Zebra Technologies Corp

Zebra Technologies Corp (ZBRA) Stock Analysis

$353.550

-2.864 (-0.81%)At close

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High
356.880
Open
355.400
VWAP
353.82
Vol
517.20K
Mkt Cap
15.79B
Low
351.040
Amount
183.00M
EV/EBITDA, TTM
12.09

Zebra Technologies Corporation is engaged in the Automatic Identification and Data Capture (AIDC) industry. The Company helps organizations monitor, anticipate, and accelerate workflows by empowering their frontline and ensuring that everyone and everything is visible, connected and fully optimized. Its portfolio includes hardware, software, and services. It operates through two segments: Asset Intelligence & Tracking (AIT) and Enterprise Visibility & Mobility (EVM). The AIT segment is engaged in barcode printing and asset tracking technologies. Its product lines include barcode and card printers, radio frequency identification devices (RFID) and real-time location systems (RTLS) offerings, and supplies, including temperature-monitoring labels, and services. The EVM segment is engaged in automatic information and data capture solutions. Its product lines include mobile computing, data capture, fixed industrial scanning and machine vision, services, and workflow optimization solutions.

www.zebra.com

AI analysis of Zebra Technologies Corp (ZBRA)

hold

Zebra Technologies Corp (ZBRA) is currently priced at $356.45, with a forward P/E of 18.08, suggesting it may be undervalued compared to its growth potential. However, the RSI is at 41.38, indicating it is nearing oversold conditions, which could lead to further price declines in the short term. The recent insider selling has increased by 1965.39%, which raises concerns about management's confidence in the stock. Given these factors, it may be prudent to hold rather than buy at this moment.

Analyst Ratings (11)

+2.90% upside
Buy
6 Buy
5 Hold
0 Sell
Current: 353.55
Low
291.00
Average
363.80
High
415.00

Morgan Stanley

2026-08-05

Price Target

$360

Equal Weight

Truist

2026-08-05

Price Target

$355

Hold

KeyBanc

2026-08-05

Price Target

$430

Overweight

Citi

2026-08-05

Price Target

$396

Neutral

Barclays

2026-08-05

Price Target

$410

Overweight

Valuation Metrics

The current forward P/E ratio for Zebra Technologies Corp (ZBRA) is 18.15, compared to its 5-year average forward P/E of 21.61.

Forward P/E

Fair
5Y Average P/E
21.61
Current P/E
18.15
Overvalued
28.32
Undervalued
14.91

Forward EV/EBITDA

Undervalued
5Y Average EV/EBITDA
16.55
Current EV/EBITDA
12.09
Overvalued
20.74
Undervalued
12.37

Forward P/S

Fair
5Y Average P/S
3.06
Current P/S
2.54
Overvalued
3.94
Undervalued
2.17

Alphio AI Price Scenarios for ZBRA

Scenario prices are the last monthly forecast band of the current year. Probabilities are fixed model weights (25 / 50 / 25), not guarantees.

B

Bull

Bull · 25%ZBRA

$411.85

Scenario price

B

Base

Base · 50%ZBRA

$325.64

Scenario price

B

Bear

Bear · 25%ZBRA

$311.36

Scenario price

Whales holding ZBRA

C

Contour Asset Management LLC

+ HoldingZBRA

+10.04%

3M Return

A

Ariel Investments, LLC

+ HoldingZBRA

+3.06%

3M Return

A

Alyeska Investment Group, L.P.

+ HoldingZBRA

+1.37%

3M Return

L

Lombard Odier Asset Management (Europe) Ltd.

+ HoldingZBRA

+1.35%

3M Return

N

NewSouth Capital Management, Inc.

+ HoldingZBRA

-5.91%

3M Return

Events Timeline

2026-08-04 (ET)

10:00:00

Palantir and Others See Notable Gains This Morning

07:00:00

Sees 2026 Revenue Growth of 15%-16%

07:00:00

Sees Q3 Revenue Growth of 17%-20%

2026-06-02 (ET)

08:30:00

Zebra Technologies Launches New Software Solutions at ZONE 2026

News

ZBRA FAQ — answered by Alphio AI

Zebra Technologies Corporation is engaged in the Automatic Identification and Data Capture (AIDC) industry. The Company helps organizations monitor, anticipate, and accelerate workflows by empowering their frontline and ensuring that everyone and everything is visible, connected and fully optimized. Its portfolio includes hardware, software, and services. It operates through two segments: Asset Intelligence & Tracking (AIT) and Enterprise Visibility & Mobility (EVM). The AIT segment is engaged in barcode printing and asset tracking technologies. Its product lines include barcode and card printers, radio frequency identification devices (RFID) and real-time location systems (RTLS) offerings, and supplies, including temperature-monitoring labels, and services. The EVM segment is engaged in automatic information and data capture solutions. Its product lines include mobile computing, data capture, fixed industrial scanning and machine vision, services, and workflow optimization solutions. It operates in the Technology sector (GENERAL INDUSTRIAL MACHINERY & EQUIPMENT industry).

Zebra Technologies Corp (ZBRA) is currently priced at $356.45, with a forward P/E of 18.08, suggesting it may be undervalued compared to its growth potential. However, the RSI is at 41.38, indicating it is nearing oversold conditions, which could lead to further price declines in the short term. The recent insider selling has increased by 1965.39%, which raises concerns about management's confidence in the stock. Given these factors, it may be prudent to hold rather than buy at this moment.

11 analysts cover ZBRA: 6 rate it Buy, 5 Hold and 0 Sell. The average price target is 363.80.

This page is for research only and is not investment advice. Models can be wrong. Past performance does not guarantee future results.

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