Kohls Corp (KSS) Stock AnalysisKSSStock AnalysisKohls Corp

Kohl's Corporation is an omnichannel retailer. The Company operates approximately 1,100 stores and a Website www.Kohls.com. The Company’s Kohl's stores and Website sell private and national brand apparel, footwear, accessories, beauty, and home products. The Company’s Kohl's stores generally carry a consistent merchandise assortment with some differences attributable to local preferences, store size, and Sephora at Kohl's shop-in-shops (Sephora shops). Its Website includes merchandise, which is available in the Company’s stores, as well as merchandise that is available only online. Its merchandise mix includes both national brands and private brands that are available only at Kohl's. Its private portfolio includes established brands such as Apt. 9, Croft & Barrow, Jumping Beans, SO, Sonoma Goods for Life, and Tek Gear, and nationally recognized brands such as LC Lauren Conrad, Nine West, and Simply Vera Vera Wang. It operates in the Consumer Cyclicals sector (RETAIL-DEPARTMENT STORES industry).

Kohl's Corp is currently not a strong buy due to its recent performance and market conditions. The current price is $17.50, with a forward P/E ratio of 12.52, indicating potential undervaluation, but the RSI is at 37.06, suggesting it is nearing oversold territory. The company reported a decline in Q2 earnings to $151 million, down from $153 million last year, which reflects pressure on profitability. Additionally, while hedge funds are buying with a 1300% increase in buying activity, the overall sentiment remains cautious due to a projected EPS guidance of $1.80 to $2.40 for the year, indicating uncertainty ahead. Therefore, it may be prudent to hold off on buying until clearer signs of recovery emerge.

21 analysts cover KSS: 7 rate it Buy, 10 Hold and 4 Sell. The average price target is 19.58.