Bullisch
$15.90
Szenariopreis
$27.340
+0.150 (+0.55%)Zum Schluss
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. The Company's segments include Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS). HDMC segment designs, manufactures and sells Harley-Davidson motorcycles. The HDMC also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. The HDMC conducts business on a global basis, with sales in the United States, Canada, Europe/Middle East/Africa (EMEA), Asia Pacific, and Latin America. The LiveWire segment sells electric motorcycles, electric balance bikes for kids, electric bikes, parts and accessories and apparel in the United States and certain international markets. The HDFS segment is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson and LiveWire motorcycles.
Harley-Davidson Inc is a good buy right now, trading at $26.76 with a forward P/E of 12.35, indicating potential for growth. The stock has shown a year-to-date change of +29.65%, reflecting strong performance. The main risk is the recent net income drop to $24.17 million in Q1 2026, which could affect investor sentiment.
Citi
$33
2026-10-05
Citi
2026-10-05
Kursziel
$33
Citi
$31
2026-09-08
Citi
2026-09-08
Kursziel
$31
UBS
$28
2026-09-02
UBS
2026-09-02
Kursziel
$28
Morgan Stanley
$17
2026-07-28
Morgan Stanley
2026-07-28
Kursziel
$17
Baird
$30
2026-07-24
Baird
2026-07-24
Kursziel
$30
Szenariopreise sind das letzte monatliche Prognoseband des laufenden Jahres. Die Wahrscheinlichkeiten sind feste Modellgewichte (25 / 50 / 25), keine Garantien.

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Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. The Company's segments include Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS). HDMC segment designs, manufactures and sells Harley-Davidson motorcycles. The HDMC also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. The HDMC conducts business on a global basis, with sales in the United States, Canada, Europe/Middle East/Africa (EMEA), Asia Pacific, and Latin America. The LiveWire segment sells electric motorcycles, electric balance bikes for kids, electric bikes, parts and accessories and apparel in the United States and certain international markets. The HDFS segment is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson and LiveWire motorcycles. It operates in the Consumer Cyclicals sector (MOTORCYCLES, BICYCLES & PARTS industry).
Harley-Davidson Inc is a good buy right now, trading at $26.76 with a forward P/E of 12.35, indicating potential for growth. The stock has shown a year-to-date change of +29.65%, reflecting strong performance. The main risk is the recent net income drop to $24.17 million in Q1 2026, which could affect investor sentiment.
22 analysts cover HOG: 5 rate it Buy, 16 Hold and 1 Sell. The average price target is 32.67.

Citi upgrades Harley-Davidson to Buy after several years of caution - $HOG -
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