Omnicom Group Inc（OMC）のニュースとイベントOMCOmnicom Group Inc

Omnicom and NBCUniversal Co-Develop New CTV Advertising Solution

Omnicom Media (OMC) and NBCUniversal (CMCSA) have co-developed a new solution to bring greater contextual intelligence and creative relevance to CTV advertising. The initiative combines audience and performance data from Omnicom's Acxiom identity solution with NBCUniversal's contextual signals to power Dynamic Contextual Content, a new approach to CTV advertising that aligns tailored creative messaging with specific episodes and environments in-flight. The initiative is designed to help brands develop adaptive creative experiences tailored to how consumers engage with streaming content in real time. By pairing contextual signals with AI-powered creative production and optimization, the companies are creating a more intelligent, self-optimizing CTV system that enables brands to rethink how creative performance is measured and delivered.

Omnicom and Disney Advertising Launch New CTV Advertising Solution

Omnicom Media (OMC) and Disney Advertising (DIS) are collaborating on a new CTV advertising solution - powered by Innovid, and enabled by Omnicom - that can "trigger dynamic delivery of new advertising content in both video on demand and live sports & entertainment experiences that both reduces ad repetition and improves personalization." "Omnicom Media and Disney Advertising are helping brands get better outcomes from their investment in premium streaming content and live sports & entertainment," said Omnicom Media Chief Product Officer Megan Pagliuca. "Instead of the risk of consumers seeing the same message over and over, advertisers can now move beyond the repetitive cycle with dynamic delivery of sequential storytelling that advances the customer journey."