Hasbro Inc

Hasbro Inc (HAS) Stock Analysis

$98.410

+3.041 (+3.09%)At close

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High
100.050
Open
96.580
VWAP
98.35
Volume
2.39M
Mkt Cap
8.10B
Low
96.580
Amount
235.07M
EV/EBITDA, TTM
11.98

Hasbro, Inc. is a game, intellectual property (IP) and toy company. The Company delivers play experiences to kids, families, and fans around the world, through physical and digital games, video games, and toys, among others. Its Consumer Products segment engages in the sourcing, marketing and sales of toy and game products around the world. Its Wizards of the Coast and Digital Gaming segment engages in the promotion of the Company's brands through the development of trading cards, role-playing and digital game experiences based on Hasbro and Wizards of the Coast games. Its Entertainment segment engages in the development and production of Hasbro-branded entertainment content, including film, television, children’s programming, digital content and live entertainment focused on Hasbro-owned properties. Its portfolio of brands includes MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.

AI analysis of Hasbro Inc (HAS)

Buy

Hasbro Inc is a good buy right now due to its current price of $93.32, which is below the average analyst price target of $105, indicating a potential upside of approximately 12%. Additionally, the forward P/E ratio of 13.48 suggests that the stock is undervalued compared to the market average, making it attractive for long-term investors. However, the recent insider selling, with a 13795.11% increase in selling activity, poses a risk to consider.

Analyst Ratings (14)

-2.74% Downside
Buy
7 Buy
7 Hold
0 Sell
Current: 98.41
Low
90.00
Average
95.71
High
100.00

Wells Fargo

2026-08-20

Price Target

$90

Equal Weight

Argus

2026-07-23

Price Target

$105

Buy

Citi

2026-07-23

Price Target

$107

Buy

BofA

2026-07-22

Price Target

$110

Buy

DA Davidson

2026-07-22

Price Target

$95

Neutral

Valuation Metrics

The current forward P/E ratio for Hasbro Inc (HAS) is 13.48, compared to its 5-year average forward P/E of 15.92.

Forward P/E

Undervalued
5Y Average P/E
15.92
Current P/E
13.48
Overvalued
18.28
Undervalued
13.55

Forward EV/EBITDA

Fair
5Y Average EV/EBITDA
13.90
Current EV/EBITDA
11.98
Overvalued
25.70
Undervalued
2.09

Forward P/S

Overvalued
5Y Average P/S
1.98
Current P/S
2.50
Overvalued
2.35
Undervalued
1.62

Alphio AI Price Scenarios for HAS

Scenario prices are the last monthly forecast band of the current year. Probabilities are fixed model weights (25 / 50 / 25), not guarantees.

B

Bull

Bull · 25%HAS

$62.11

Scenario price

B

Base

Base · 50%HAS

$55.30

Scenario price

B

Bear

Bear · 25%HAS

$41.57

Scenario price

Whales holding HAS

S

Signature Estate & Investment Advisors, LLC

+ HoldingHAS

+7.78%

3M Return

E

Epoch Investment Partners, Inc.

+ HoldingHAS

+6.34%

3M Return

E

Evenlode Investment Management Limited

+ HoldingHAS

+6.20%

3M Return

N

NewEdge Wealth, LLC

+ HoldingHAS

+4.46%

3M Return

V

Viking Global Investors LP

+ HoldingHAS

+3.57%

3M Return

H

Henssler Asset Management LLC

+ HoldingHAS

+3.52%

3M Return

Events Timeline

2026-10-01 (ET)

14:30:00

Hasbro Up 2% to $89.70 After Mattel Takeover Interest Report

14:30:00

Funko and Jakks Pacific Rise on Mattel Acquisition Interest

2026-07-21 (ET)

16:30:00

Tech Stocks Lead Major Averages Higher, S&P 500 Up 0.89%

12:30:00

Tencent in Talks to Acquire Israeli Game Developer SuperPlay Valued at $1.5 Billion

News

HAS FAQ — answered by Alphio AI

Hasbro, Inc. is a game, intellectual property (IP) and toy company. The Company delivers play experiences to kids, families, and fans around the world, through physical and digital games, video games, and toys, among others. Its Consumer Products segment engages in the sourcing, marketing and sales of toy and game products around the world. Its Wizards of the Coast and Digital Gaming segment engages in the promotion of the Company's brands through the development of trading cards, role-playing and digital game experiences based on Hasbro and Wizards of the Coast games. Its Entertainment segment engages in the development and production of Hasbro-branded entertainment content, including film, television, children’s programming, digital content and live entertainment focused on Hasbro-owned properties. Its portfolio of brands includes MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. It operates in the Consumer Cyclicals sector (GAMES, TOYS & CHILDREN'S VEHICLES (NO DOLLS & BICY industry).

Hasbro Inc is a good buy right now due to its current price of $93.32, which is below the average analyst price target of $105, indicating a potential upside of approximately 12%. Additionally, the forward P/E ratio of 13.48 suggests that the stock is undervalued compared to the market average, making it attractive for long-term investors. However, the recent insider selling, with a 13795.11% increase in selling activity, poses a risk to consider.

14 analysts cover HAS: 7 rate it Buy, 7 Hold and 0 Sell. The average price target is 95.71.

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