Baosheng Media Group Holdings Ltd (BAOS) News & EventsBAOSNews & EventsBaosheng Media Group Holdings Ltd

Baosheng Enters Strategic Cooperation MOU with 58.com

Baosheng announced that it has entered into a strategic cooperation memorandum of understanding with 58.com Group. The parties intend to establish a long-term strategic collaboration focused on AI marketing, AI advertising, virtual human livestreaming, intelligent media buying, omnichannel content distribution, and smart local services. Through the collaboration, the parties aim to promote the application and commercialization of artificial intelligence technologies across local services, travel e-commerce, and offline commercial scenarios. Under the MOU, Baosheng Group intends to provide AI virtual human technology, intelligent media-buying capabilities, AI advertising solutions, short-form video content-production capabilities, and omnichannel online marketing support for cooperative projects. 58.com intends to contribute local-services scenarios, offline operating resources, and related ecosystem support. Through resource sharing, technology integration, joint operations, and project coordination, the parties plan to explore an "AI + Smart Local Services" solution spanning online traffic acquisition, intelligent content creation, precision advertising, virtual human livestream conversion, and offline service fulfillment. Under the MOU, the parties intend to establish a long-term, in-depth strategic partnership. Baosheng Group will provide technology and marketing support, including AI virtual human technology, intelligent media-buying systems, AI advertising capabilities, and online marketing channels. Leveraging its local-services business ecosystem and offline operating resources, 58.com will provide applicable use cases and a foundation for coordinated operations.

Baosheng Media Signs MOU with Zhongcheng Kexin for Strategic Collaboration

Baosheng Media announced that it has entered into a non-binding memorandum of understanding, or MOU, with Zhongcheng Kexin to explore a strategic collaboration in the cultural tourism sector. The MOU establishes a framework for potential cooperation. It does not create binding obligations to proceed, does not commit either party to a specified budget or spend, and is subject to the negotiation and execution of a definitive agreement. There can be no assurance that the parties will enter into a definitive agreement, that any collaboration will be implemented on the terms described here, or that the collaboration will generate revenue. Under this contemplated collaboration, the parties would seek to integrate Baosheng's capabilities in AI short-form video marketing, virtual human live streaming, intelligent traffic allocation and multimodal content generation with Zhongcheng Kexin's capabilities in smart scenic-area infrastructure, VR panoramic services, visitor service systems and on-site operations, with the goal of offering an AI full-scenario service and marketing platform for tourist attractions and helping scenic areas upgrade from traditional information systems to AI-native models for customer acquisition, conversion and operations.