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Digimarc Announces Strong Market Momentum for Gift Card Security Solution

Digimarc Corporation announced "strong market momentum" for its gift card security solution following a "highly successful week" at the 2026 Retail Gift Card Association industry event in Denver, CO. Digimarc's cross-functional team of five experts specializing in retail technology, digital identity, and fraud prevention engaged in dozens of strategic discussions with retailers, nearly 40 brands, and channel partners seeking new ways to address the rapidly growing threat of gift card draining. The overwhelming message from attendees was clear: traditional packaging-level security measures are no longer enough. "As retailers continue to experience escalating fraud losses from gift card draining, we're seeing a significant shift in how the industry thinks about gift card protection," said Jennifer Suckey, Vice President of Retail Sales at Digimarc. "Even the session topics focused on how to respond to increasingly sophisticated fraud risks and tamper patterns using new security technologies, smarter manufacturing, and stronger connections between physical and digital experiences. But what really stood out at RGCA was the level of urgency. Organizations aren't asking whether they should strengthen gift card security. They're asking how quickly they can deploy solutions that protect cards at the individual item level and preserve the customer experience...We left RGCA with tremendous optimism. The conversations were not theoretical. Industry leaders are actively looking for practical solutions that move the needle on fraud, and many see Digimarc as the path forward. The momentum we're seeing reinforces our belief that the future of gift card security will be built on an intelligent activation system and a trusted digital identity at the item level."

Digimarc Launches Next-Gen Gift Card Security Solution

Digimarc Corporation announced growing adoption of its next generation gift card security solution. More than two dozen major retailers and brands are now exploring, piloting, or deploying the solution, which automatically identifies card tampering and stops compromised cards from activating at the register. "The industry has spent years hardening packaging, and fraud has still exploded," said Paul Carreiro, President & Chief Executive Officer at Digimarc. "We focused on the activation step instead. If a compromised card cannot be activated, the card draining fraud chain breaks down."

Digimarc Raises $18.2M Through Direct Offering

Digimarc announced that it has entered into purchase agreements to sell common shares in a registered direct offering led by an existing Digimarc investor. The gross proceeds to Digimarc from the offering are expected to be approximately $18.2M. The offering is expected to close on or about September 30, subject to the satisfaction of customary closing conditions. Needham & Company acted as sole placement agent in the registered direct offering.