Bull
$26.40
Scenario price
$16.650
-0.148 (-0.89%)At close
Mattel, Inc. is a global toy and family entertainment company. The Company's operating segments include North America and International. The North America segment markets and sells toys and consumer products in the United States and Canada. Products marketed and sold by the International segment are generally the same as those marketed and sold by the North America segment, although some are developed or adapted for particular international markets. Its franchise brands include Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA, and Polly Pocket, as well as other popular properties that it owns or licensed in partnership with global entertainment companies. Its offerings include toys, content, consumer products, digital and live experiences. The Company’s products are sold directly to consumers through its e-commerce platform and various third-party e-commerce channels.
Mattel Inc is currently a hold rather than a buy due to mixed signals in the market. The current price is $16.69, which is close to the lower end of analyst price targets, with Goldman Sachs recently downgrading their target to $12. The RSI is quite high at 84.935, indicating that the stock may be overbought. Additionally, insider selling has increased significantly by 2986.19% over the last quarter, which raises concerns about the company's future performance. While there are some positive catalysts, such as a new product launch and potential acquisition interest, the overall sentiment and analyst downgrades suggest caution.
Seaport Research
$20
2026-10-12
Seaport Research
2026-10-12
Price Target
$20
Odeon Capital
—
2026-07-16
Odeon Capital
2026-07-16
Price Target
—
Roth Capital
$15
2026-07-14
Roth Capital
2026-07-14
Price Target
$15
Goldman Sachs
$12
2026-07-09
Goldman Sachs
2026-07-09
Price Target
$12
Goldman Sachs
$15
2026-06-26
Goldman Sachs
2026-06-26
Price Target
$15
Scenario prices are the last monthly forecast band of the current year. Probabilities are fixed model weights (25 / 50 / 25), not guarantees.

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Mattel, Inc. is a global toy and family entertainment company. The Company's operating segments include North America and International. The North America segment markets and sells toys and consumer products in the United States and Canada. Products marketed and sold by the International segment are generally the same as those marketed and sold by the North America segment, although some are developed or adapted for particular international markets. Its franchise brands include Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA, and Polly Pocket, as well as other popular properties that it owns or licensed in partnership with global entertainment companies. Its offerings include toys, content, consumer products, digital and live experiences. The Company’s products are sold directly to consumers through its e-commerce platform and various third-party e-commerce channels. It operates in the Consumer Cyclicals sector (DOLLS & STUFFED TOYS industry).
Mattel Inc is currently a hold rather than a buy due to mixed signals in the market. The current price is $16.69, which is close to the lower end of analyst price targets, with Goldman Sachs recently downgrading their target to $12. The RSI is quite high at 84.935, indicating that the stock may be overbought. Additionally, insider selling has increased significantly by 2986.19% over the last quarter, which raises concerns about the company's future performance. While there are some positive catalysts, such as a new product launch and potential acquisition interest, the overall sentiment and analyst downgrades suggest caution.
14 analysts cover MAT: 5 rate it Buy, 9 Hold and 0 Sell. The average price target is 24.43.


$MAT Mattel surges nearly 23% after WSJ report of takeover interest Shares of Mattel (MAT) are surging after the Wall Street Journal reported that the toy maker has drawn takeover interest from Authentic Brands. The brand-licensing giant has made an approach and been in private talks over an offer that could value the toy giant at over $20 per share, or roughly $6B or more, according to The Journal.
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