Creative Realities Inc (CREX) FinancialsCREXFinancialCreative Realities Inc

Creative Realities Inc (CREX) generates its revenue through a diversified portfolio of business segments. Currently, the largest contributor to its top-line growth is Managed Services, accounting for 31.2% of total sales, equivalent to $5.11M. Other significant revenue streams include Hardware and Digital Media Advertising. Understanding this composition is critical for investors evaluating how CREX navigates market cycles within the IT Services & Consulting industry.

Evaluating the bottom line, Creative Realities Inc maintains a gross margin of 38.58%. This metric reflects the company's pricing power and manufacturing efficiency. Further down the income statement, the operating margin stands at -12.76%, while the net margin is -18.12%. These profitability ratios, combined with a Return on Equity (ROE) of -91.39%, provide a clear picture of how effectively CREX converts its operational activities into shareholder value.

In the context of the broader market, CREX competes directly with industry leaders such as MF and BLNE. With a market capitalization of $44.37M, it holds a leading position in the sector. When comparing efficiency, CREX's gross margin of 38.58% stands against MF's 0.26% and BLNE's 100.00%. Such benchmarking helps identify whether Creative Realities Inc is trading at a premium or discount relative to its financial performance.

Creative Realities has shown fluctuating revenue with a recent Q2 2026 revenue of $21.5 million but continues to report net losses, including a net income of -$4.3 million. The gross margin has also declined to 38.58%.