Bread Financial Holdings, Inc.

Bread Financial Holdings, Inc. (BFH) Technical Analysis

$105.740

-2.242 (-2.12%)At close

Technical Sentiment

Overall Consensus

Buy
Sell
4
Buy
5

Technical Analysis Consensus

Buy
Sell
1
Buy
2

Moving Average Consensus

Neutral
Sell
3
Buy
3

Bread Financial Holdings, Inc. (BFH) Moving Averages Convergence Divergence (MACD) indicator is 0.47, suggesting BFH is Buy.

Bread Financial Holdings, Inc. (BFH) 20-Day simple moving average is 108.99, while Bread Financial Holdings, Inc. (BFH) share price is $—, making it Sell.

Bread Financial Holdings, Inc. (BFH) 60-Day simple moving average is 103.97, while Bread Financial Holdings, Inc. (BFH) share price is $—, making it Buy.

Technical Analysis for BFH

AI Technical BFH

As of 2026-08-29, the technical board for Bread Financial Holdings, Inc. (BFH) reads buy: 5 indicators are flashing buy, 4 are indicating sell, and 4 are neutral. Price at $105.74 sits below the 5-day, 10-day and 20-day moving averages and above the 60-day and 200-day.

Momentum readings: RSI stands at 47.198, MACD stands at 0.465 (Buy), Stochastic %K stands at 40.687, Stochastic %D stands at 41.522 and CCI stands at -76.224.

BFH trades above the 60-day SMA (103.97) and above the 200-day SMA (84.74). Immediate resistance sits at Classic R1 113.95, then R2 120.50. Support sits at Classic S1 101.44, then S2 95.48.

Bread Financial Holdings, Inc. (BFH) Support & Resistance Level

NameS3S2S1Pivot PointsR1R2R3
Classic88.93395.477101.443107.987113.953120.497126.463
Fibonacci95.477100.255103.208107.987112.765115.718120.497
S3
S2
S1
Pivot Points
R1
R2
R3

Bread Financial Holdings, Inc. (BFH) Technical Indicators

2026-08-29

NameValue
RSI_1447.198
STOCHk_14_3_340.687
STOCHd_14_3_341.522
CCI_20-76.224
AO_5_340.499
MOM_10-7.660
MACD_12_26_90.465

Bread Financial Holdings, Inc. (BFH) Relative Strength Index (RSI_14) is 47.198, creating a Neutral signal.

Bread Financial Holdings, Inc. (BFH) Stochastic %K is 40.687, creating a Neutral signal.

Bread Financial Holdings, Inc. (BFH) Stochastic %D is 41.522, creating a Neutral signal.

Bread Financial Holdings, Inc. (BFH) CCI_20 is -76.224, creating a Neutral signal.

Bread Financial Holdings, Inc. (BFH) Awesome Oscillator (AO) is 0.499, creating a Buy signal.

Bread Financial Holdings, Inc. (BFH) Momentum (MOM) is -7.660, creating a Sell signal.

Bread Financial Holdings, Inc. (BFH) Moving Average Convergence Divergence (MACD) is 0.465, creating a Buy signal.

Bread Financial Holdings, Inc. (BFH) Moving Average

2026-08-29

PeriodSimpleSignal
MA_5106.830Sell
MA_10107.410Sell
MA_20108.993Sell
MA_60103.972Buy
MA_20084.736Buy
MA_25080.045Buy

Bread Financial Holdings, Inc. (BFH) 5-Day simple moving average is 106.830, while Bread Financial Holdings, Inc. (BFH) share price is $, making it a Sell.

Bread Financial Holdings, Inc. (BFH) 10-Day simple moving average is 107.410, while Bread Financial Holdings, Inc. (BFH) share price is $, making it a Sell.

Bread Financial Holdings, Inc. (BFH) 20-Day simple moving average is 108.993, while Bread Financial Holdings, Inc. (BFH) share price is $, making it a Sell.

Bread Financial Holdings, Inc. (BFH) 60-Day simple moving average is 103.972, while Bread Financial Holdings, Inc. (BFH) share price is $, making it a Buy.

Bread Financial Holdings, Inc. (BFH) 200-Day simple moving average is 84.736, while Bread Financial Holdings, Inc. (BFH) share price is $, making it a Buy.

Bread Financial Holdings, Inc. (BFH) 250-Day simple moving average is 80.045, while Bread Financial Holdings, Inc. (BFH) share price is $, making it a Buy.

This page is for research only and is not investment advice. Models can be wrong. Past performance does not guarantee future results.

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