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IAS News
IAS Events
Integral Ad Science Appoints Melissa Furze as Head of Data Science
Integral Ad Science announced that Melissa Furze joined the company as Head of Data Science at IAS reporting to the Chief Technology Officer. Melissa will lead the company's global data science, AI, and analytics strategy, partnering closely with product, engineering, and the commercial teams to accelerate innovation, strengthen protection and performance capabilities, and deliver trusted, data-driven outcomes for advertisers and publishers worldwide.
Integral Ad Science announces Q3 earnings per share of 4 cents, below consensus estimate of 20 cents.
Reports Q3 revenue $154.4M, consensus $149.18M. "We exceeded our revenue and adjusted EBITDA outlook for the third quarter with strength across our businesses," said Lisa Utzschneider, CEO. "We are focused on working towards closing the previously announced acquisition of IAS by Novacap while advancing our business priorities."
Integral Ad Science and Snap Enhance Collaboration to Boost Ad Effectiveness
Integral Ad Science (IAS) announced the expansion of its measurement partnership with Snap (SNAP) to give advertisers greater tools to validate and optimize ad effectiveness to drive value for their campaigns across Snapchat, including Sponsored Snaps. Advertisers can now leverage comprehensive third-party measurement for Viewability and Invalid Traffic across Chat Feeds ads to understand and enhance user engagement. Additionally, IAS offers Brand Safety and Suitability Measurement across other Snap ad placements. IAS and Snap began working together in 2018 to offer Viewability and Invalid Traffic Measurement for global advertisers.
TikTok Pangle Incorporates Integral Ad Science for Enhanced Brand Safety Features
Integral Ad Science announced it was integrated by TikTok Pangle to launch new Brand Safety Features, in addition to Viewability and Invalid Traffic Measurement, for advertisers on TikTok Pangle, the TikTok ad network for Business. "Our advertisers greatly value IAS's scaled solutions on TikTok. These new Brand Safety features provide advertisers across the globe access to independent and trusted, third-party measurement across TikTok's offerings, including Pangle's hundreds of thousands of global apps. IAS is committed to providing brands with greater transparency wherever they allocate digital media spend so they can scale campaigns with confidence," said Lisa Utzschneider, CEO of IAS.
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