Bull
$14.32
Scenario price
$8.930
+0.194 (+2.17%)At close
Tripadvisor, Inc. is an online travel company. The Company leverages its brands, technology, and capabilities to connect its global audience with partners through content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The Company operates through three segments: Brand Tripadvisor, Viator, and TheFork. Its Brand Tripadvisor segment is engaged in providing an online global platform for travelers to discover, generate, and share authentic user-generated content (UGC) in the form of ratings and reviews for destinations, points-of-interest (POIs), experiences, accommodations, restaurants, and cruises. The Viator segment offers travelers a comprehensive online marketplace that provides access to over 400,000 experiences and more than 65,000 experience operators. TheFork segment offers an online marketplace that enables diners to discover and book online reservations at approximately 55,000 restaurants in 11 countries.
Tripadvisor Inc is currently priced at $8.675, which is significantly below the average analyst target of $14, indicating potential upside. However, the forward P/E ratio is 6.75, suggesting that while the stock may be undervalued, there are significant risks due to recent executive stock sales and a 43% decline in share price over the past year. Therefore, it is advisable to hold rather than buy at this moment.
UBS
$12
2026-08-11
UBS
2026-08-11
Price Target
$12
Goldman Sachs
$14
2026-08-10
Goldman Sachs
2026-08-10
Price Target
$14
B. Riley
$13
2026-08-10
B. Riley
2026-08-10
Price Target
$13
Cantor Fitzgerald
$9
2026-08-07
Cantor Fitzgerald
2026-08-07
Price Target
$9
UBS
$15
2026-07-30
UBS
2026-07-30
Price Target
$15
Scenario prices are the last monthly forecast band of the current year. Probabilities are fixed model weights (25 / 50 / 25), not guarantees.

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Tripadvisor, Inc. is an online travel company. The Company leverages its brands, technology, and capabilities to connect its global audience with partners through content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The Company operates through three segments: Brand Tripadvisor, Viator, and TheFork. Its Brand Tripadvisor segment is engaged in providing an online global platform for travelers to discover, generate, and share authentic user-generated content (UGC) in the form of ratings and reviews for destinations, points-of-interest (POIs), experiences, accommodations, restaurants, and cruises. The Viator segment offers travelers a comprehensive online marketplace that provides access to over 400,000 experiences and more than 65,000 experience operators. TheFork segment offers an online marketplace that enables diners to discover and book online reservations at approximately 55,000 restaurants in 11 countries. It operates in the Consumer Cyclicals sector (SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ET industry).
Tripadvisor Inc is currently priced at $8.675, which is significantly below the average analyst target of $14, indicating potential upside. However, the forward P/E ratio is 6.75, suggesting that while the stock may be undervalued, there are significant risks due to recent executive stock sales and a 43% decline in share price over the past year. Therefore, it is advisable to hold rather than buy at this moment.
25 analysts cover TRIP: 1 rate it Buy, 18 Hold and 6 Sell. The average price target is 16.17.
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