Clorox Co (CLX) Stock AnalysisCLXClorox Co

The Clorox Company is a multinational manufacturer and marketer of consumer and professional products. Its brands include Brita, Burt's Bees, Clorox, Fresh Step, Glad, Hidden Valley, Kingsford, Liquid-Plumr, Pine-Sol and Purell as well as international brands such as Chux, Clorinda and Poett. Its segments include Health and Wellness, Household, Lifestyle and International. Health and Wellness segment consists of cleaning, disinfecting and professional products marketed and sold in the United States. Products within this segment include home care, cleaning and disinfecting products and laundry additives; professional cleaning and disinfecting products, and others. Household segment consists of bags and wraps, cat litter and grilling products marketed and sold in the United States. Lifestyle segment consists of food, water filtration and natural personal care products marketed and sold in the United States. International segment consists of products sold outside the United States. It operates in the Consumer Non-Cyclicals sector (SPECIALTY CLEANING, POLISHING AND SANITATION PREPA industry).

Clorox Co is currently priced at $83.80, which is close to the recent analyst target of $85, indicating limited upside potential. The stock has shown a 5-day change of +4.22%, suggesting a recent positive trend, but it has a year-to-date decline of -16.91%, reflecting ongoing challenges. The forward P/E ratio of 14.95 suggests it is reasonably valued, but the gross margin has decreased to 40.66%, indicating pressure on profitability. The main risk is the significant decline in net income, which fell to $163 million in Q4 2026 from $332 million in Q4 2025, highlighting potential future earnings challenges.

16 analysts cover CLX: 2 rate it Buy, 13 Hold and 1 Sell. The average price target is 118.69.