Bull
$121.96
Scenario price
$89.180
-0.196 (-0.22%)At close
The Southern Company is an energy provider. The Company owns three traditional electric operating companies, Southern Power Company and Southern Company Gas. The traditional electric operating companies-Alabama Power, Georgia Power and Mississippi Power-are operating public utility companies providing electric service to retail customers in three Southeastern states in addition to wholesale customers in the Southeast. The Southern Power Company develops, constructs, acquires, owns, and manages power generation assets, including battery energy storage projects, and sells electricity at market-based rates in the wholesale market. The Southern Company Gas is an energy services holding company whose primary business is the distribution of natural gas in four states - Illinois, Georgia, Virginia, and Tennessee, through the natural gas distribution utilities. Southern Company Gas is also involved in several other businesses that are complementary to the distribution of natural gas.
Southern Company is a good buy right now due to its current price of $86.17, which is below the analyst price target of $104 from Citi, indicating a potential upside of 20.6%. Additionally, the company has a solid gross margin of 55.15% in Q2 2026, showing strong profitability. The main risk is its high debt-to-equity ratio of 178.50%, which could impact financial stability if not managed properly.
Citi
$104
2026-09-25
Citi
2026-09-25
Price Target
$104
Morgan Stanley
$85
2026-09-18
Morgan Stanley
2026-09-18
Price Target
$85
Morgan Stanley
$89
2026-08-21
Morgan Stanley
2026-08-21
Price Target
$89
Truist
$97
2026-08-13
Truist
2026-08-13
Price Target
$97
BMO Capital
$104
2026-07-27
BMO Capital
2026-07-27
Price Target
$104
Scenario prices are the last monthly forecast band of the current year. Probabilities are fixed model weights (25 / 50 / 25), not guarantees.

Georgia Power Offers Energy Savings Programs Ahead of Winter

Alabama Power Prepares for Hurricane Isaias Response

Georgia Power Prepares for Hurricane Isaias Impact

Southern Linc Appoints New Board Member

Southern Linc Executive Joins Alabama 9-1-1 Board
The Southern Company is an energy provider. The Company owns three traditional electric operating companies, Southern Power Company and Southern Company Gas. The traditional electric operating companies-Alabama Power, Georgia Power and Mississippi Power-are operating public utility companies providing electric service to retail customers in three Southeastern states in addition to wholesale customers in the Southeast. The Southern Power Company develops, constructs, acquires, owns, and manages power generation assets, including battery energy storage projects, and sells electricity at market-based rates in the wholesale market. The Southern Company Gas is an energy services holding company whose primary business is the distribution of natural gas in four states - Illinois, Georgia, Virginia, and Tennessee, through the natural gas distribution utilities. Southern Company Gas is also involved in several other businesses that are complementary to the distribution of natural gas. It operates in the Utilities sector (ELECTRIC SERVICES industry).
Southern Company is a good buy right now due to its current price of $86.17, which is below the analyst price target of $104 from Citi, indicating a potential upside of 20.6%. Additionally, the company has a solid gross margin of 55.15% in Q2 2026, showing strong profitability. The main risk is its high debt-to-equity ratio of 178.50%, which could impact financial stability if not managed properly.
17 analysts cover SO: 5 rate it Buy, 8 Hold and 4 Sell. The average price target is 92.34.
No posts yet
Sign up or log in to join the discussionThis page is for research only and is not investment advice. Models can be wrong. Past performance does not guarantee future results.