Bull
$15.90
Scenario price
$28.100
+0.261 (+0.93%)At close
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. The Company's segments include Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS). HDMC segment designs, manufactures and sells Harley-Davidson motorcycles. The HDMC also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. The HDMC conducts business on a global basis, with sales in the United States, Canada, Europe/Middle East/Africa (EMEA), Asia Pacific, and Latin America. The LiveWire segment sells electric motorcycles, electric balance bikes for kids, electric bikes, parts and accessories and apparel in the United States and certain international markets. The HDFS segment is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson and LiveWire motorcycles.
Harley-Davidson Inc is a good buy right now due to its current price of $28.1, which is below the average analyst price target of $30, indicating potential upside. Additionally, the stock has shown a strong year-to-date change of +36.14%, and the RSI is at 62.84, suggesting bullish momentum. However, a key risk is the forward P/E ratio of 17.64, which indicates that the stock may be overvalued if earnings do not meet expectations.
Morgan Stanley
$17
2026-07-28
Morgan Stanley
2026-07-28
Price Target
$17
Baird
$30
2026-07-24
Baird
2026-07-24
Price Target
$30
Loop Capital
$32
2026-07-20
Loop Capital
2026-07-20
Price Target
$32
DA Davidson
$30
2026-07-06
DA Davidson
2026-07-06
Price Target
$30
Morgan Stanley
$15
2026-05-19
Morgan Stanley
2026-05-19
Price Target
$15
Scenario prices are the last monthly forecast band of the current year. Probabilities are fixed model weights (25 / 50 / 25), not guarantees.

Harley-Davidson Director Increases Stock Holdings

Harley-Davidson Director Increases Shareholding

Harley-Davidson Q2 2026 Earnings Call Insights

Harley-Davidson Quarterly Results Beat Expectations Despite Sales Miss

Harley-Davidson Reports Q2 2026 Results and Raises Full-Year Guidance
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. The Company's segments include Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS). HDMC segment designs, manufactures and sells Harley-Davidson motorcycles. The HDMC also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. The HDMC conducts business on a global basis, with sales in the United States, Canada, Europe/Middle East/Africa (EMEA), Asia Pacific, and Latin America. The LiveWire segment sells electric motorcycles, electric balance bikes for kids, electric bikes, parts and accessories and apparel in the United States and certain international markets. The HDFS segment is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson and LiveWire motorcycles. It operates in the Consumer Cyclicals sector (MOTORCYCLES, BICYCLES & PARTS industry).
Harley-Davidson Inc is a good buy right now due to its current price of $28.1, which is below the average analyst price target of $30, indicating potential upside. Additionally, the stock has shown a strong year-to-date change of +36.14%, and the RSI is at 62.84, suggesting bullish momentum. However, a key risk is the forward P/E ratio of 17.64, which indicates that the stock may be overvalued if earnings do not meet expectations.
22 analysts cover HOG: 5 rate it Buy, 16 Hold and 1 Sell. The average price target is 32.67.
This page is for research only and is not investment advice. Models can be wrong. Past performance does not guarantee future results.