Clorox Co

Clorox Co (CLX) Stock Analysis

$102.530

-1.087 (-1.06%)At close

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High
104.850
Open
104.020
VWAP
103.21
Vol
1.87M
Mkt Cap
16.96B
Low
102.250
Amount
192.62M
EV/EBITDA, TTM
14.28

The Clorox Company is a multinational manufacturer and marketer of consumer and professional products. Its brands include Brita, Burt's Bees, Clorox, Fresh Step, Glad, Hidden Valley, Kingsford, Liquid-Plumr, Pine-Sol and Purell as well as international brands such as Chux, Clorinda and Poett. Its segments include Health and Wellness, Household, Lifestyle and International. Health and Wellness segment consists of cleaning, disinfecting and professional products marketed and sold in the United States. Products within this segment include home care, cleaning and disinfecting products and laundry additives; professional cleaning and disinfecting products, and others. Household segment consists of bags and wraps, cat litter and grilling products marketed and sold in the United States. Lifestyle segment consists of food, water filtration and natural personal care products marketed and sold in the United States. International segment consists of products sold outside the United States.

AI analysis of Clorox Co (CLX)

hold

Clorox Co is currently priced at $102.53, with a forward P/E of 17.89, suggesting it may be overvalued compared to its earnings potential. The RSI at 30.23 indicates the stock is oversold, which could present a buying opportunity, but the recent 1-year change of -14.54% raises concerns about its long-term performance. The main risk is the high debt to equity ratio of 2011.11%, indicating potential financial instability.

Analyst Ratings (16)

+15.76% upside
Hold
2 Buy
13 Hold
1 Sell
Current: 102.53
Low
94.00
Average
118.69
High
152.00

BofA

2026-08-04

Price Target

$100

Neutral

UBS

2026-08-04

Price Target

$105

Neutral

JPMorgan

2026-08-04

Price Target

$95

Underweight

Deutsche Bank

2026-08-04

Price Target

$98

Hold

Evercore ISI

2026-08-04

Price Target

$99

Underperform

Valuation Metrics

The current forward P/E ratio for Clorox Co (CLX) is 17.89, compared to its 5-year average forward P/E of 24.70.

Forward P/E

Undervalued
5Y Average P/E
24.70
Current P/E
17.89
Overvalued
30.46
Undervalued
18.95

Forward EV/EBITDA

Fair
5Y Average EV/EBITDA
16.18
Current EV/EBITDA
14.28
Overvalued
19.27
Undervalued
13.10

Forward P/S

Strongly Undervalued
5Y Average P/S
2.41
Current P/S
1.60
Overvalued
2.78
Undervalued
2.04

Alphio AI Price Scenarios for CLX

Scenario prices are the last monthly forecast band of the current year. Probabilities are fixed model weights (25 / 50 / 25), not guarantees.

B

Bull

Bull · 25%CLX

$147.95

Scenario price

B

Base

Base · 50%CLX

$142.95

Scenario price

B

Bear

Bear · 25%CLX

$124.86

Scenario price

Whales holding CLX

E

Equity Investment Corporation

+ HoldingCLX

+10.66%

3M Return

F

Fundsmith, LLP

+ HoldingCLX

+4.22%

3M Return

C

Confluence Investment Management LLC

+ HoldingCLX

+4.04%

3M Return

Q

Quinn Opportunity Partners LLC

+ HoldingCLX

+1.76%

3M Return

Events Timeline

2026-08-03 (ET)

18:00:00

Purell Sees FY27 Inflation Above $200M

17:00:00

Gross Margin Decreases to 41.3%

16:30:00

Linda Rendle Reports Q4 Revenue of $1.95B

16:30:00

FY27 Net Sales Expected to Rise 13% to 14%

16:30:00

FY27 Gross Margin Expected to be About 42%

News

CLX FAQ — answered by Alphio AI

The Clorox Company is a multinational manufacturer and marketer of consumer and professional products. Its brands include Brita, Burt's Bees, Clorox, Fresh Step, Glad, Hidden Valley, Kingsford, Liquid-Plumr, Pine-Sol and Purell as well as international brands such as Chux, Clorinda and Poett. Its segments include Health and Wellness, Household, Lifestyle and International. Health and Wellness segment consists of cleaning, disinfecting and professional products marketed and sold in the United States. Products within this segment include home care, cleaning and disinfecting products and laundry additives; professional cleaning and disinfecting products, and others. Household segment consists of bags and wraps, cat litter and grilling products marketed and sold in the United States. Lifestyle segment consists of food, water filtration and natural personal care products marketed and sold in the United States. International segment consists of products sold outside the United States. It operates in the Consumer Non-Cyclicals sector (SPECIALTY CLEANING, POLISHING AND SANITATION PREPA industry).

Clorox Co is currently priced at $102.53, with a forward P/E of 17.89, suggesting it may be overvalued compared to its earnings potential. The RSI at 30.23 indicates the stock is oversold, which could present a buying opportunity, but the recent 1-year change of -14.54% raises concerns about its long-term performance. The main risk is the high debt to equity ratio of 2011.11%, indicating potential financial instability.

16 analysts cover CLX: 2 rate it Buy, 13 Hold and 1 Sell. The average price target is 118.69.

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