Bull
$166.29
Scenario price
$250.160
-1.851 (-0.74%)At close
Williams-Sonoma, Inc. is an omnichannel specialty retailer of products for the home. Its products, representing distinct merchandise strategies, such as Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, and GreenRow are marketed through e-commerce Websites, retail stores and direct-mail catalogs. These brands are also part of The Key Rewards, its loyalty and credit card program that offers members benefits across the Williams-Sonoma family of brands. Williams Sonoma products offer everything for cooking, dining and entertaining, including cookware, tools, electrics, cutlery, tabletop and bar, outdoor, furniture and a vast library of cookbooks. It operates in the United States, Puerto Rico, Canada, Australia and the United Kingdom, offers international shipping to customers worldwide, and has unaffiliated franchisees that operate stores in the Middle East, the Philippines, Mexico, South Korea and India.
Williams-Sonoma Inc is a good buy right now due to its strong recent performance and growth potential. The current price of $241.78 is below the analyst price targets, with the highest target being $260, suggesting a potential upside of about 7.5%. Additionally, the company reported a gross margin of 51.64% in Q2 2027, indicating strong profitability. However, the RSI is at 69.81, which suggests that the stock is nearing overbought territory, posing a risk of a pullback.
Argus
$250
2026-09-02
Argus
2026-09-02
Price Target
$250
JPMorgan
$255
2026-08-27
JPMorgan
2026-08-27
Price Target
$255
Telsey Advisory
$260
2026-08-27
Telsey Advisory
2026-08-27
Price Target
$260
Morgan Stanley
$240
2026-08-27
Morgan Stanley
2026-08-27
Price Target
$240
UBS
$247
2026-08-27
UBS
2026-08-27
Price Target
$247
Scenario prices are the last monthly forecast band of the current year. Probabilities are fixed model weights (25 / 50 / 25), not guarantees.

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Williams-Sonoma Stock Rises 23% Despite Housing Market Weakness
Williams-Sonoma, Inc. is an omnichannel specialty retailer of products for the home. Its products, representing distinct merchandise strategies, such as Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, and GreenRow are marketed through e-commerce Websites, retail stores and direct-mail catalogs. These brands are also part of The Key Rewards, its loyalty and credit card program that offers members benefits across the Williams-Sonoma family of brands. Williams Sonoma products offer everything for cooking, dining and entertaining, including cookware, tools, electrics, cutlery, tabletop and bar, outdoor, furniture and a vast library of cookbooks. It operates in the United States, Puerto Rico, Canada, Australia and the United Kingdom, offers international shipping to customers worldwide, and has unaffiliated franchisees that operate stores in the Middle East, the Philippines, Mexico, South Korea and India. It operates in the Consumer Cyclicals sector (RETAIL-HOME FURNITURE, FURNISHINGS & EQUIPMENT STO industry).
Williams-Sonoma Inc is a good buy right now due to its strong recent performance and growth potential. The current price of $241.78 is below the analyst price targets, with the highest target being $260, suggesting a potential upside of about 7.5%. Additionally, the company reported a gross margin of 51.64% in Q2 2027, indicating strong profitability. However, the RSI is at 69.81, which suggests that the stock is nearing overbought territory, posing a risk of a pullback.
27 analysts cover WSM: 6 rate it Buy, 17 Hold and 4 Sell. The average price target is 203.67.

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Show moreThis page is for research only and is not investment advice. Models can be wrong. Past performance does not guarantee future results.