BRC Inc

BRC Inc (BRCC) Stock Analysis

$8.440

+0.061 (+0.72%)At close

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High
8.725
Open
8.380
VWAP
8.52
Vol
104.06K
Mkt Cap
433.50M
Low
8.380
Amount
886.03K
EV/EBITDA, TTM
11.26

BRC Inc. is a coffee, energy drink, and media company. The Company purchases, roasts, and sells coffee, coffee accessories, and branded apparel through its online channels and business networks. Its product offerings include roast coffee, single-serve coffee, ready-to-drink (RTD) coffee, and Black Rifle Energy (RTD energy beverage). It offers Black Rifle branded apparel, coffee brewing equipment, and outdoor and lifestyle gear. The Company operates through three primary channels: Wholesale, Direct-to-Consumer (DTC), and Outposts. Its Wholesale channel sells packaged coffee and its RTD beverages through Food, Drug, and Mass retailers. Its DTC channel includes its subscription-based Coffee Club, through which customers can receive ground, whole bean, single-serve coffee, or apparel delivered to their home or office on a customizable schedule. Its Outposts channel offers a company-operated and franchised coffee shop experience, featuring brewed coffee and Black Rifle Coffee merchandise.

AI analysis of BRC Inc (BRCC)

hold

Currently, BRC Inc. (BRCC) is not a strong buy due to its recent performance and technical indicators. The stock is priced at $8.44, which is significantly above the analyst's price target of $1.75, suggesting limited upside potential. The RSI is at 41.54, indicating that the stock is nearing oversold conditions but not yet in a strong buying position. Additionally, the stock has seen a year-to-date decline of 24.64%, which raises concerns about its short-term performance.

Valuation Metrics

The current forward P/E ratio for BRC Inc (BRCC) is 71.43, compared to its 5-year average forward P/E of -34.97.

Forward P/E

Fair
5Y Average P/E
-34.97
Current P/E
71.43
Overvalued
81.21
Undervalued
-151.15

Forward EV/EBITDA

Fair
5Y Average EV/EBITDA
26.40
Current EV/EBITDA
11.26
Overvalued
89.11
Undervalued
-36.31

Forward P/S

Fair
5Y Average P/S
0.73
Current P/S
0.26
Overvalued
1.27
Undervalued
0.20

Alphio AI Price Scenarios for BRCC

Scenario prices are the last monthly forecast band of the current year. Probabilities are fixed model weights (25 / 50 / 25), not guarantees.

B

Bull

Bull · 25%BRCC

$2.05

Scenario price

B

Base

Base · 50%BRCC

$2.00

Scenario price

B

Bear

Bear · 25%BRCC

$1.67

Scenario price

Events Timeline

2026-08-03 (ET)

16:30:00

Company Expects FY26 Adjusted EBITDA Growth of At Least 35%

16:30:00

BRCC Reports Q2 Revenue of $107M, Exceeding Estimates

2026-05-07 (ET)

08:50:00

Eagle Nuclear Energy Borrow Rate Increases to 451.98%

2026-05-05 (ET)

16:40:00

Major U.S. Averages Close Broadly Higher, Nasdaq Up 1.03%

2026-05-04 (ET)

16:50:00

BRC Inc. Shares Up 16% to $1.26 After Q1 Results

News

BRCC FAQ — answered by Alphio AI

BRC Inc. is a coffee, energy drink, and media company. The Company purchases, roasts, and sells coffee, coffee accessories, and branded apparel through its online channels and business networks. Its product offerings include roast coffee, single-serve coffee, ready-to-drink (RTD) coffee, and Black Rifle Energy (RTD energy beverage). It offers Black Rifle branded apparel, coffee brewing equipment, and outdoor and lifestyle gear. The Company operates through three primary channels: Wholesale, Direct-to-Consumer (DTC), and Outposts. Its Wholesale channel sells packaged coffee and its RTD beverages through Food, Drug, and Mass retailers. Its DTC channel includes its subscription-based Coffee Club, through which customers can receive ground, whole bean, single-serve coffee, or apparel delivered to their home or office on a customizable schedule. Its Outposts channel offers a company-operated and franchised coffee shop experience, featuring brewed coffee and Black Rifle Coffee merchandise. It operates in the Consumer Non-Cyclicals sector (BEVERAGES industry).

Currently, BRC Inc. (BRCC) is not a strong buy due to its recent performance and technical indicators. The stock is priced at $8.44, which is significantly above the analyst's price target of $1.75, suggesting limited upside potential. The RSI is at 41.54, indicating that the stock is nearing oversold conditions but not yet in a strong buying position. Additionally, the stock has seen a year-to-date decline of 24.64%, which raises concerns about its short-term performance.

This page is for research only and is not investment advice. Models can be wrong. Past performance does not guarantee future results.

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