Nike Inc

Nike Inc (NKE) Stock Analysis

$35.300

-0.028 (-0.08%)At close

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High
35.560
Open
35.450
VWAP
35.19
Volume
19.46M
Mkt Cap
142.17B
Low
34.705
Amount
684.66M
EV/EBITDA, TTM
13.44

NIKE, Inc. is engaged in the designing, marketing and distributing of athletic footwear, apparel, equipment and accessories and services for sports and fitness activities. The Company's operating segments include North America; Europe, Middle East & Africa (EMEA); Greater China; and Asia Pacific & Latin America (APLA). It sells a line of equipment and accessories under the NIKE Brand name, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment and other equipment designed for sports activities. It also designs products specifically for the Jordan Brand and Converse. The Jordan Brand designs, distributes and licenses athletic and casual footwear, apparel and accessories predominantly focused on basketball performance and culture using the Jumpman trademark. The Company also designs, distributes and licenses casual sneakers, apparel and accessories under the Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell trademarks.

AI analysis of Nike Inc (NKE)

Sell

Nike is not a good buy right now. The current price is $34.71, which is significantly above the downgraded analyst price targets of $27.50 and $33. This indicates a potential downside of 20% to 22%. Additionally, the RSI is at 43.193, suggesting that the stock is nearing oversold territory but not yet at a strong buy signal. The company is facing serious challenges, including a 26% decline in sales in Greater China and a forecasted high-single-digit revenue decline for fiscal 2027, which raises concerns about its future performance.

Analyst Ratings (37)

+115.61% upside
Buy
19 Buy
17 Hold
1 Sell
Current: 35.30
Low
62.00
Average
76.11
High
110.00

Deutsche Bank

2026-10-09

Price Target

$33

Hold

Berenberg

2026-10-06

Price Target

$49

Sell

Barclays

2026-10-05

Price Target

$37

Overweight

Freedom Broker

2026-10-02

Price Target

$51

Buy

Truist

2026-10-02

Price Target

$29

Hold

Valuation Metrics

The current forward P/E ratio for Nike Inc (NKE) is 21.01, compared to its 5-year average forward P/E of 32.90.

Forward P/E

Undervalued
5Y Average P/E
32.90
Current P/E
21.01
Overvalued
40.32
Undervalued
25.47

Forward EV/EBITDA

Undervalued
5Y Average EV/EBITDA
23.75
Current EV/EBITDA
13.44
Overvalued
29.04
Undervalued
18.45

Forward P/S

Undervalued
5Y Average P/S
2.84
Current P/S
1.20
Overvalued
3.82
Undervalued
1.85

Alphio AI Price Scenarios for NKE

Scenario prices are the last monthly forecast band of the current year. Probabilities are fixed model weights (25 / 50 / 25), not guarantees.

B

Bull

Bull · 25%NKE

$63.86

Scenario price

B

Base

Base · 50%NKE

$63.12

Scenario price

B

Bear

Bear · 25%NKE

$58.02

Scenario price

Whales holding NKE

J

John W. Bristol & Co., Inc.

+ HoldingNKE

+8.47%

3M Return

P

PDT Partners, LLC

+ HoldingNKE

+7.82%

3M Return

I

IMC Trading B.V.

+ HoldingNKE

+7.19%

3M Return

T

Troy Asset Management Ltd

+ HoldingNKE

+6.68%

3M Return

L

Loomis, Sayles & Company L.P.

+ HoldingNKE

+6.14%

3M Return

L

Lazard Frères Gestion SAS

+ HoldingNKE

+5.55%

3M Return

Events Timeline

2026-10-06 (ET)

16:30:00

McKesson and CD&R Agree to Acquire Option Care Health for $32.05 per Share

12:00:00

Major Averages Rise for Second Day Amid Treasury Yield Retreat

09:00:00

Stock Futures Rise as Oil Prices Ease

2026-10-02 (ET)

17:00:00

Major U.S. Averages Rise on Jobs Data

12:30:00

Major Averages Rise as Jobs Data Shows Weak Growth; Nasdaq Up 1.09%

News

NKE FAQ — answered by Alphio AI

NIKE, Inc. is engaged in the designing, marketing and distributing of athletic footwear, apparel, equipment and accessories and services for sports and fitness activities. The Company's operating segments include North America; Europe, Middle East & Africa (EMEA); Greater China; and Asia Pacific & Latin America (APLA). It sells a line of equipment and accessories under the NIKE Brand name, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment and other equipment designed for sports activities. It also designs products specifically for the Jordan Brand and Converse. The Jordan Brand designs, distributes and licenses athletic and casual footwear, apparel and accessories predominantly focused on basketball performance and culture using the Jumpman trademark. The Company also designs, distributes and licenses casual sneakers, apparel and accessories under the Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell trademarks. It operates in the Consumer Cyclicals sector (RUBBER & PLASTICS FOOTWEAR industry).

Nike is not a good buy right now. The current price is $34.71, which is significantly above the downgraded analyst price targets of $27.50 and $33. This indicates a potential downside of 20% to 22%. Additionally, the RSI is at 43.193, suggesting that the stock is nearing oversold territory but not yet at a strong buy signal. The company is facing serious challenges, including a 26% decline in sales in Greater China and a forecasted high-single-digit revenue decline for fiscal 2027, which raises concerns about its future performance.

37 analysts cover NKE: 19 rate it Buy, 17 Hold and 1 Sell. The average price target is 76.11.

Community

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chromerelay613 days ago

$NKE is pushing toward a new high after a strong rebound. The bullish trend is still continuing. Long now. Entry: $3.60 – $35.72 Targets: $35.90 / $36.40 Stop: $35.35

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This page is for research only and is not investment advice. Models can be wrong. Past performance does not guarantee future results.

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