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Stagwell Acquires Freestar to Enhance Media Capabilities

Stagwell announced the acquisition of Freestar, a services and monetization partner to many of the world's most trusted digital media brands. Freestar will further strengthen Stagwell's Owned Media offering as the larger Media and Commerce segment continues to expand its media capabilities and offerings for clients, while Freestar customers will have more direct access to advertisers and tools, providing better outcomes for both the buy and sell side of the market. Founded in 2015 by David Freedman, Freestar partners with the world's top digital brands, from news to gaming to utilities, including Boston Globe Media, Fortune Media, Legacy, and Enthusiast Gaming. Powered by pubOS, its proprietary Publisher Operating System, Freestar combines enterprise-grade technology, an integrated marketplace of partner offerings, and high-touch customer service to help publishers unlock new revenue opportunities, strengthen their performance with tailored monetization strategies, and navigate the rapidly evolving digital media and AI landscape. As part of Stagwell, Freestar will integrate with the Stagwell Media and Commerce ecosystem, expanding its high-value Owned Media portfolio, enhancing audience intelligence and developing a more streamlined supply path. Through agentic decisioning, powered by the Stagwell AI Media Machine, we will deliver quality inventory to right audiences, while at the same time ensuring most efficient path to activation. The partnership also bolsters Stagwell's Future of News initiative to support a thriving news industry by bringing together a coalition of publishers, marketers, journalists, and brand leaders to drive impactful change.

Stagwell and Palantir Expand Strategic Partnership

Stagwell (STGW) and Palantir Technologies (PLTR) announced an expansion of their strategic partnership to accelerate the development of AI-powered marketing solutions for enterprise clients. Building on their November 2025 agreement, the companies will combine Palantir's advanced AI software with Stagwell's marketing expertise and agentic technology. As part of the expansion, Stagwell will serve as a premier marketing transformation partner for Palantir while developing new AI-powered solutions enterprise customers leveraging Palantir's platforms.

Stagwell Launches Stagwell AI to Streamline Market Strategy

Stagwell announced the launch of Stagwell AI. Stagwell AI streamlines the company's AI go-to-market strategy, building on Stagwell's ongoing investment in agentic technology with an expanded family of enterprise products and a fully self-service offering for small and medium-sized businesses.