Bread Financial Holdings, Inc.

Bread Financial Holdings, Inc. (BFH) Technical Analysis

$102.560

+1.261 (+1.23%)At close

Technical Sentiment

Overall Consensus

Buy
Sell
3
Buy
6

Technical Analysis Consensus

Sell
Sell
2
Buy
1

Moving Average Consensus

Strong buy
Sell
1
Buy
5

Bread Financial Holdings, Inc. (BFH) Moving Averages Convergence Divergence (MACD) indicator is -1.07, suggesting BFH is Buy.

Bread Financial Holdings, Inc. (BFH) 20-Day simple moving average is 100.54, while Bread Financial Holdings, Inc. (BFH) share price is $—, making it Buy.

Bread Financial Holdings, Inc. (BFH) 60-Day simple moving average is 105.63, while Bread Financial Holdings, Inc. (BFH) share price is $—, making it Sell.

Technical Analysis for BFH

AI Technical BFH

As of 2026-10-17, the technical board for Bread Financial Holdings, Inc. (BFH) reads buy: 6 indicators are flashing buy, 3 are indicating sell, and 4 are neutral. Price at $102.56 sits below the 60-day moving averages and above the 5-day, 10-day, 20-day and 200-day.

Momentum readings: RSI stands at 51.32, MACD stands at -1.07 (Sell), Stochastic %K stands at 70.227, Stochastic %D stands at 69.678 and CCI stands at 65.955.

BFH trades below the 60-day SMA (105.63) and above the 200-day SMA (90.36). Immediate resistance sits at Classic R1 103.96, then R2 107.67. Support sits at Classic S1 96.34, then S2 92.43.

Bread Financial Holdings, Inc. (BFH) Support & Resistance Level

NameS3S2S1Pivot PointsR1R2R3
Classic88.71892.43496.338100.054103.958107.674111.578
Fibonacci92.43495.34597.143100.054102.965104.763107.674
S3
S2
S1
Pivot Points
R1
R2
R3

Bread Financial Holdings, Inc. (BFH) Technical Indicators

2026-10-17

NameValue
RSI_1451.320
STOCHk_14_3_370.227
STOCHd_14_3_369.678
CCI_2065.955
AO_5_34-2.247
MOM_104.510
MACD_12_26_9-1.070

Bread Financial Holdings, Inc. (BFH) Relative Strength Index (RSI_14) is 51.320, creating a Neutral signal.

Bread Financial Holdings, Inc. (BFH) Stochastic %K is 70.227, creating a Neutral signal.

Bread Financial Holdings, Inc. (BFH) Stochastic %D is 69.678, creating a Neutral signal.

Bread Financial Holdings, Inc. (BFH) CCI_20 is 65.955, creating a Neutral signal.

Bread Financial Holdings, Inc. (BFH) Awesome Oscillator (AO) is -2.247, creating a Sell signal.

Bread Financial Holdings, Inc. (BFH) Momentum (MOM) is 4.510, creating a Buy signal.

Bread Financial Holdings, Inc. (BFH) Moving Average Convergence Divergence (MACD) is -1.070, creating a Sell signal.

Bread Financial Holdings, Inc. (BFH) Moving Average

2026-10-17

PeriodSimpleSignal
MA_5101.354Buy
MA_10100.242Buy
MA_20100.541Buy
MA_60105.626Sell
MA_20090.361Buy
MA_25085.890Buy

Bread Financial Holdings, Inc. (BFH) 5-Day simple moving average is 101.354, while Bread Financial Holdings, Inc. (BFH) share price is $, making it a Buy.

Bread Financial Holdings, Inc. (BFH) 10-Day simple moving average is 100.242, while Bread Financial Holdings, Inc. (BFH) share price is $, making it a Buy.

Bread Financial Holdings, Inc. (BFH) 20-Day simple moving average is 100.541, while Bread Financial Holdings, Inc. (BFH) share price is $, making it a Buy.

Bread Financial Holdings, Inc. (BFH) 60-Day simple moving average is 105.626, while Bread Financial Holdings, Inc. (BFH) share price is $, making it a Sell.

Bread Financial Holdings, Inc. (BFH) 200-Day simple moving average is 90.361, while Bread Financial Holdings, Inc. (BFH) share price is $, making it a Buy.

Bread Financial Holdings, Inc. (BFH) 250-Day simple moving average is 85.890, while Bread Financial Holdings, Inc. (BFH) share price is $, making it a Buy.

This page is for research only and is not investment advice. Models can be wrong. Past performance does not guarantee future results.

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