Zebra Technologies Corp (ZBRA) Stock AnalysisZBRAZebra Technologies Corp

Zebra Technologies Corporation is engaged in the Automatic Identification and Data Capture (AIDC) industry. The Company helps organizations monitor, anticipate, and accelerate workflows by empowering their frontline and ensuring that everyone and everything is visible, connected and fully optimized. Its portfolio includes hardware, software, and services. It operates through two segments: Asset Intelligence & Tracking (AIT) and Enterprise Visibility & Mobility (EVM). The AIT segment is engaged in barcode printing and asset tracking technologies. Its product lines include barcode and card printers, radio frequency identification devices (RFID) and real-time location systems (RTLS) offerings, and supplies, including temperature-monitoring labels, and services. The EVM segment is engaged in automatic information and data capture solutions. Its product lines include mobile computing, data capture, fixed industrial scanning and machine vision, services, and workflow optimization solutions. It operates in the Technology sector (GENERAL INDUSTRIAL MACHINERY & EQUIPMENT industry).

Zebra Technologies Corp (ZBRA) is currently trading at $369.01, which is below several analyst price targets, indicating potential upside. However, the RSI is at 30.011, suggesting the stock is oversold and may not be the best entry point right now. The company has shown strong revenue growth, with Q2 2026 revenue at $1.557 billion and a gross margin of 50.61%. The main risk is the significant insider selling, which has increased by 1965.39% over the last month, indicating potential concerns about the company's future performance.

11 analysts cover ZBRA: 6 rate it Buy, 5 Hold and 0 Sell. The average price target is 363.80.