Sobr Safe Inc (SOBR) FinancialsSOBRSobr Safe Inc

Evaluating the bottom line, Sobr Safe Inc maintains a gross margin of -403.52%. This metric reflects the company's pricing power and manufacturing efficiency. Further down the income statement, the operating margin stands at -6746.51%, while the net margin is -10530.30%. These profitability ratios, combined with a Return on Equity (ROE) of -266.74%, provide a clear picture of how effectively SOBR converts its operational activities into shareholder value.

In the context of the broader market, SOBR competes directly with industry leaders such as CETX and WLDS. With a market capitalization of $2.81M, it holds a significant position in the sector. When comparing efficiency, SOBR's gross margin of -403.52% stands against CETX's 41.74% and WLDS's 8.19%. Such benchmarking helps identify whether Sobr Safe Inc is trading at a premium or discount relative to its financial performance.

The company has shown declining revenues, with total revenue for Q2 2026 at $29,075, a stark contrast to $137,683 in Q4 2025. The gross margin has turned negative, and net income continues to be deeply negative, indicating ongoing financial struggles.