Mattel Inc

Mattel Inc (MAT) Stock Analysis

$16.650

-0.148 (-0.89%)At close

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High
16.800
Open
16.800
VWAP
16.63
Volume
5.36M
Mkt Cap
5.61B
Low
16.430
Amount
89.06M
EV/EBITDA, TTM
55.30

Mattel, Inc. is a global toy and family entertainment company. The Company's operating segments include North America and International. The North America segment markets and sells toys and consumer products in the United States and Canada. Products marketed and sold by the International segment are generally the same as those marketed and sold by the North America segment, although some are developed or adapted for particular international markets. Its franchise brands include Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA, and Polly Pocket, as well as other popular properties that it owns or licensed in partnership with global entertainment companies. Its offerings include toys, content, consumer products, digital and live experiences. The Company’s products are sold directly to consumers through its e-commerce platform and various third-party e-commerce channels.

AI analysis of Mattel Inc (MAT)

Hold

Mattel Inc is currently a hold rather than a buy due to mixed signals in the market. The current price is $16.69, which is close to the lower end of analyst price targets, with Goldman Sachs recently downgrading their target to $12. The RSI is quite high at 84.935, indicating that the stock may be overbought. Additionally, insider selling has increased significantly by 2986.19% over the last quarter, which raises concerns about the company's future performance. While there are some positive catalysts, such as a new product launch and potential acquisition interest, the overall sentiment and analyst downgrades suggest caution.

Analyst Ratings (14)

+46.73% upside
Hold
5 Buy
9 Hold
0 Sell
Current: 16.65
Low
20.00
Average
24.43
High
30.00

Seaport Research

2026-10-12

Price Target

$20

Buy

Odeon Capital

2026-07-16

Price Target

—

Buy

Roth Capital

2026-07-14

Price Target

$15

Neutral

Goldman Sachs

2026-07-09

Price Target

$12

Sell

Goldman Sachs

2026-06-26

Price Target

$15

Neutral

Valuation Metrics

The current forward P/E ratio for Mattel Inc (MAT) is 8.47, compared to its 5-year average forward P/E of 13.33.

Forward P/E

Strongly Undervalued
5Y Average P/E
13.33
Current P/E
8.47
Overvalued
15.48
Undervalued
11.19

Forward EV/EBITDA

Strongly Overvalued
5Y Average EV/EBITDA
9.09
Current EV/EBITDA
55.30
Overvalued
19.08
Undervalued
-0.89

Forward P/S

Undervalued
5Y Average P/S
1.15
Current P/S
0.80
Overvalued
1.36
Undervalued
0.94

Alphio AI Price Scenarios for MAT

Scenario prices are the last monthly forecast band of the current year. Probabilities are fixed model weights (25 / 50 / 25), not guarantees.

B

Bull

Bull · 25%MAT

$26.40

Scenario price

B

Base

Base · 50%MAT

$22.18

Scenario price

B

Bear

Bear · 25%MAT

$18.82

Scenario price

Whales holding MAT

U

Uhlmann Investment Management, L.L.C.

+ HoldingMAT

+1.82%

3M Return

E

EdgePoint Investment Group Inc.

+ HoldingMAT

+1.44%

3M Return

H

HBK Investments L.P.

+ HoldingMAT

+1.25%

3M Return

S

Southeastern Asset Management, Inc.

+ HoldingMAT

-4.57%

3M Return

A

Ariel Investments, LLC

+ HoldingMAT

-5.64%

3M Return

Events Timeline

2026-10-06 (ET)

16:30:00

McKesson and CD&R Agree to Acquire Option Care Health for $32.05 per Share

12:00:00

Major Averages Rise for Second Day Amid Treasury Yield Retreat

2026-10-05 (ET)

09:30:00

Paramount and Warner Bros. to Announce Skydance CEO Leadership Team

2026-10-01 (ET)

16:30:00

Major Averages Little Changed as Micron Reports Strong Q4 Earnings

15:00:00

Mattel Shares Surge 23% on Takeover Interest

News

MAT FAQ — answered by Alphio AI

Mattel, Inc. is a global toy and family entertainment company. The Company's operating segments include North America and International. The North America segment markets and sells toys and consumer products in the United States and Canada. Products marketed and sold by the International segment are generally the same as those marketed and sold by the North America segment, although some are developed or adapted for particular international markets. Its franchise brands include Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA, and Polly Pocket, as well as other popular properties that it owns or licensed in partnership with global entertainment companies. Its offerings include toys, content, consumer products, digital and live experiences. The Company’s products are sold directly to consumers through its e-commerce platform and various third-party e-commerce channels. It operates in the Consumer Cyclicals sector (DOLLS & STUFFED TOYS industry).

Mattel Inc is currently a hold rather than a buy due to mixed signals in the market. The current price is $16.69, which is close to the lower end of analyst price targets, with Goldman Sachs recently downgrading their target to $12. The RSI is quite high at 84.935, indicating that the stock may be overbought. Additionally, insider selling has increased significantly by 2986.19% over the last quarter, which raises concerns about the company's future performance. While there are some positive catalysts, such as a new product launch and potential acquisition interest, the overall sentiment and analyst downgrades suggest caution.

14 analysts cover MAT: 5 rate it Buy, 9 Hold and 0 Sell. The average price target is 24.43.

Community

More ↗
jade_estuary10/2/2026

$MAT stock is on track for its best week in 16 months amid Mattel buyout speculation. Retail traders see room above $20. $MAT $FXD

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0xLunarbazaar10/1/2026

$MAT Mattel surges nearly 23% after WSJ report of takeover interest Shares of Mattel (MAT) are surging after the Wall Street Journal reported that the toy maker has drawn takeover interest from Authentic Brands. The brand-licensing giant has made an approach and been in private talks over an offer that could value the toy giant at over $20 per share, or roughly $6B or more, according to The Journal.

Show more
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