Nike Inc

Nike Inc (NKE) Stock Analysis

$37.880

+0.682 (+1.80%)At close

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High
38.140
Open
37.680
VWAP
37.74
Volume
24.45M
Mkt Cap
142.17B
Low
37.210
Amount
922.88M
EV/EBITDA, TTM
14.17

NIKE, Inc. is engaged in the designing, marketing and distributing of athletic footwear, apparel, equipment and accessories and services for sports and fitness activities. The Company's operating segments include North America; Europe, Middle East & Africa (EMEA); Greater China; and Asia Pacific & Latin America (APLA). It sells a line of equipment and accessories under the NIKE Brand name, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment and other equipment designed for sports activities. It also designs products specifically for the Jordan Brand and Converse. The Jordan Brand designs, distributes and licenses athletic and casual footwear, apparel and accessories predominantly focused on basketball performance and culture using the Jumpman trademark. The Company also designs, distributes and licenses casual sneakers, apparel and accessories under the Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell trademarks.

AI analysis of Nike Inc (NKE)

Hold

Nike Inc is currently not a strong buy due to mixed signals in its financial performance and market sentiment. The current price is $37.13, which is significantly lower than the $51 target set by Freedom Broker, suggesting potential upside. However, the RSI is at 80.114, indicating that the stock may be overbought. Additionally, the company is facing challenges with a 4% decline in sales and a forecast of continued pressure in the competitive market, which poses a risk to future performance.

Analyst Ratings (37)

+100.92% upside
Buy
19 Buy
17 Hold
1 Sell
Current: 37.88
Low
62.00
Average
76.11
High
110.00

Deutsche Bank

2026-10-09

Price Target

$33

Hold

Berenberg

2026-10-06

Price Target

$49

Sell

Barclays

2026-10-05

Price Target

$37

Overweight

Freedom Broker

2026-10-02

Price Target

$51

Buy

Truist

2026-10-02

Price Target

$29

Hold

Valuation Metrics

The current forward P/E ratio for Nike Inc (NKE) is 21.01, compared to its 5-year average forward P/E of 32.84.

Forward P/E

Undervalued
5Y Average P/E
32.84
Current P/E
21.01
Overvalued
40.28
Undervalued
25.41

Forward EV/EBITDA

Undervalued
5Y Average EV/EBITDA
23.71
Current EV/EBITDA
14.17
Overvalued
29.01
Undervalued
18.41

Forward P/S

Undervalued
5Y Average P/S
2.83
Current P/S
1.27
Overvalued
3.81
Undervalued
1.84

Alphio AI Price Scenarios for NKE

Scenario prices are the last monthly forecast band of the current year. Probabilities are fixed model weights (25 / 50 / 25), not guarantees.

B

Bull

Bull · 25%NKE

$63.86

Scenario price

B

Base

Base · 50%NKE

$63.12

Scenario price

B

Bear

Bear · 25%NKE

$58.02

Scenario price

Whales holding NKE

L

Loomis, Sayles & Company L.P.

+ HoldingNKE

+12.07%

3M Return

W

Wellcome Trust, Investment Division

+ HoldingNKE

+9.97%

3M Return

J

John W. Bristol & Co., Inc.

+ HoldingNKE

+9.72%

3M Return

L

Lazard Frères Gestion SAS

+ HoldingNKE

+7.94%

3M Return

P

PDT Partners, LLC

+ HoldingNKE

+7.47%

3M Return

F

Flossbach von Storch SE

+ HoldingNKE

+7.31%

3M Return

Events Timeline

2026-10-16 (ET)

10:30:00

Nike Shares Rise 1.12% to $37.55

2026-10-15 (ET)

19:30:00

CPI Exceeds Expectations, Market Sentiment Holds Steady

2026-10-06 (ET)

16:30:00

McKesson and CD&R Agree to Acquire Option Care Health for $32.05 per Share

12:00:00

Major Averages Rise for Second Day Amid Treasury Yield Retreat

09:00:00

Stock Futures Rise as Oil Prices Ease

News

NKE FAQ — answered by Alphio AI

NIKE, Inc. is engaged in the designing, marketing and distributing of athletic footwear, apparel, equipment and accessories and services for sports and fitness activities. The Company's operating segments include North America; Europe, Middle East & Africa (EMEA); Greater China; and Asia Pacific & Latin America (APLA). It sells a line of equipment and accessories under the NIKE Brand name, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment and other equipment designed for sports activities. It also designs products specifically for the Jordan Brand and Converse. The Jordan Brand designs, distributes and licenses athletic and casual footwear, apparel and accessories predominantly focused on basketball performance and culture using the Jumpman trademark. The Company also designs, distributes and licenses casual sneakers, apparel and accessories under the Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell trademarks. It operates in the Consumer Cyclicals sector (RUBBER & PLASTICS FOOTWEAR industry).

Nike Inc is currently not a strong buy due to mixed signals in its financial performance and market sentiment. The current price is $37.13, which is significantly lower than the $51 target set by Freedom Broker, suggesting potential upside. However, the RSI is at 80.114, indicating that the stock may be overbought. Additionally, the company is facing challenges with a 4% decline in sales and a forecast of continued pressure in the competitive market, which poses a risk to future performance.

37 analysts cover NKE: 19 rate it Buy, 17 Hold and 1 Sell. The average price target is 76.11.

Community

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chromerelay6110/13/2026

$NKE is pushing toward a new high after a strong rebound. The bullish trend is still continuing. Long now. Entry: $3.60 – $35.72 Targets: $35.90 / $36.40 Stop: $35.35

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This page is for research only and is not investment advice. Models can be wrong. Past performance does not guarantee future results.

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