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Estee Lauder Appoints Gaetane Baudry as Global General Manager
The Estee Lauder Companies announced the appointment of Gaetane Baudry as Senior Vice President, SVP, Global General Manager, Bobbi Brown, effective October 8, 2026. Based in New York, she will report to Lisa Sequino, Global President, Makeup Brands.
Estee Lauder Commits $15M to Breast Cancer Research Foundation
The Estee Lauder Companies announced a new five-year commitment to the Breast Cancer Research Foundation to establish the Global Research Initiative on Breast Cancer in Younger Women. This first-of-its-kind research coalition will address the alarming global rise in breast cancer diagnoses among younger women, building on more than three decades of partnership between The Estee Lauder Companies and the Breast Cancer Research Foundation. The $15M commitment from The Estee Lauder Companies Charitable Foundation is designed to confront an urgent and significantly underfunded need. Through the largest coordinated global research program of its kind, scientists from around the world will work together to investigate the biological factors of early-onset breast cancer. Their research will seek to generate critical new insights and improve approaches to risk prediction, prevention, early detection, and treatment.
Estee Lauder Partners with Profound for Global Strategic Alliance
The Estee Lauder Companies announced a global strategic partnership with Profound advancing its ambition to be prestige beauty's leader in AI-native discovery. The partnership will provide the company with visibility into how its full portfolio of brands is represented across leading generative AI platforms, as well as opportunities to optimize that representation. This partnership will equip the company with a unified view of how its brands appear across major AI search platforms globally, providing insight into when and how they are recommended and where opportunities exist to improve visibility and accuracy. The company will then use these insights and Profound's agentic tools to optimize content across brands' product description pages, blogs, YouTube channels, and content creation at scale
Estee Lauder Appoints New Chief Technology Officer and Digital President
The Estee Lauder Companies announced expanded leadership roles for two members of its Executive Team. Brian Franz has been appointed Chief Technology & Transformation Officer, expanding his responsibilities to include leading the company's enterprise-wide transformation. Amber English has been named President, Digital & Online, The Americas and Global Amazon Lead, assuming new enterprise-wide responsibility for The Estee Lauder Companies' global relationship with Amazon. Both will continue to report directly to Stephane de La Faverie, President and Chief Executive Officer, and remain members of The Estee Lauder Companies' Executive Team. Both appointments are effective immediately. "Transformation at The Estee Lauder Companies is not a moment in time or a project with an end date. It's a part of our strategy and is how we operate," said de La Faverie. "Consumer expectations continue to rapidly evolve, and we must keep changing with them. Brian and Amber have each played important roles in advancing our consumer-centric transformation, using technology, digital commerce, and strategic partnerships to help our brands reach consumers in more relevant and differentiated ways. Their expanded responsibilities recognize the deep digital transformation underpinning the company's next phase of growth and will help us move faster, strengthen our One ELC operating model, and continue building the capabilities needed for the future."
Estée Lauder Appoints New Brand Leaders
Estee Lauder announced several brand leadership appointments following the upcoming retirement of Sandra Main, Global Brand President, La Mer and Skin Care Brands. Justin Boxford will assume the newly established role of Global President, Luxury Beauty Brands, expanding his portfolio. Erica Kwok will be appointed Senior Vice President and General Manager of Estee Lauder, the company's flagship brand. Magalie Parksuwan will continue as Senior Vice President and General Manager, La Mer, reporting directly to Justin. In addition, she will oversee Darphin Paris and Lab Series, the company reported.
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