Spotify Technology SA（SPOT）の株式分析SPOTSpotify Technology SA

Learn Earnings Trading Setup For Account Growth $CAT, $SPOT, $SNAP Watch the video to learn how to trade this repeatable pattern 🎯

Learn Earnings Trading Setup For Account Growth $CAT, $SPOT, $SNAP Watch the video to learn how to trade this repeatable pattern 🎯

eMarketer: Over the last 5 quarters, $SPOT has grown its ad-supported user base from 420M to 490M users. Yet over that same period, ad-supported revs has declined y/y in 4 of the 5 quarters and grew just +1% in the most recent one. The company's 2Q26 results showed total rev growth of +14%, but that performance was driven almost entirely by premium subs, which account for 90% of Spotify's business Spotify leads streaming audio, so its advertising struggles signal broader challenges for the medium. If the category leader can't monetize a massive ad-supported audience, the problem likely lies in how advertisers value audio inventory compared with other digital channels Spotify has poured more than $1B into its podcast business, and executives believe podcast ads could eventually drive 40% margins. That bet rests on what makes podcast audiences different. Most podcasts have tiny but intensely engaged audiences. The average podcast gets just 27 listens in the first week, according to Buzzsprout. Weekly podcast listeners find podcast hosts twice as important as social media influencers, per Cumulus Media, and 67% of global listeners have made a purchase directly because of a podcaster, according to Acast. Just 25% of US adults consider podcast advertising annoying, compared with 50% for online display ads and 46% for $GOOGL YouTube, according to YouGov Spotify is exploring new ways to monetize premium subscribers beyond monthly fees. A partnership with Live Nation gives premium subscribers early access to concert tickets based on how much they stream and share an artist's music. The perk is hard to justify. At $144 per year for Spotify Premium, subs would need to attend multiple concerts annually to justify the expense, and tickets for popular artists remain prohibitively expensive regardless of early access.