Williams-Sonoma Inc

Williams-Sonoma Inc (WSM) Stock Analysis

$250.160

-1.851 (-0.74%)At close

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High
255.330
Open
252.020
VWAP
251.31
Volume
1.81M
Mkt Cap
18.48B
Low
248.450
Amount
454.48M
EV/EBITDA, TTM
15.72

Williams-Sonoma, Inc. is an omnichannel specialty retailer of products for the home. Its products, representing distinct merchandise strategies, such as Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, and GreenRow are marketed through e-commerce Websites, retail stores and direct-mail catalogs. These brands are also part of The Key Rewards, its loyalty and credit card program that offers members benefits across the Williams-Sonoma family of brands. Williams Sonoma products offer everything for cooking, dining and entertaining, including cookware, tools, electrics, cutlery, tabletop and bar, outdoor, furniture and a vast library of cookbooks. It operates in the United States, Puerto Rico, Canada, Australia and the United Kingdom, offers international shipping to customers worldwide, and has unaffiliated franchisees that operate stores in the Middle East, the Philippines, Mexico, South Korea and India.

AI analysis of Williams-Sonoma Inc (WSM)

Buy

Williams-Sonoma Inc is a good buy right now due to its strong recent performance and growth potential. The current price of $241.78 is below the analyst price targets, with the highest target being $260, suggesting a potential upside of about 7.5%. Additionally, the company reported a gross margin of 51.64% in Q2 2027, indicating strong profitability. However, the RSI is at 69.81, which suggests that the stock is nearing overbought territory, posing a risk of a pullback.

Analyst Ratings (27)

-18.58% Downside
Hold
6 Buy
17 Hold
4 Sell
Current: 250.16
Low
175.00
Average
203.67
High
230.00

Argus

2026-09-02

Price Target

$250

Buy

JPMorgan

2026-08-27

Price Target

$255

Neutral

Telsey Advisory

2026-08-27

Price Target

$260

Outperform

Morgan Stanley

2026-08-27

Price Target

$240

Equal Weight

UBS

2026-08-27

Price Target

$247

Neutral

Valuation Metrics

The current forward P/E ratio for Williams-Sonoma Inc (WSM) is 24.57, compared to its 5-year average forward P/E of 15.65.

Forward P/E

Overvalued
5Y Average P/E
15.65
Current P/E
24.57
Overvalued
21.68
Undervalued
9.62

Forward EV/EBITDA

Overvalued
5Y Average EV/EBITDA
10.91
Current EV/EBITDA
15.72
Overvalued
15.36
Undervalued
6.47

Forward P/S

Overvalued
5Y Average P/S
2.02
Current P/S
3.28
Overvalued
2.85
Undervalued
1.19

Alphio AI Price Scenarios for WSM

Scenario prices are the last monthly forecast band of the current year. Probabilities are fixed model weights (25 / 50 / 25), not guarantees.

B

Bull

Bull · 25%WSM

$166.29

Scenario price

B

Base

Base · 50%WSM

$144.25

Scenario price

B

Bear

Bear · 25%WSM

$123.21

Scenario price

Whales holding WSM

I

Ingalls & Snyder, LLC

+ HoldingWSM

+9.84%

3M Return

J

Joel R. Mogy Investment Counsel Inc.

+ HoldingWSM

+5.71%

3M Return

P

PDT Partners, LLC

+ HoldingWSM

+5.07%

3M Return

C

Cary Street Partners Investment Advisory LLC

+ HoldingWSM

+4.11%

3M Return

C

Cumberland Partners Limited

+ HoldingWSM

+3.87%

3M Return

T

The Investment House LLC

+ HoldingWSM

+3.60%

3M Return

Events Timeline

2026-10-14 (ET)

08:30:00

Pottery Barn Collaborates with Designer Ashley Stark

2026-09-30 (ET)

08:30:00

Pottery Barn Collaborates with Big Daddy's Antiques on New Collection

2026-08-26 (ET)

16:30:00

Major Averages Quiet as Investors Digest Inflation Data

12:30:00

Major Averages Trade Tepidly as Investors Await Nvidia Earnings

09:00:00

Investors Await Nvidia Earnings as Futures Show Little Change

News

WSM FAQ — answered by Alphio AI

Williams-Sonoma, Inc. is an omnichannel specialty retailer of products for the home. Its products, representing distinct merchandise strategies, such as Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, and GreenRow are marketed through e-commerce Websites, retail stores and direct-mail catalogs. These brands are also part of The Key Rewards, its loyalty and credit card program that offers members benefits across the Williams-Sonoma family of brands. Williams Sonoma products offer everything for cooking, dining and entertaining, including cookware, tools, electrics, cutlery, tabletop and bar, outdoor, furniture and a vast library of cookbooks. It operates in the United States, Puerto Rico, Canada, Australia and the United Kingdom, offers international shipping to customers worldwide, and has unaffiliated franchisees that operate stores in the Middle East, the Philippines, Mexico, South Korea and India. It operates in the Consumer Cyclicals sector (RETAIL-HOME FURNITURE, FURNISHINGS & EQUIPMENT STO industry).

Williams-Sonoma Inc is a good buy right now due to its strong recent performance and growth potential. The current price of $241.78 is below the analyst price targets, with the highest target being $260, suggesting a potential upside of about 7.5%. Additionally, the company reported a gross margin of 51.64% in Q2 2027, indicating strong profitability. However, the RSI is at 69.81, which suggests that the stock is nearing overbought territory, posing a risk of a pullback.

27 analysts cover WSM: 6 rate it Buy, 17 Hold and 4 Sell. The average price target is 203.67.

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