Boston Beer Company Inc

Boston Beer Company Inc (SAM) Stock Analysis

$180.820

+1.627 (+0.90%)At close

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High
182.020
Open
180.760
VWAP
180.68
Volume
165.21K
Mkt Cap
3.61B
Low
179.200
Amount
29.85M
EV/EBITDA, TTM
5.56

The Boston Beer Company, Inc. is engaged in the business of selling alcohol beverages throughout the United States and in selected international markets, under various trade names. The trade names include The Boston Beer Company, Twisted Tea Brewing Company, Hard Seltzer Beverage Company, Angry Orchard Cider Company, Dogfish Hea Craft Brewery, Dogfish Head Distilling Co., Angel City Brewing Company, Coney Island Brewing Company, Green Rebel Brewing Co., TeaPot Worldwide, Sun Cruiser Beverage Co., American Fermentation Company LLC, and Sinless Spirits Company. It produces alcohol beverages, including flavored malt beverages, hard seltzer, beer, hard cider, spirits-based ready-to-drink beverages (spirits RTDs) and distilled spirits at Company-owned breweries and its cidery and under contract arrangements at other production facilities. The four primary Company-owned breweries are focused on production and research and development. The Company sells its beverages in various packages.

AI analysis of Boston Beer Company Inc (SAM)

Hold

Boston Beer Company Inc (SAM) is currently priced at $180.82, which is below the average analyst price target of $195 to $295. However, the stock has an RSI of 84.45, indicating it may be overbought, and a forward P/E ratio of 16.45, suggesting it is fairly valued relative to future earnings. The main risk is the declining alcohol consumption trend in the U.S., which has led to a significant loss of market share for Boston Beer, compounded by rising costs projected to impact profit margins by $20-$30 million in 2026.

Analyst Ratings (10)

+32.18% upside
Hold
0 Buy
6 Hold
4 Sell
Current: 180.82
Low
192.00
Average
239.01
High
326.00

RBC Capital

2026-10-06

Price Target

$190

Sector Perform

Roth Capital

2026-07-24

Price Target

$295

Buy

Jefferies

2026-07-24

Price Target

$195

Hold

RBC Capital

2026-07-24

Price Target

$210

Sector Perform

Deutsche Bank

2026-07-24

Price Target

$176

Hold

Valuation Metrics

The current forward P/E ratio for Boston Beer Company Inc (SAM) is 16.45, compared to its 5-year average forward P/E of 30.60.

Forward P/E

Undervalued
5Y Average P/E
30.60
Current P/E
16.45
Overvalued
40.40
Undervalued
20.80

Forward EV/EBITDA

Fair
5Y Average EV/EBITDA
12.75
Current EV/EBITDA
5.56
Overvalued
21.70
Undervalued
3.80

Forward P/S

Undervalued
5Y Average P/S
1.71
Current P/S
0.97
Overvalued
2.21
Undervalued
1.20

Alphio AI Price Scenarios for SAM

Scenario prices are the last monthly forecast band of the current year. Probabilities are fixed model weights (25 / 50 / 25), not guarantees.

B

Bull

Bull · 25%SAM

$228.92

Scenario price

B

Base

Base · 50%SAM

$217.29

Scenario price

B

Bear

Bear · 25%SAM

$205.17

Scenario price

Whales holding SAM

S

Southeastern Asset Management, Inc.

+ HoldingSAM

-1.97%

3M Return

G

Global Alpha Capital Management Ltd.

+ HoldingSAMEVR

-4.31%

3M Return

Events Timeline

2026-09-08 (ET)

16:30:00

Boston Beer Appoints Allison Stransky as Chief Marketing Officer

2026-08-20 (ET)

16:30:00

Boston Beer CFO Diego Reynoso Resigns

16:30:00

Company Appoints Matthew D. Murphy as Interim CFO

16:30:00

Ingredion Appoints Diego Reynoso as CFO

2026-07-23 (ET)

16:30:00

Company Reaffirms 2026 Shipment Outlook

News

SAM FAQ — answered by Alphio AI

The Boston Beer Company, Inc. is engaged in the business of selling alcohol beverages throughout the United States and in selected international markets, under various trade names. The trade names include The Boston Beer Company, Twisted Tea Brewing Company, Hard Seltzer Beverage Company, Angry Orchard Cider Company, Dogfish Hea Craft Brewery, Dogfish Head Distilling Co., Angel City Brewing Company, Coney Island Brewing Company, Green Rebel Brewing Co., TeaPot Worldwide, Sun Cruiser Beverage Co., American Fermentation Company LLC, and Sinless Spirits Company. It produces alcohol beverages, including flavored malt beverages, hard seltzer, beer, hard cider, spirits-based ready-to-drink beverages (spirits RTDs) and distilled spirits at Company-owned breweries and its cidery and under contract arrangements at other production facilities. The four primary Company-owned breweries are focused on production and research and development. The Company sells its beverages in various packages. It operates in the Consumer Non-Cyclicals sector (MALT BEVERAGES industry).

Boston Beer Company Inc (SAM) is currently priced at $180.82, which is below the average analyst price target of $195 to $295. However, the stock has an RSI of 84.45, indicating it may be overbought, and a forward P/E ratio of 16.45, suggesting it is fairly valued relative to future earnings. The main risk is the declining alcohol consumption trend in the U.S., which has led to a significant loss of market share for Boston Beer, compounded by rising costs projected to impact profit margins by $20-$30 million in 2026.

10 analysts cover SAM: 0 rate it Buy, 6 Hold and 4 Sell. The average price target is 239.01.

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This page is for research only and is not investment advice. Models can be wrong. Past performance does not guarantee future results.

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