Booking Holdings Inc.

Booking Holdings Inc. (BKNG) Stock Analysis

$165.800

+5.289 (+3.19%)At close

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High
168.490
Open
162.940
VWAP
165.53
Volume
7.76M
Mkt Cap
136.03B
Low
162.310
Amount
1.28B
EV/EBITDA, TTM
10.99

Booking Holdings Inc. is a provider of travel and restaurant online reservation and related services. The Company offers its services through five primary consumer-facing brands: Booking.com, Priceline, Agoda, KAYAK, and OpenTable. Through its brands, consumers can book an array of accommodations (including hotels, motels, resorts, homes, apartments, bed and breakfasts, hostels, and other alternative and traditional accommodation properties) and a flight to their destinations; make a car rental reservation or arrange for an airport taxi; make a dinner reservation; or book a vacation package, tour, activity, or cruise. Consumers can also use its meta-search services to easily compare travel reservation information, such as flight, hotel, and rental car reservations from hundreds of online travel platforms at once. Booking.com offers accommodation reservation services for approximately 4.4 million properties in over 220 countries and territories and in over 40 languages.

AI analysis of Booking Holdings Inc. (BKNG)

Hold

Booking Holdings Inc is currently trading at $160.34, with a forward P/E ratio of 13.28, indicating potential value. However, the stock has experienced a significant year-to-date decline of 24.70%, and analysts express concerns about prolonged geopolitical issues affecting travel demand. The mixed analyst ratings and the current RSI of 47.59 suggest caution, as the stock is neither overbought nor oversold. Therefore, it may be prudent to hold rather than buy at this moment.

Valuation Metrics

The current forward P/E ratio for Booking Holdings Inc. (BKNG) is 13.28, compared to its 5-year average forward P/E of 20.27.

Forward P/E

Undervalued
5Y Average P/E
20.27
Current P/E
13.28
Overvalued
23.77
Undervalued
16.76

Forward EV/EBITDA

Undervalued
5Y Average EV/EBITDA
15.34
Current EV/EBITDA
10.99
Overvalued
17.65
Undervalued
13.02

Forward P/S

Undervalued
5Y Average P/S
5.20
Current P/S
3.90
Overvalued
6.12
Undervalued
4.28

Alphio AI Price Scenarios for BKNG

Scenario prices are the last monthly forecast band of the current year. Probabilities are fixed model weights (25 / 50 / 25), not guarantees.

B

Bull

Bull · 25%BKNG

$5,225.22

Scenario price

B

Base

Base · 50%BKNG

$5,130.63

Scenario price

B

Bear

Bear · 25%BKNG

$5,005.04

Scenario price

Whales holding BKNG

H

Howard Capital Management, Inc.

+ HoldingBKNG

+17.25%

3M Return

B

Banque Pictet & Cie SA

+ HoldingBKNG

+11.97%

3M Return

R

RBC Europe Limited

+ HoldingBKNG

+11.95%

3M Return

D

DNB Asset Management AS

+ HoldingBKNG

+10.35%

3M Return

V

Voyager Global Management LP

+ HoldingBKNG

+10.29%

3M Return

H

Harvard Management Company, Inc.

+ HoldingBKNG

+9.92%

3M Return

Events Timeline

2026-10-14 (ET)

09:00:00

Booking Holdings Announces $100M Investment in New Company Vayo

2026-10-06 (ET)

09:30:00

Booking Holdings and Visa Renew Agreement to Expand Dining Services

2026-09-29 (ET)

09:30:00

Booking Holdings Launches New AI Assistant Lola Membership Offering

2026-08-05 (ET)

10:00:00

Charles River Stock Rises to $260.96

News

BKNG FAQ — answered by Alphio AI

Booking Holdings Inc. is a provider of travel and restaurant online reservation and related services. The Company offers its services through five primary consumer-facing brands: Booking.com, Priceline, Agoda, KAYAK, and OpenTable. Through its brands, consumers can book an array of accommodations (including hotels, motels, resorts, homes, apartments, bed and breakfasts, hostels, and other alternative and traditional accommodation properties) and a flight to their destinations; make a car rental reservation or arrange for an airport taxi; make a dinner reservation; or book a vacation package, tour, activity, or cruise. Consumers can also use its meta-search services to easily compare travel reservation information, such as flight, hotel, and rental car reservations from hundreds of online travel platforms at once. Booking.com offers accommodation reservation services for approximately 4.4 million properties in over 220 countries and territories and in over 40 languages. It operates in the Consumer Cyclicals sector (TRANSPORTATION SERVICES industry).

Booking Holdings Inc is currently trading at $160.34, with a forward P/E ratio of 13.28, indicating potential value. However, the stock has experienced a significant year-to-date decline of 24.70%, and analysts express concerns about prolonged geopolitical issues affecting travel demand. The mixed analyst ratings and the current RSI of 47.59 suggest caution, as the stock is neither overbought nor oversold. Therefore, it may be prudent to hold rather than buy at this moment.

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This page is for research only and is not investment advice. Models can be wrong. Past performance does not guarantee future results.

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