$83.930
-0.311 (-0.37%)At close
TPB News
TPB Events
FRE Launches New Platform FRE Labs for Limited Flavor Innovations
FRE announced FRE Labs, a new flavor innovation platform built around bold, limited-edition drops. Released in small batches, each drop gives adult consumers access to flavors that push beyond the brand's core lineup. More than simply introducing new products, FRE Labs is the brand's consumer-powered innovation platform. Fans get first access to small-batch, limited-run flavors and share feedback that could influence future additions to the broader FRE portfolio. After each drop, the community votes on which flavors get brought back, and which earn a shot at the permanent FRE lineup. Engineered for those who crave bold, fruit-forward flavors with a cooling finish, the Ice line combines tropical-inspired profiles with an integrated menthol component designed to create an icy freeze sensation and deliver lasting freshness, even after the fruit flavor has subsided. Each FRE Labs Ice line batch will be manufactured in 6mg and 12mg variants.
Modern Oral Projects 2026 Sales of $330M to $350M
2026 Outlook: Projected full year Modern Oral Gross Sales of $330M-$350M up from $280M-$300M; Projected full year Modern Oral Net Sales of $260M-$270M up from $210M-$225M; Projected full Year Adjusted EBITDA of $70M-90M, inclusive of investment in Modern Oral sales, marketing, and trade promotions
FRE Reports Q2 Revenue of $142.96M, Beating Consensus
Reports Q2 revenue $142.96M, consensus $129.56M. "We delivered another strong quarter, highlighted by continued growth in Modern Oral," said Graham Purdy, President and CEO. "We believe our investments in retail distribution, commercial capabilities and brand development are translating into stronger consumer adoption and expanding market access for both FRE and ALP. The progress we're making today positions us to capitalize on the continued shift in nicotine consumption toward modern oral to maximize long-term shareholder value."
ALP Partners with UFC Champion Conor McGregor
ALP announced a partnership with global combat sports athlete Conor McGregor, officially welcoming the UFC champion to the ALP family. As part of the collaboration, ALP and McGregor will launch a 360 omnichannel marketing campaign produced by CFH. Studio, spanning broadcast, digital, social, and experiential activations designed to bring fans inside Conor's world. The partnership will roll out across high-impact moments throughout the year, anchored by International Fight Week and extending through key cultural tentpoles.
Modern Oral Sees Full Year Sales of $280-$300 Million
Sees Full year Modern Oral Gross Sales of $280-$300 million (from $220- $240 million) and full year Modern Oral Net Sales of $210-$225 million (from $180- $190 million).
This page is for research only and is not investment advice. Models can be wrong. Past performance does not guarantee future results.