Bull
$175.16
Scenario price
$179.050
-2.238 (-1.25%)At close
The Hershey Company is a snacks company. The Company's segments include North America Confectionery, North America Salty Snacks and International. The North America Confectionery segment is responsible for its traditional chocolate and non-chocolate confectionery market position in the United States and Canada. This includes its business in chocolate and non-chocolate confectionery, gum and refreshment products, protein bars, spreads, snack bites and mixes, as well as pantry and food service lines. This segment also includes its retail operations. The North America Salty Snacks segment is responsible for its salty snacking products in the United States. This includes ready-to-eat popcorn, baked and trans fat free snacks, pretzels and other snacks. The Company's portfolio includes chocolate and confectionery brands such as Hershey's, Reese's, Kisses, Kit Kat, Jolly Rancher, Ice Breakers, LesserEvil, Shaq-a-licious alongside salty snacks, including SkinnyPop and Dot's Homestyle Pretzels.
Hershey Co is currently trading at $179.05, with a forward P/E of 22.03, which is relatively high compared to its historical averages. The RSI is at 31.01, indicating that the stock is in oversold territory, which could suggest a potential rebound. However, the stock has experienced a 3.97% decline over the past five days, and analysts have lowered their price targets, with RBC Capital reducing its target from $212 to $206. The main risk is the recent insider selling, where the CFO sold shares, which could signal a lack of confidence in the near-term performance.
RBC Capital
$206
2026-08-21
RBC Capital
2026-08-21
Price Target
$206
Barclays
$200
2026-08-03
Barclays
2026-08-03
Price Target
$200
DA Davidson
$190
2026-07-31
DA Davidson
2026-07-31
Price Target
$190
UBS
$198
2026-07-31
UBS
2026-07-31
Price Target
$198
Deutsche Bank
$191
2026-07-31
Deutsche Bank
2026-07-31
Price Target
$191
Scenario prices are the last monthly forecast band of the current year. Probabilities are fixed model weights (25 / 50 / 25), not guarantees.

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The Hershey Company is a snacks company. The Company's segments include North America Confectionery, North America Salty Snacks and International. The North America Confectionery segment is responsible for its traditional chocolate and non-chocolate confectionery market position in the United States and Canada. This includes its business in chocolate and non-chocolate confectionery, gum and refreshment products, protein bars, spreads, snack bites and mixes, as well as pantry and food service lines. This segment also includes its retail operations. The North America Salty Snacks segment is responsible for its salty snacking products in the United States. This includes ready-to-eat popcorn, baked and trans fat free snacks, pretzels and other snacks. The Company's portfolio includes chocolate and confectionery brands such as Hershey's, Reese's, Kisses, Kit Kat, Jolly Rancher, Ice Breakers, LesserEvil, Shaq-a-licious alongside salty snacks, including SkinnyPop and Dot's Homestyle Pretzels. It operates in the Consumer Non-Cyclicals sector (SUGAR & CONFECTIONERY PRODUCTS industry).
Hershey Co is currently trading at $179.05, with a forward P/E of 22.03, which is relatively high compared to its historical averages. The RSI is at 31.01, indicating that the stock is in oversold territory, which could suggest a potential rebound. However, the stock has experienced a 3.97% decline over the past five days, and analysts have lowered their price targets, with RBC Capital reducing its target from $212 to $206. The main risk is the recent insider selling, where the CFO sold shares, which could signal a lack of confidence in the near-term performance.
19 analysts cover HSY: 5 rate it Buy, 12 Hold and 2 Sell. The average price target is 196.27.
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