Bread Financial Holdings, Inc.

Bread Financial Holdings, Inc. (BFH) Technical Analysis

$101.310

+2.401 (+2.37%)At close

Technical Sentiment

Overall Consensus

Buy
Sell
3
Buy
6

Technical Analysis Consensus

Sell
Sell
2
Buy
1

Moving Average Consensus

Strong buy
Sell
1
Buy
5

Bread Financial Holdings, Inc. (BFH) Moving Averages Convergence Divergence (MACD) indicator is -1.33, suggesting BFH is Buy.

Bread Financial Holdings, Inc. (BFH) 20-Day simple moving average is 100.84, while Bread Financial Holdings, Inc. (BFH) share price is $—, making it Buy.

Bread Financial Holdings, Inc. (BFH) 60-Day simple moving average is 105.64, while Bread Financial Holdings, Inc. (BFH) share price is $—, making it Sell.

Technical Analysis for BFH

AI Technical BFH

As of 2026-10-10, the technical board for Bread Financial Holdings, Inc. (BFH) reads buy: 6 indicators are flashing buy, 3 are indicating sell, and 4 are neutral. Price at $101.31 sits below the 60-day moving averages and above the 5-day, 10-day, 20-day and 200-day.

Momentum readings: RSI stands at 48.41, MACD stands at -1.327 (Sell), Stochastic %K stands at 69.005, Stochastic %D stands at 68.895 and CCI stands at -14.253.

BFH trades below the 60-day SMA (105.64) and above the 200-day SMA (90.22). Immediate resistance sits at Classic R1 103.66, then R2 107.52. Support sits at Classic S1 96.04, then S2 92.28.

Bread Financial Holdings, Inc. (BFH) Support & Resistance Level

NameS3S2S1Pivot PointsR1R2R3
Classic88.41792.28496.03799.904103.657107.524111.277
Fibonacci92.28495.19596.99399.904102.815104.613107.524
S3
S2
S1
Pivot Points
R1
R2
R3

Bread Financial Holdings, Inc. (BFH) Technical Indicators

2026-10-10

NameValue
RSI_1448.410
STOCHk_14_3_369.005
STOCHd_14_3_368.895
CCI_20-14.253
AO_5_34-2.765
MOM_104.370
MACD_12_26_9-1.327

Bread Financial Holdings, Inc. (BFH) Relative Strength Index (RSI_14) is 48.410, creating a Neutral signal.

Bread Financial Holdings, Inc. (BFH) Stochastic %K is 69.005, creating a Neutral signal.

Bread Financial Holdings, Inc. (BFH) Stochastic %D is 68.895, creating a Neutral signal.

Bread Financial Holdings, Inc. (BFH) CCI_20 is -14.253, creating a Neutral signal.

Bread Financial Holdings, Inc. (BFH) Awesome Oscillator (AO) is -2.765, creating a Sell signal.

Bread Financial Holdings, Inc. (BFH) Momentum (MOM) is 4.370, creating a Buy signal.

Bread Financial Holdings, Inc. (BFH) Moving Average Convergence Divergence (MACD) is -1.327, creating a Sell signal.

Bread Financial Holdings, Inc. (BFH) Moving Average

2026-10-10

PeriodSimpleSignal
MA_5100.958Buy
MA_1099.791Buy
MA_20100.840Buy
MA_60105.642Sell
MA_20090.222Buy
MA_25085.716Buy

Bread Financial Holdings, Inc. (BFH) 5-Day simple moving average is 100.958, while Bread Financial Holdings, Inc. (BFH) share price is $, making it a Buy.

Bread Financial Holdings, Inc. (BFH) 10-Day simple moving average is 99.791, while Bread Financial Holdings, Inc. (BFH) share price is $, making it a Buy.

Bread Financial Holdings, Inc. (BFH) 20-Day simple moving average is 100.840, while Bread Financial Holdings, Inc. (BFH) share price is $, making it a Buy.

Bread Financial Holdings, Inc. (BFH) 60-Day simple moving average is 105.642, while Bread Financial Holdings, Inc. (BFH) share price is $, making it a Sell.

Bread Financial Holdings, Inc. (BFH) 200-Day simple moving average is 90.222, while Bread Financial Holdings, Inc. (BFH) share price is $, making it a Buy.

Bread Financial Holdings, Inc. (BFH) 250-Day simple moving average is 85.716, while Bread Financial Holdings, Inc. (BFH) share price is $, making it a Buy.

This page is for research only and is not investment advice. Models can be wrong. Past performance does not guarantee future results.

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