Bull
$15.90
Scenario price
$27.590
+0.646 (+2.34%)At close
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. The Company's segments include Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS). HDMC segment designs, manufactures and sells Harley-Davidson motorcycles. The HDMC also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. The HDMC conducts business on a global basis, with sales in the United States, Canada, Europe/Middle East/Africa (EMEA), Asia Pacific, and Latin America. The LiveWire segment sells electric motorcycles, electric balance bikes for kids, electric bikes, parts and accessories and apparel in the United States and certain international markets. The HDFS segment is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson and LiveWire motorcycles.
Harley-Davidson is a good buy right now due to its recent analyst upgrade and strong price momentum. The current price is $26.9, and the RSI is at 67.8, indicating strong momentum. Additionally, the forward P/E ratio is 12.35, suggesting the stock is undervalued relative to its earnings potential. The main risk is the recent volatility, with a 20-day change of -3.48%, indicating some uncertainty in the short term.
Citi
$33
2026-10-05
Citi
2026-10-05
Price Target
$33
Citi
$31
2026-09-08
Citi
2026-09-08
Price Target
$31
UBS
$28
2026-09-02
UBS
2026-09-02
Price Target
$28
Morgan Stanley
$17
2026-07-28
Morgan Stanley
2026-07-28
Price Target
$17
Baird
$30
2026-07-24
Baird
2026-07-24
Price Target
$30
Scenario prices are the last monthly forecast band of the current year. Probabilities are fixed model weights (25 / 50 / 25), not guarantees.

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Harley-Davidson Stock Gains Momentum After Upgrade
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. The Company's segments include Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS). HDMC segment designs, manufactures and sells Harley-Davidson motorcycles. The HDMC also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. The HDMC conducts business on a global basis, with sales in the United States, Canada, Europe/Middle East/Africa (EMEA), Asia Pacific, and Latin America. The LiveWire segment sells electric motorcycles, electric balance bikes for kids, electric bikes, parts and accessories and apparel in the United States and certain international markets. The HDFS segment is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson and LiveWire motorcycles. It operates in the Consumer Cyclicals sector (MOTORCYCLES, BICYCLES & PARTS industry).
Harley-Davidson is a good buy right now due to its recent analyst upgrade and strong price momentum. The current price is $26.9, and the RSI is at 67.8, indicating strong momentum. Additionally, the forward P/E ratio is 12.35, suggesting the stock is undervalued relative to its earnings potential. The main risk is the recent volatility, with a 20-day change of -3.48%, indicating some uncertainty in the short term.
22 analysts cover HOG: 5 rate it Buy, 16 Hold and 1 Sell. The average price target is 32.67.

Citi upgrades Harley-Davidson to Buy after several years of caution - $HOG -
Show moreThis page is for research only and is not investment advice. Models can be wrong. Past performance does not guarantee future results.