BRC Inc

BRC Inc (BRCC) Stock Analysis

$9.750

-0.020 (-0.20%)At close

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High
9.900
Open
9.640
VWAP
9.66
Volume
300.42K
Mkt Cap
433.50M
Low
9.343
Amount
2.90M
EV/EBITDA, TTM
-11.14

BRC Inc. is a coffee, energy drink, and media company. The Company purchases, roasts, and sells coffee, coffee accessories, and branded apparel through its online channels and business networks. Its product offerings include roast coffee, single-serve coffee, ready-to-drink (RTD) coffee, and Black Rifle Energy (RTD energy beverage). It offers Black Rifle branded apparel, coffee brewing equipment, and outdoor and lifestyle gear. The Company operates through three primary channels: Wholesale, Direct-to-Consumer (DTC), and Outposts. Its Wholesale channel sells packaged coffee and its RTD beverages through Food, Drug, and Mass retailers. Its DTC channel includes its subscription-based Coffee Club, through which customers can receive ground, whole bean, single-serve coffee, or apparel delivered to their home or office on a customizable schedule. Its Outposts channel offers a company-operated and franchised coffee shop experience, featuring brewed coffee and Black Rifle Coffee merchandise.

AI analysis of BRC Inc (BRCC)

Buy

BRC Inc is a good buy right now due to its current price of $12.67, which is significantly below the analyst price target of $25. The stock has shown strong momentum with a 5-day change of +8.76% and a 20-day change of +34.07%, indicating positive market sentiment. However, the main risk is its negative earnings per share (EPS) of -0.28 reported in the last earnings, which reflects ongoing financial challenges.

Valuation Metrics

The current forward P/E ratio for BRC Inc (BRCC) is 71.43, compared to its 5-year average forward P/E of -29.19.

Forward P/E

Fair
5Y Average P/E
-29.19
Current P/E
71.43
Overvalued
87.67
Undervalued
-146.05

Forward EV/EBITDA

Fair
5Y Average EV/EBITDA
25.97
Current EV/EBITDA
-11.14
Overvalued
87.45
Undervalued
-35.51

Forward P/S

Fair
5Y Average P/S
0.72
Current P/S
0.53
Overvalued
1.25
Undervalued
0.19

Alphio AI Price Scenarios for BRCC

Scenario prices are the last monthly forecast band of the current year. Probabilities are fixed model weights (25 / 50 / 25), not guarantees.

B

Bull

Bull · 25%BRCC

$2.05

Scenario price

B

Base

Base · 50%BRCC

$2.00

Scenario price

B

Bear

Bear · 25%BRCC

$1.67

Scenario price

Events Timeline

2026-11-02 (ET)

16:30:00

Black Rifle Coffee Reports Q3 Revenue of $108M

16:30:00

Company Confirms FY26 Adjusted EBITDA Growth of At Least 35%

2026-08-03 (ET)

16:30:00

Company Expects FY26 Adjusted EBITDA Growth of At Least 35%

16:30:00

BRCC Reports Q2 Revenue of $107M, Exceeding Estimates

2026-05-07 (ET)

08:50:00

Eagle Nuclear Energy Borrow Rate Increases to 451.98%

News

BRCC FAQ — answered by Alphio AI

BRC Inc. is a coffee, energy drink, and media company. The Company purchases, roasts, and sells coffee, coffee accessories, and branded apparel through its online channels and business networks. Its product offerings include roast coffee, single-serve coffee, ready-to-drink (RTD) coffee, and Black Rifle Energy (RTD energy beverage). It offers Black Rifle branded apparel, coffee brewing equipment, and outdoor and lifestyle gear. The Company operates through three primary channels: Wholesale, Direct-to-Consumer (DTC), and Outposts. Its Wholesale channel sells packaged coffee and its RTD beverages through Food, Drug, and Mass retailers. Its DTC channel includes its subscription-based Coffee Club, through which customers can receive ground, whole bean, single-serve coffee, or apparel delivered to their home or office on a customizable schedule. Its Outposts channel offers a company-operated and franchised coffee shop experience, featuring brewed coffee and Black Rifle Coffee merchandise. It operates in the Consumer Non-Cyclicals sector (BEVERAGES industry).

BRC Inc is a good buy right now due to its current price of $12.67, which is significantly below the analyst price target of $25. The stock has shown strong momentum with a 5-day change of +8.76% and a 20-day change of +34.07%, indicating positive market sentiment. However, the main risk is its negative earnings per share (EPS) of -0.28 reported in the last earnings, which reflects ongoing financial challenges.

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This page is for research only and is not investment advice. Models can be wrong. Past performance does not guarantee future results.

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