin care products, wellness products, hair care products, and salon services. The Company's business includes a differentiated assortment of approximately 30,000 beauty products across a variety of categories and price points, as well as a variety of beauty services, including salon services, in more than 1,500 stores predominantly located in convenient, high-traffic locations. It also offers digital experience delivered through its Website, Ulta.com, and its mobile applications. The Company's brands include Ulta Beauty Collection, Morphe, Bio Ionic, Rare Beauty, Ouidad, DIBS Beauty, Medicube, Clinique, The Ordinary, about-face, Anastasia Beverly Hills, Ariana Grande, CHANEL, FENTY BEAUTY by Rihanna, It Cosmetics, LolaVie, OUAI, PAT McGRATH LABS, Tula, NYX Professional Makeup and others. It operates in the Consumer Cyclicals sector (RETAIL-RETAIL STORES, NEC industry).

Ulta Beauty Inc is a good buy right now as it has shown a solid Q2 earnings growth with net sales increasing by 8.9% year-over-year to $3 billion and an EPS of $6.55, exceeding estimates. The current price of $517.5 is below analyst targets, with a potential upside of over 20% to the lowest target of $625. However, the RSI is at 40.312, indicating potential for upward momentum as it approaches oversold territory. The main risk is the recent 16.54% year-to-date decline, which reflects broader market volatility.

25 analysts cover ULTA: 12 rate it Buy, 13 Hold and 0 Sell. The average price target is 647.83.

This page is for research only and is not investment advice. Models can be wrong. Past performance does not guarantee future results.

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