Rocky Brands Inc (RCKY) Stock AnalysisRCKYRocky Brands Inc

Rocky Brands, Inc. is a designer, manufacturer and marketer of footwear and apparel marketed under a portfolio of brand names, including Rocky, Georgia Boot, Durango, Lehigh, The Original Muck Boot Company, XTRATUF and Ranger. Its segments include Wholesale, Retail and Contract Manufacturing. Its Wholesale segment includes sales of footwear and accessories to several classifications of retailers, including sporting goods stores, outdoor specialty stores, online retailers, marine stores, independent retailers, mass merchants, retail uniform stores and specialty safety shoe stores. Its Retail segment includes direct sales of its products to consumers through its e-commerce Websites, third-party marketplaces, its Rocky Outdoor Gear Store and Lehigh businesses. Its Contract Manufacturing segment includes sales to the United States Military, private label sales and any sales to customers in which it is contracted to manufacture or source a specific footwear product for a customer. It operates in the Consumer Cyclicals sector (FOOTWEAR, (NO RUBBER) industry).

Rocky Brands Inc is currently a hold. The stock is priced at $44.93, which is below the analyst's target of $50, indicating potential upside. However, the RSI is at 40.013, suggesting it is nearing oversold territory, but not quite there yet. The recent insider selling increased by 104.18%, which raises concerns about insider confidence in the stock's future performance. Therefore, while there is some upside potential, the risks associated with insider selling and market conditions suggest a cautious approach.

1 analysts cover RCKY: 0 rate it Buy, 1 Hold and 0 Sell. The average price target is 42.00.