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Mixed Martial Arts Group Expands Kavanagh's Role
Mixed Martial Arts Group announced an expanded operational role for co-founder John Kavanagh, longtime coach of UFC superstar Conor McGregor, who will lead initiatives focused on converting global MMA fans into active participants across the Company's rapidly scaling ecosystem. The expanded mandate accelerates execution of MMA.INC's core participation thesis: transforming passive viewership into active training, gym participation and platform-driven engagement. With an estimated global fanbase exceeding 700 million, the Company views fan conversion as a primary driver of long-term growth and revenue expansion for the Company and the entire martial arts sector.Kavanagh will spearhead structured conversion strategies anchored in specialized training programs for law enforcement, first responders and military personnel, expanding into youth participation pathways and female-focused programs in collaboration with UFC broadcaster Laura Sanko, supported by scalable online course content.
Mixed Martial Arts Partners with Zebra Athletics for Co-Branded Equipment
Mixed Martial Arts announced a strategic partnership with Zebra Athletics to supply co-branded martial arts equipment, gear and apparel across the company's rapidly expanding participation ecosystem. Zebra Athletics will supply premium training equipment, gear and apparel for MMA.INC's TrainAlta programs. For more than 25 years, Zebra Athletics has been delivering martial arts training equipment and flooring solutions used by gyms, dojos and competition venues around the world. The partnership launches initially across Oceania, where both organizations have operational presence, with plans to expand globally.
Mixed Martial Arts Group BJJLink Transaction Volume Grows 141% Year-on-Year
Mixed Martial Arts Group announced growth in payment transaction volume processed through its BJJLink platform, further extending the momentum highlighted in the Company's recent announcement of 145% year-on-year subscription revenue growth. Since MMA.INC acquired BJJLink in December 2024, transaction volume processed by academies using the platform has grown rapidly, reaching an annualized run-rate of approximately $16.2 million as of February 2026, representing approximately 141% growth when compared to the $6.7 million in total transaction volume recorded during calendar year 2024. BJJLink is a purpose-built digital platform designed specifically for Brazilian Jiu-Jitsu and martial arts academies, enabling gym owners to manage memberships, billing, student engagement, retail sales and event registrations through a single integrated system. Payments are processed through Stripe while BJJLink acts as the engagement and payments orchestration layer, managing recurring subscriptions, customer accounts and operational workflows across academies. The majority of transaction volume on the platform is generated through recurring student memberships, typically ranging from $120 to $200 per month, alongside additional payments for merchandise, seminars, tournaments and special training events.
Mixed Martial Arts Group BJJLink Subscription Revenue Grows 145% Year-on-Year
Mixed Martial Arts Group announced that subscription revenue from its BJJLink platform grew 145% year-on-year for the twelve months ended December 31, 2025 compared with the prior year. The company said, "BJJLink is a market leading digital platform purpose built for Brazilian Jiu-Jitsu academies, providing an integrated solution for academy management, student engagement and community growth. The platform architecture is also highly adaptable across multiple martial arts disciplines and combat sports academies, an area where traditional boutique fitness software providers have struggled to effectively serve the market. As global martial arts participation continues to grow, academy owners are increasingly seeking technology platforms designed specifically for combat sports, including belt progression systems, class structures, athlete development pathways and community-driven gym cultures. This growing recognition that generic fitness software does not adequately serve the martial arts ecosystem is driving strong demand for BJJLink and accelerating adoption across academies worldwide."
Mixed Martial Arts Group Updates Strategic Relationship with Donald Trump Jr.
Mixed Martial Arts Group provided a shareholder update highlighting its strategic relationships with Donald Trump Jr. and World Liberty Financial, as the Company advances its digital finance and Web3 strategy. The update follows previously announced milestones, including a strategic memorandum of understanding with World Liberty Financial and a private placement investment led by American Ventures and Donald Trump Jr. The company said, "2025 marked a pivotal phase in the evolution of Mixed Martial Arts Group as the company progressed from being a combat sports focused payments and digital marketing platform into a company executing against a clearly defined global strategy at the intersection of combat sports, technology and digital finance. MMA.INC is focused on building durable infrastructure, strengthening strategic relationships and positioning the business for scalable long term growth...MMA.INC's objective is to digitally unify a highly fragmented ecosystem, enabling identity, rewards, commerce and participation through a single scalable platform. What differentiates MMA.INC today is convergence: A global user base; A functioning operating platform; Strategic partners with financial and technical depth; and. A balance sheet structured to support long term value creation. For MMA.INC, 2026 will be defined by execution. Token deployment, platform expansion, stablecoin integration and ecosystem activation are already underway. These initiatives are designed to move MMA.INC from strategic build-out to operating scale."
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