Clorox Co

Clorox Co (CLX) Stock Analysis

$85.560

-1.506 (-1.76%)At close

Loading chart…
High
86.270
Open
85.700
VWAP
85.46
Volume
2.12M
Mkt Cap
16.96B
Low
84.540
Amount
181.33M
EV/EBITDA, TTM
12.59

The Clorox Company is a multinational manufacturer and marketer of consumer and professional products. Its brands include Brita, Burt's Bees, Clorox, Fresh Step, Glad, Hidden Valley, Kingsford, Liquid-Plumr, Pine-Sol and Purell as well as international brands such as Chux, Clorinda and Poett. Its segments include Health and Wellness, Household, Lifestyle and International. Health and Wellness segment consists of cleaning, disinfecting and professional products marketed and sold in the United States. Products within this segment include home care, cleaning and disinfecting products and laundry additives; professional cleaning and disinfecting products, and others. Household segment consists of bags and wraps, cat litter and grilling products marketed and sold in the United States. Lifestyle segment consists of food, water filtration and natural personal care products marketed and sold in the United States. International segment consists of products sold outside the United States.

AI analysis of Clorox Co (CLX)

Buy

Clorox Co is a good buy right now due to its attractive dividend yield of 5.93%, significantly higher than the S&P 500's yield of approximately 1%. Additionally, the stock is currently priced at $87.09, which is below several analyst price targets, including a recent downgrade to $85 by TD Cowen. The stock has shown a positive trend with a 5-day change of +3.93%, indicating short-term momentum. However, the main risk is the high payout ratio exceeding 103%, which raises concerns about the sustainability of future dividends.

Analyst Ratings (16)

+38.72% upside
Hold
2 Buy
13 Hold
1 Sell
Current: 85.56
Low
94.00
Average
118.69
High
152.00

TD Cowen

2026-10-01

Price Target

$85

Hold

Citi

2026-09-11

Price Target

$97

Neutral

BofA

2026-08-04

Price Target

$100

Neutral

UBS

2026-08-04

Price Target

$105

Neutral

JPMorgan

2026-08-04

Price Target

$95

Underweight

Valuation Metrics

The current forward P/E ratio for Clorox Co (CLX) is 14.95, compared to its 5-year average forward P/E of 24.14.

Forward P/E

Undervalued
5Y Average P/E
24.14
Current P/E
14.95
Overvalued
29.70
Undervalued
18.58

Forward EV/EBITDA

Undervalued
5Y Average EV/EBITDA
15.93
Current EV/EBITDA
12.59
Overvalued
18.89
Undervalued
12.97

Forward P/S

Strongly Undervalued
5Y Average P/S
2.37
Current P/S
1.33
Overvalued
2.77
Undervalued
1.96

Alphio AI Price Scenarios for CLX

Scenario prices are the last monthly forecast band of the current year. Probabilities are fixed model weights (25 / 50 / 25), not guarantees.

B

Bull

Bull · 25%CLX

$147.95

Scenario price

B

Base

Base · 50%CLX

$142.95

Scenario price

B

Bear

Bear · 25%CLX

$124.86

Scenario price

Whales holding CLX

B

Birch Hill Investment Advisors LLC

+ HoldingCLX

+5.39%

3M Return

W

Willis Investment Counsel Inc

+ HoldingCLX

+4.93%

3M Return

I

ICICI Prudential Asset Management Company Limited

+ HoldingCLX

+2.52%

3M Return

Q

Quinn Opportunity Partners LLC

+ HoldingCLX

-4.66%

3M Return

U

Uhlmann Investment Management, L.L.C.

+ HoldingCLX

-5.00%

3M Return

CLX FAQ — answered by Alphio AI

The Clorox Company is a multinational manufacturer and marketer of consumer and professional products. Its brands include Brita, Burt's Bees, Clorox, Fresh Step, Glad, Hidden Valley, Kingsford, Liquid-Plumr, Pine-Sol and Purell as well as international brands such as Chux, Clorinda and Poett. Its segments include Health and Wellness, Household, Lifestyle and International. Health and Wellness segment consists of cleaning, disinfecting and professional products marketed and sold in the United States. Products within this segment include home care, cleaning and disinfecting products and laundry additives; professional cleaning and disinfecting products, and others. Household segment consists of bags and wraps, cat litter and grilling products marketed and sold in the United States. Lifestyle segment consists of food, water filtration and natural personal care products marketed and sold in the United States. International segment consists of products sold outside the United States. It operates in the Consumer Non-Cyclicals sector (SPECIALTY CLEANING, POLISHING AND SANITATION PREPA industry).

Clorox Co is a good buy right now due to its attractive dividend yield of 5.93%, significantly higher than the S&P 500's yield of approximately 1%. Additionally, the stock is currently priced at $87.09, which is below several analyst price targets, including a recent downgrade to $85 by TD Cowen. The stock has shown a positive trend with a 5-day change of +3.93%, indicating short-term momentum. However, the main risk is the high payout ratio exceeding 103%, which raises concerns about the sustainability of future dividends.

16 analysts cover CLX: 2 rate it Buy, 13 Hold and 1 Sell. The average price target is 118.69.

Community

More ↗

No posts yet

Sign up or log in to join the discussion

This page is for research only and is not investment advice. Models can be wrong. Past performance does not guarantee future results.

Start trading