Hasbro Inc

Hasbro Inc (HAS) Stock Analysis

$117.440

+0.211 (+0.18%)At close

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High
117.770
Open
116.505
VWAP
116.81
Volume
2.77M
Mkt Cap
8.10B
Low
115.220
Amount
323.25M
EV/EBITDA, TTM
14.17

Hasbro, Inc. is a game, intellectual property (IP) and toy company. The Company delivers play experiences to kids, families, and fans around the world, through physical and digital games, video games, and toys, among others. Its Consumer Products segment engages in the sourcing, marketing and sales of toy and game products around the world. Its Wizards of the Coast and Digital Gaming segment engages in the promotion of the Company's brands through the development of trading cards, role-playing and digital game experiences based on Hasbro and Wizards of the Coast games. Its Entertainment segment engages in the development and production of Hasbro-branded entertainment content, including film, television, children’s programming, digital content and live entertainment focused on Hasbro-owned properties. Its portfolio of brands includes MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.

AI analysis of Hasbro Inc (HAS)

Buy

Hasbro Inc is a good buy right now due to its current price of $98.76 being below the average analyst price target of $103.50, indicating potential upside. Additionally, the stock has a strong forward P/E ratio of 13.48, suggesting it is undervalued compared to its earnings potential. The RSI of 84.53 indicates the stock is overbought, which may be a risk for short-term investors, but the overall growth trend and positive earnings forecast of $1.86 for Q3 supports a long-term investment strategy.

Analyst Ratings (14)

-18.50% Downside
Buy
7 Buy
7 Hold
0 Sell
Current: 117.44
Low
90.00
Average
95.71
High
100.00

Wells Fargo

2026-08-20

Price Target

$90

Equal Weight

Argus

2026-07-23

Price Target

$105

Buy

Citi

2026-07-23

Price Target

$107

Buy

BofA

2026-07-22

Price Target

$110

Buy

DA Davidson

2026-07-22

Price Target

$95

Neutral

Valuation Metrics

The current forward P/E ratio for Hasbro Inc (HAS) is 13.48, compared to its 5-year average forward P/E of 15.89.

Forward P/E

Undervalued
5Y Average P/E
15.89
Current P/E
13.48
Overvalued
18.26
Undervalued
13.52

Forward EV/EBITDA

Fair
5Y Average EV/EBITDA
13.90
Current EV/EBITDA
14.17
Overvalued
25.70
Undervalued
2.10

Forward P/S

Strongly Overvalued
5Y Average P/S
1.99
Current P/S
2.93
Overvalued
2.35
Undervalued
1.62

Alphio AI Price Scenarios for HAS

Scenario prices are the last monthly forecast band of the current year. Probabilities are fixed model weights (25 / 50 / 25), not guarantees.

B

Bull

Bull · 25%HAS

$62.11

Scenario price

B

Base

Base · 50%HAS

$55.30

Scenario price

B

Bear

Bear · 25%HAS

$41.57

Scenario price

Whales holding HAS

E

Evenlode Investment Management Limited

+ HoldingHAS

+6.04%

3M Return

V

Viking Global Investors LP

+ HoldingHAS

+3.47%

3M Return

C

Cantor Fitzgerald Asset Management

+ HoldingHAS

+2.79%

3M Return

C

Cincinnati Financial Corporation

+ HoldingHAS

+2.05%

3M Return

N

NewEdge Wealth, LLC

+ HoldingHAS

+1.53%

3M Return

C

Cooke & Bieler, L.P.

+ HoldingHAS

-0.99%

3M Return

HAS FAQ — answered by Alphio AI

Hasbro, Inc. is a game, intellectual property (IP) and toy company. The Company delivers play experiences to kids, families, and fans around the world, through physical and digital games, video games, and toys, among others. Its Consumer Products segment engages in the sourcing, marketing and sales of toy and game products around the world. Its Wizards of the Coast and Digital Gaming segment engages in the promotion of the Company's brands through the development of trading cards, role-playing and digital game experiences based on Hasbro and Wizards of the Coast games. Its Entertainment segment engages in the development and production of Hasbro-branded entertainment content, including film, television, children’s programming, digital content and live entertainment focused on Hasbro-owned properties. Its portfolio of brands includes MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. It operates in the Consumer Cyclicals sector (GAMES, TOYS & CHILDREN'S VEHICLES (NO DOLLS & BICY industry).

Hasbro Inc is a good buy right now due to its current price of $98.76 being below the average analyst price target of $103.50, indicating potential upside. Additionally, the stock has a strong forward P/E ratio of 13.48, suggesting it is undervalued compared to its earnings potential. The RSI of 84.53 indicates the stock is overbought, which may be a risk for short-term investors, but the overall growth trend and positive earnings forecast of $1.86 for Q3 supports a long-term investment strategy.

14 analysts cover HAS: 7 rate it Buy, 7 Hold and 0 Sell. The average price target is 95.71.

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This page is for research only and is not investment advice. Models can be wrong. Past performance does not guarantee future results.

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