Nike Inc

Nike Inc (NKE) Stock Analysis

$39.600

+1.196 (+3.02%)At close

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High
39.760
Open
38.710
VWAP
39.31
Vol
28.44M
Mkt Cap
142.17B
Low
38.560
Amount
1.12B
EV/EBITDA, TTM
9.18

NIKE, Inc. is engaged in the designing, marketing and distributing of athletic footwear, apparel, equipment and accessories and services for sports and fitness activities. The Company's operating segments include North America; Europe, Middle East & Africa (EMEA); Greater China; and Asia Pacific & Latin America (APLA). It sells a line of equipment and accessories under the NIKE Brand name, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment and other equipment designed for sports activities. It also designs products specifically for the Jordan Brand and Converse. The Jordan Brand designs, distributes and licenses athletic and casual footwear, apparel and accessories predominantly focused on basketball performance and culture using the Jumpman trademark. The Company also designs, distributes and licenses casual sneakers, apparel and accessories under the Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell trademarks.

AI analysis of Nike Inc (NKE)

hold

Nike Inc is not a strong buy at the moment due to recent downgrades and ongoing market challenges. The current price of $39.60 is close to the analyst price target of $42, suggesting limited upside potential. Additionally, the stock has declined 37.42% year-to-date and 46.70% over the past year, indicating significant downward pressure. The main risk is the recent downgrade by Truist, which reflects skepticism about Nike's turnaround strategy, particularly after weak sales reports from key retailers like DICK'S Sporting Goods.

Analyst Ratings (37)

+92.20% upside
Buy
19 Buy
17 Hold
1 Sell
Current: 39.60
Low
62.00
Average
76.11
High
110.00

Truist

2026-08-26

Price Target

$42

Hold

Jefferies

2026-08-25

Price Target

Underperform

RBC Capital

2026-08-25

Price Target

$45

Sector Perform

JPMorgan

2026-08-04

Price Target

$40

Underweight

Citi

2026-07-22

Price Target

$45

Neutral

Valuation Metrics

The current forward P/E ratio for Nike Inc (NKE) is 22.37, compared to its 5-year average forward P/E of 33.42.

Forward P/E

Undervalued
5Y Average P/E
33.42
Current P/E
22.37
Overvalued
40.74
Undervalued
26.10

Forward EV/EBITDA

Strongly Undervalued
5Y Average EV/EBITDA
24.29
Current EV/EBITDA
9.18
Overvalued
29.16
Undervalued
19.41

Forward P/S

Undervalued
5Y Average P/S
2.94
Current P/S
1.24
Overvalued
3.95
Undervalued
1.93

Alphio AI Price Scenarios for NKE

Scenario prices are the last monthly forecast band of the current year. Probabilities are fixed model weights (25 / 50 / 25), not guarantees.

B

Bull

Bull · 25%NKE

$63.86

Scenario price

B

Base

Base · 50%NKE

$63.12

Scenario price

B

Bear

Bear · 25%NKE

$58.02

Scenario price

Whales holding NKE

E

Equity Investment Corporation

+ HoldingNKE

+10.66%

3M Return

F

Flossbach von Storch SE

+ HoldingNKE

+6.47%

3M Return

J

John W. Bristol & Co., Inc.

+ HoldingNKE

+5.60%

3M Return

W

Wellcome Trust, Investment Division

+ HoldingNKE

+5.21%

3M Return

M

Marshfield Associates, Inc.

+ HoldingNKE

+4.62%

3M Return

L

Lazard Frères Gestion SAS

+ HoldingNKE

+4.00%

3M Return

Events Timeline

2026-08-30 (ET)

11:30:00

Under Armour Short Interest Rises to 27.7%

2026-08-28 (ET)

16:30:00

Cboe Data Shows Bullish Flow in Nike (NKE), Shares Up 2.98%

2026-08-26 (ET)

16:30:00

Major Averages Quiet as Investors Digest Inflation Data

12:30:00

Major Averages Trade Tepidly as Investors Await Nvidia Earnings

News

NKE FAQ — answered by Alphio AI

NIKE, Inc. is engaged in the designing, marketing and distributing of athletic footwear, apparel, equipment and accessories and services for sports and fitness activities. The Company's operating segments include North America; Europe, Middle East & Africa (EMEA); Greater China; and Asia Pacific & Latin America (APLA). It sells a line of equipment and accessories under the NIKE Brand name, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment and other equipment designed for sports activities. It also designs products specifically for the Jordan Brand and Converse. The Jordan Brand designs, distributes and licenses athletic and casual footwear, apparel and accessories predominantly focused on basketball performance and culture using the Jumpman trademark. The Company also designs, distributes and licenses casual sneakers, apparel and accessories under the Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell trademarks. It operates in the Consumer Cyclicals sector (RUBBER & PLASTICS FOOTWEAR industry).

Nike Inc is not a strong buy at the moment due to recent downgrades and ongoing market challenges. The current price of $39.60 is close to the analyst price target of $42, suggesting limited upside potential. Additionally, the stock has declined 37.42% year-to-date and 46.70% over the past year, indicating significant downward pressure. The main risk is the recent downgrade by Truist, which reflects skepticism about Nike's turnaround strategy, particularly after weak sales reports from key retailers like DICK'S Sporting Goods.

37 analysts cover NKE: 19 rate it Buy, 17 Hold and 1 Sell. The average price target is 76.11.

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