Booking Holdings Inc. (BKNG) FinancialsBKNGFinancialBooking Holdings Inc.

Booking Holdings Inc. (BKNG) generates its revenue through a diversified portfolio of business segments. Currently, the largest contributor to its top-line growth is Advertisingandotherrevenues, accounting for 105.5% of total sales, equivalent to $5.84B. Other significant revenue streams include Merchant Revenue and Agency Revenue. Understanding this composition is critical for investors evaluating how BKNG navigates market cycles within the Leisure & Recreation industry.

Evaluating the bottom line, Booking Holdings Inc. maintains a gross margin of 100.00%. This metric reflects the company's pricing power and manufacturing efficiency. Further down the income statement, the operating margin stands at 34.41%, while the net margin is 26.52%. These profitability ratios, combined with a Return on Equity (ROE) of N/A, provide a clear picture of how effectively BKNG converts its operational activities into shareholder value.

In the context of the broader market, BKNG competes directly with industry leaders such as TCOM and EDU. With a market capitalization of $159.34B, it holds a leading position in the sector. When comparing efficiency, BKNG's gross margin of 100.00% stands against TCOM's 79.45% and EDU's 53.10%. Such benchmarking helps identify whether Booking Holdings Inc. is trading at a premium or discount relative to its financial performance.

Booking Holdings reported $7.4 billion in revenue for Q2 2026, with a net income of $1.95 billion, reflecting strong profitability in a challenging market. The gross margin remains at 100%, showcasing operational efficiency.