Harley-Davidson Inc (HOG) FinancialsHOGFinancialHarley-Davidson Inc

Harley-Davidson, Inc. (HOG) generates its revenue through a diversified portfolio of business segments. Currently, the largest contributor to its top-line growth is Motorcycles, accounting for 71.3% of total sales, equivalent to $836.29M. Other significant revenue streams include Parts and accessories and Others. Understanding this composition is critical for investors evaluating how HOG navigates market cycles within the Auto & Truck Manufacturers industry.

Evaluating the bottom line, Harley-Davidson, Inc. maintains a gross margin of 31.74%. This metric reflects the company's pricing power and manufacturing efficiency. Further down the income statement, the operating margin stands at 6.18%, while the net margin is 6.42%. These profitability ratios, combined with a Return on Equity (ROE) of 6.32%, provide a clear picture of how effectively HOG converts its operational activities into shareholder value.

In the context of the broader market, HOG competes directly with industry leaders such as LIME and LCID. With a market capitalization of $2.89B, it holds a leading position in the sector. When comparing efficiency, HOG's gross margin of 31.74% stands against LIME's 26.21% and LCID's -105.27%. Such benchmarking helps identify whether Harley-Davidson, Inc. is trading at a premium or discount relative to its financial performance.

The company reported a revenue increase of 6% to $1.1 billion in Q2 2026, with a gross margin of 27.5%, showing improvement in profitability. The net income for Q2 was $79.8 million, indicating a recovery from previous losses.