Rush Enterprises Inc

Rush Enterprises Inc (RUSHA) Stock Analysis

$45.540

-0.610 (-1.34%)At close

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High
46.300
Open
46.110
VWAP
45.78
Volume
462.71K
Mkt Cap
3.33B
Low
45.490
Amount
21.18M
EV/EBITDA, TTM
9.48

Rush Enterprises, Inc. is a full-service, integrated retailer of commercial vehicles and related services. The Company operates a network of commercial vehicle dealerships in North America, with over 150 locations across 23 states in the United States and 20 dealerships plus six associate locations in Ontario, Canada. Its Truck Segment includes its operation of a network of commercial vehicle dealerships under the name Rush Truck Centers. Rush Truck Centers primarily sell commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus and Blue Bird. Through its strategically located network of Rush Truck Centers, it provides one-stop service for the needs of its commercial vehicle customers, including retail sales of new and used commercial vehicles, aftermarket parts sales, service and repair facilities, financing, leasing and rental, and insurance products. It provides service, parts and collision repairs in addition to new and used commercial vehicle sales.

AI analysis of Rush Enterprises Inc (RUSHA)

Buy

Rush Enterprises Inc is a good buy right now due to its current price of $45.36, which is significantly below the average analyst price target of $90, suggesting a potential upside of 98.5%. Additionally, the forward P/E ratio of 11.07 indicates that the stock is undervalued compared to its earnings potential. The main risk is the recent reduction in insider holdings, with a 33.25% decrease, which could indicate some caution among insiders.

Analyst Ratings (8)

Hold
2 Buy
6 Hold
0 Sell
Current: 45.54
Low
—
Average
—
High
—

UBS

2026-08-25

Price Target

$85

Neutral

UBS

2026-04-29

Price Target

$78

Neutral

Wolfe Research

2026-04-27

Price Target

$88

Outperform

UBS

2026-02-18

Price Target

$73

Neutral

UBS

2026-01-28

Price Target

$70

Neutral

Valuation Metrics

The current forward P/E ratio for Rush Enterprises Inc (RUSHA) is 11.07, compared to its 5-year average forward P/E of 11.39.

Forward P/E

Fair
5Y Average P/E
11.39
Current P/E
11.07
Overvalued
12.51
Undervalued
10.28

Forward EV/EBITDA

Fair
5Y Average EV/EBITDA
10.19
Current EV/EBITDA
9.48
Overvalued
11.61
Undervalued
8.77

Forward P/S

Fair
5Y Average P/S
0.68
Current P/S
0.63
Overvalued
0.79
Undervalued
0.56

Alphio AI Price Scenarios for RUSHA

Scenario prices are the last monthly forecast band of the current year. Probabilities are fixed model weights (25 / 50 / 25), not guarantees.

B

Bull

Bull · 25%RUSHA

$52.23

Scenario price

B

Base

Base · 50%RUSHA

$47.80

Scenario price

B

Bear

Bear · 25%RUSHA

$47.08

Scenario price

Whales holding RUSHA

B

Beck, Mack & Oliver LLC

+ HoldingRUSHA

+1.95%

3M Return

E

EULAV Asset Management

+ HoldingRUSHA

-3.08%

3M Return

N

NewSouth Capital Management, Inc.

+ HoldingRUSHA

-3.19%

3M Return

G

Global Alpha Capital Management Ltd.

+ HoldingRUSHA

-3.64%

3M Return

Events Timeline

2026-07-28 (ET)

16:30:00

Rush Enterprises Declares 3-for-2 Stock Split and $0.14 Cash Dividend per Share

16:30:00

Rush Reports Q2 Revenue of $1.9B, Exceeding Expectations

2026-06-30 (ET)

16:30:00

Rush Enterprises Dual Lists Common Stock on Nasdaq Texas

2026-04-28 (ET)

17:30:00

Rush Enterprises Q1 Revenue at $1.68B, Below Consensus

2026-03-23 (ET)

17:40:00

Rush Enterprises Appoints Jody Pollard as COO

News

RUSHA FAQ — answered by Alphio AI

Rush Enterprises, Inc. is a full-service, integrated retailer of commercial vehicles and related services. The Company operates a network of commercial vehicle dealerships in North America, with over 150 locations across 23 states in the United States and 20 dealerships plus six associate locations in Ontario, Canada. Its Truck Segment includes its operation of a network of commercial vehicle dealerships under the name Rush Truck Centers. Rush Truck Centers primarily sell commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus and Blue Bird. Through its strategically located network of Rush Truck Centers, it provides one-stop service for the needs of its commercial vehicle customers, including retail sales of new and used commercial vehicles, aftermarket parts sales, service and repair facilities, financing, leasing and rental, and insurance products. It provides service, parts and collision repairs in addition to new and used commercial vehicle sales. It operates in the Consumer Cyclicals sector.

Rush Enterprises Inc is a good buy right now due to its current price of $45.36, which is significantly below the average analyst price target of $90, suggesting a potential upside of 98.5%. Additionally, the forward P/E ratio of 11.07 indicates that the stock is undervalued compared to its earnings potential. The main risk is the recent reduction in insider holdings, with a 33.25% decrease, which could indicate some caution among insiders.

8 analysts cover RUSHA: 2 rate it Buy, 6 Hold and 0 Sell.

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This page is for research only and is not investment advice. Models can be wrong. Past performance does not guarantee future results.

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